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Loyaltyprograms are the secret sauce for keeping customers hooked, whether you're a cozy corner café or a massive restaurant chain. Restaurants are going digital, with innovations like contactless ordering, reservation apps, and personalized marketing driven by data. But it’s not just about convenience.
Loyalty is a huge factor now as guests desire rewards and perks for sticking with a favorite small business, and repeat customers are keeping many restaurants going. Whether it’s speeding up order times, improving inventory management, or boosting loyaltyprograms, every tool should serve a purpose.
This wave of mergers and integrations will drive innovation and better support the evolving needs of the restaurant ecosystem. From curated menus to unique perks, these offerings deepen customer loyalty and provide operators with a predictable revenue stream.
Here’s how loyaltyprograms often pan out: A customer downloads the app. Although the average consumer belongs to 15 or so loyaltyprograms, they use fewer than seven. So how can you make your loyaltyprogram stand out instead of going stale? Does that sound familiar?
As we step into 2025, the restaurant, bar, and hospitality industries are experiencing transformative shifts driven by evolving consumer preferences, technological innovation, and economic dynamics. As we navigate these changes, one theme stands out: innovation.
Still, keeping a steady team remains the top challenge, highlighting the need for ongoing innovation in restaurant workforce management. Embracing these innovations will be essential to meeting the evolving needs of the industry and its workforce. At the same time, technology is poised to play an even bigger role in the coming year.
Personalization is key to successful loyaltyprograms, according to the 2024 Paytronix Loyalty Trends Report. "Top "Loyaltyinnovation is not always true innovation," Lynch added. "It’s "Restaurants have a loyaltyprogram but haven’t put in place many best practices (i.e.
We’ve reimagined our drive-thru model, introduced new kitchen technology to improve throughput, and strengthened our loyaltyprogram to keep customers engaged. These changes have challenged operators to adapt, but they’ve also reinforced the resilience and innovation that define the hospitality industry.
By Lindsay Lawrence, Contributor Relocating a restaurant is no small feat, as it involves managing the transportation of kitchen equipment, reestablishing the space’s atmosphere, and ensuring minimal disruption to your business. Programs like AutoCAD, SmartDraw, and RoomSketcher offer 3D modeling features.
Technology innovations offer the potential to bridge the gap between the need to keep their business running and deliver quality products and experiences to their guests. Integrating loyaltyprogram or CRM so guests are incentivized to seek out and use these channels. Loyalty Technology to Drive Daypart Engagement.
Simplifying LoyaltyPrograms Efficiency in integrating loyaltyprograms can distinguish between successful and failed initiatives. Franchises need to ensure that loyaltyprograms are consistent across all locations. This means easy sign-ups, uncomplicated point systems, and a hassle-free redemption process.
workers now operating in a hybrid model, restaurants can focus on becoming the go-to destination for office-day meals through targeted promotions, convenient ordering options and other innovations. Loyaltyprograms and app-exclusive deals. With 53 percent of U.S. Digital transactions now make up 18.6 What drives app usage?
When restaurants find their perfect blend of tools, they can transform challenges into opportunities for growth and innovation. Technology opens the doors for efficiency and innovation while meeting guest demands for seamless, convenient experiences. This gradual method minimizes disruption and gives your team time to adapt.
Without enough workers to meet diner demand, many restaurants have reduced operating hours and rely on overburdened staff, harming employee satisfaction and reducing critical staff loyalty.
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out to Yevgeni Tsirulnik, SVP, Innovation and Incubation at Toshiba Global Commerce Solutions How should restaurant operators approach digital investments moving forward? How should restaurant operators be reexamining their loyalty efforts?
The benefits of having loyaltyprograms—particularly mobile programs—have become more noticeable due to the pandemic. Customers are prioritizing value, convenience and speed more than ever, and loyaltyprograms that are able to provide these perks are reaping the benefits from growing sales to more return customers.
What used to be a basic employee benefit plan for only full-time workers has since changed to personalized benefits such as daycare assistance and mental health programs for both full-and part-time employees. Restaurants that tell a compelling story, offer meaningful engagement, and create purpose-driven experiences earn lasting loyalty.
This level of customization not only enhances guest satisfaction but also drives customer loyalty, which is crucial in our competitive market. Hoteliers and restaurant operators are increasingly demanding POS systems that seamlessly connect with CRM, loyaltyprograms, reservation systems, inventory management, and payroll.
That path lies in innovation and adaptation, both of which restaurants have demonstrated in spades. Last month, Pret A Manger became the latest restaurant chain to join the subscription economy, launching the YourPret Barista program that offers members up to five drinks per day in exchange for a monthly fee. Customer Connections.
The benefits of having loyaltyprograms—particularly mobile programs—have become more noticeable due to the pandemic. Customers are prioritizing value, convenience and speed more than ever, and loyaltyprograms that are able to provide these perks are reaping the benefits from growing sales to more return customers.
