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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

To do so, you must have an optimized website and engaging social media profiles. Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location. Segmenting your email list is essential for sending targeted offers.

Book 195
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What Consumers Want? A B2C Checklist

Modern Restaurant Management

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

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Six Happy Hour Promotion Ideas to Boost Sales

Modern Restaurant Management

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. Since happy hours are also about socializing , make sure to include plenty of shareable items.

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Serving Up Success: How Video Marketing Can Boost Restaurant Visibility

The Rail

Consider launching social media challenges encouraging customers to post reviews or create branded hashtags that motivate your diners to become brand advocates. Then, you can share customer-created videos to diversify your content and provide social proof. Remember the days of beautiful dinner images on Instagram?

Marketing 130
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Decade of Disruption: Restaurant Insiders Dish What’s on the Plate

Modern Restaurant Management

” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. The restaurants of the future will disrupt the industry with: specialization, availability, exclusivity and speed and, media engagement.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty. How Is Casual Dining Doing?

2020 493
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MRM Research Roundup: Seasonal Hiring, Online Ordering and Feeding the Workplace

Modern Restaurant Management

In terms of loyalty, The Keg Steakhouse and Bar, HuHot Mongolian Grill, Texas Roadhouse, Longhorn Steakhouse, and Cheddar's Scratch Kitchen top the Customer Loyalty Index, underscoring a strong consumer preference for steakhouse brands. Let them eat… in bed?