Brands find themselves at a pivotal juncture, where they have the opportunity to both captivate customers and secure their loyalty through a thoughtful blend of innovation and tradition. Finding the balance between innovation and tradition is the secret recipe for enduring success in the evolving dining industry.
It's Time for Innovation. As such, restaurants will have to find new ways to innovate and become more efficient, exacerbating their need for solutions, and accelerating the need for technology. Self-service technology also allows businesses to implement integrations such as loyaltyprograms that reward consumers for their business.
Innovative and inviting outdoor seating is going to be crucial in order for restaurants to survive. Also, innovative and inviting outdoor seating is going to be crucial in order for restaurants to survive. Chris Prociv, VP Marketing & Innovation at La Brea Bakery. I am really excited and hopeful for the new year.
Restaurants that have an integrated POS solution are accepting payments more than any other function, but many also use these platforms for accounting services, inventory management, gift cards, mobile loyaltyprograms, and even leveraging internal customer data to drive social promotion and marketing campaigns.
Many food and beverage establishments have seen success with technology — such as contactless options, automation to support changing workforces and innovative customer loyalty strategies — in their endeavors to meet the demand for safer and more convenient dining experiences.
Other advancements include: integrating data from various sources, including social media, reviews, and loyaltyprograms, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences. Nothing is fraud proof.
With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. But traditional loyaltyprograms are antiquated.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
As competition intensifies, companies must innovate and streamline operations to stay ahead. By implementing a situational-based training program, Disney was able to define how and when you, as a front line “cast member” were empowered to step out of your normal role and interact with a park guest.
The technology space is still the “wild west” in the spirits realm, and it is likely that technology will continue to innovate, and inevitably consolidate, the playing field. Expand Customer Loyalty : This year, many restaurants didn’t necessarily see a drop in topline sales, but instead suffered drops in visit frequency.
“As QSRs make it increasingly easier to order off-premise with the rollouts of mobile applications and loyaltyprograms, they provide a convenience to customers that may take the sting out of higher prices,” said Acerra. Delivering that level of convenience will win brand loyalty.”
Unfortunately, many restaurants are using archaic training programs, so update your training to be current, relevant, and tech driven. When you invest in modern training programs, your employees better understand (and comply with) safety and QA protocols and deliver safer experiences for guests. Emulate innovative restaurant brands.
We expect restaurants to place more emphasis on these things given increased competition in the space as operators aim to increase brand loyalty both internally and externally. More and more kitchen equipment manufacturers are incorporating digital controls into their equipment with internet connectivity.
While these tools have so far proven revolutionary as time-savers, the months ahead will reward innovation-minded restaurant leaders willing to go beyond these entry-level AI uses and find new ways to leverage it for improved customer engagement, back-end data processing and more. Their commentary, however, was telling.
But as with every challenge, innovation thrives. AI Will Shorten and Reinforce Customer Service Training Every interaction with a customer is a chance to create loyalty. With AI, restaurants can offer dynamic, tailored training programs that get junior employees up to speed quickly and reinforce trained behavior.
Chris Prociv, VP Marketing & Innovation at La Brea Bakery. We’ve also noticed the increased importance of loyaltyprograms at times like this. During the start of the pandemic, data show that sales from loyaltyprogram customers dropped off more slowly and ultimately recovered faster than anonymous ones.
In order to transition from many of the outmoded systems many restaurants use to sleeker, more innovation solutions, restaurateurs need to follow a few basic steps. Some systems — such as a point-of-sale or loyaltyprograms — are boiler-plate and already gather some data.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
Such information shows that younger consumers are more open to AI innovations, while older adults remain more skeptical. Personalized menu suggestions, higher order accuracy scores, improved loyaltyprograms, and faster services can create an efficient and enjoyable drive-thru experience, leading to happier and more loyal customers.
LoyaltyPrograms and Customer Relationship Management (CRM): Integrating CRM and loyaltyprograms into the POS system allows restaurants to collect valuable customer data. These ensure that the kitchen is always well-prepared.
We have historically and continue to offer competitive pay, thorough training programs, flexible hours and a fun work environment so that we can continue to staff our locations as we grow. Our biggest challenge will be to get the right team members and develop a best in class training program to develop them.
Moreover, mobile applications for restaurant smart order provide such options as work with reserves and kitchen notification, payments accepting, work with combos and discounts (that can help restaurants to operate loyaltyprograms). This innovative system helps to discipline a team through an additional control that cannot be cheated.
In 2024, brands will continue to overcome the challenge of accessing and aggregating this valuable owned data to cultivate this level of hospitality and long-term brand loyalty. Stored value will also emerge as a critical element in loyaltyprograms, offering added flexibility and customer benefits. – Joe Hand Jr.,
Leverage a combination of your website, social media platforms, news outlets, in-store signs, app notifications, loyaltyprogram emails, etc. Using innovative tech tools can help immensely, enabling companies to communicate more effectively, sparking more immediate action at a time when every moment counts Rely on tech tools.
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