Modern Restaurant Management

MARCH 18, 2025

Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority. Now is the time for restaurant brands to ask: Are we merging human insight with technology to craft meaningful customer journeys?

2025 322

2025 Sustainability Social Media Customer Experience 322

Modern Restaurant Management

FEBRUARY 7, 2025

" Among the key findings: Consumers crave interactive dining : 70 percent are interested in tasting events, 52 percent in private dinners with a chef, and 50 percent in cooking classes at restaurants. 90 percent of fine dining operators say in-person dining is key to their 2025 success. Restaurants aim to attract more in-person diners.

Definition 282

Definition 2025 Loyalty Program Fine Dining 282

Modern Restaurant Management

DECEMBER 11, 2024

It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. What lessons have you learned along the way?

Merchandise 419

Merchandise Sports Social Media Seasonal Menu 419

Modern Restaurant Management

APRIL 4, 2025

How important are social media platforms and events to establish a new identity and building loyalty? This includes ensuring that an influencer is posting your food items on Instagram and TikTok or making a video about their experience. Social media is key when promoting your restaurant.

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

Modern Restaurant Management

FEBRUARY 27, 2025

Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. Our partnership with an influencer makes our reach even bigger and more authentic. How important is social media promotion for the brand and guest engagement?

Franchise 221

Franchise Franchising Social Media Influencer 221

7 Shifts

OCTOBER 22, 2024

Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. When done right, it helps keep your restaurant at the top of customers' minds, encourages repeat visits, and promotes special events or menu items.

Book 195

Book Marketing Email Marketing Social Media 195

EATER

JANUARY 11, 2022

Your favorite food influencer has probably collaborated with the FeedFeed account, been featured on it, or promoted the hashtags in pursuit of a boost in followers and visibility. The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.”

Influencer 335

Influencer Social Media Employee Relations Website Management 335

Modern Restaurant Management

AUGUST 19, 2022

Treat local influencers to a meal. Social influencers are the new celebrity endorsement. A majority of brands rely on influencers as part of their omnichannel marketing strategy, according to a survey of 5,000 businesses by Influencer Marketing Hub , a social media resource. Participate in community events.

Franchise 492

Franchise Franchising Social Media Loyalty Program 492

Modern Restaurant Management

OCTOBER 23, 2023

Collaborate with Food Bloggers and Influencers Harnessing the power of food bloggers and influencers is a strategic move to create early excitement and credibility for your fine dining restaurant. In fact, Influencer Marketing Hu b stated that businesses are making $5.78

Fine Dining 520

Fine Dining Marketing Social Media Influencer 520

ChowNow

FEBRUARY 28, 2025

Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order. Host Events to Draw in New Customers A well-planned event can turn a slow night into a full house and introduce your restaurant to new customers who may not have visited otherwise.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

FEBRUARY 24, 2025

Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases. Revenue growth in 2024 was largely driven by menu price adjustments.

2024 251

2024 2025 2023 Loyalty Program 251

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. If you run a restaurant focusing on pastries and confections, you may want to partner with an event organizer that specializes in birthdays. So it makes good business sense to revamp your marketing strategies. Reach Out to Local Foodies.

Marketing 568

Marketing Food Safety Social Media Small Business 568

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Host a Farewell Event at the Current Location Before closing the doors of your current location, consider hosting a farewell event to thank loyal customers for their support.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

MARCH 3, 2025

Don’t Understate the Significance of Company Culture Company culture is a critical aspect of any business because it shapes an employee’s work environment and influences employee behavior. Regularly recognizing and showing genuine appreciation to employees for their contributions goes a long way.

Insurance 412

Insurance Healthcare Leadership Small Business 412

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

JUNE 10, 2022

Host a live event. Once you reach the threshold of 1,000 followers on TikTok, you can start hosting live events. There are a number of things you could do with the live event option on TikTok. Collaborate with influencers. Influencers hold a great deal of sway over their audience. Conduct a live event.

Employee Relations 508

Employee Relations Influencer Events Small Business 508

Modern Restaurant Management

AUGUST 31, 2023

Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.

Social Media 385

Social Media Email Marketing Influencer Events 385

Modern Restaurant Management

AUGUST 2, 2024

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of LTO impact, influencer impact and no-show fees. Another 25 percent said they were investing in special events and one-off promotions, and 24 percent said they were prioritizing takeout and delivery operations. LTO Impact A new Placer.ai

Influencer 251

Influencer Pricing 2024 Social Media 251

Modern Restaurant Management

MARCH 27, 2020

Most compare the sales report of the previous year with the current year, but factors such as holidays, international events, weather conditions and location, affecting the sales are variable so this traditional process of sales forecasting can sometimes go wrong. Forecasting for Holidays and Events. Smart Inventory Management.

Inventory 517

Inventory Waste Customer Experience Events 517

Modern Restaurant Management

JULY 14, 2020

Get in Touch with Influencers. Partnering and collaborating with influencers has been a common practice for many restaurants and brands, but with the COVID-19 situation, the results driven from influencer marketing may be even greater than before. Engage, Engage, Engage.

Marketing 539

Marketing Social Media Influencer Online Ordering 539

Modern Restaurant Management

JULY 3, 2024

Email marketing allows you to keep your restaurant top of mind by sending newsletters featuring new menu items, special offers, and upcoming events to customers who have opted in to receive updates. Collaborations and influencer partnerships can help expand your reach and tap into new audiences.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

FEBRUARY 7, 2022

There are many factors that impact consumer demand that QSRs must consider in their planning process – severe weather, school and college sessions and holidays, large events as well as pandemic restrictions. Therefore it is crucial to know about these events to prepare in advance and prevent overstocking the following day or week.

Food Supply 493

Food Supply Supplies Waste Food 493

EATER

DECEMBER 3, 2024

And the pastel in particular was influenced by Indigenous, West African, and Spanish food traditions. “If A tradition inherited from Spain, this celebratory event gathered family, close friends, and neighbors together to slaughter a pig. There was also a special process for procuring the pork called la matanza.

White Paper 301

White Paper Presentation Influencer Consumer Goods 301

Modern Restaurant Management

JANUARY 3, 2024

It is crucial to create a customer journey map and understand through which channels a guest can potentially learn about your restaurant, how they make a decision to visit the establishment, and what factors influence this. Participate in local events, such as festivals, quests, fundraisers, or sports tournaments.

2024 520

2024 Social Media Customer Experience Events 520

ChowNow

MARCH 21, 2025

Key customer factors that influence dining preferences, from demographics to behavior. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences. Lets get started and find your target audience.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

DECEMBER 22, 2021

Often restaurants will have multiple televisions playing whatever sporting event is on that night and customers tend to focus on them instead of the people they are at the restaurant with. If your restaurant has a garden theme, consider creating aroma infused drinks that have a heavy floral influence.

Design 531

Design 2022 Front of House Back of House 531

Modern Restaurant Management

NOVEMBER 29, 2023

This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

Modern Restaurant Management

FEBRUARY 7, 2024

The Gen Z Influence This tasteful group of about 70 million Americans craves authenticity in every bite, from organic street foods to diverse global cuisines. Gen Z is arguably the most diverse American generation to date, both ethnically and culturally, which deeply influences their expectations for dining.

Social Media 493

Social Media Customer Experience Influencer Dine-in 493

Modern Restaurant Management

SEPTEMBER 28, 2020

This ultimately influences your menu choices, because you may find that leaving certain meals off the menu will allow you to minimize leftovers. Special Events: Your competitor’s website or social media may show special events they are promoting, such as happy hours and trivia nights. Conduct a Competitive Analysis.

Operations 553

Operations Website Management Social Media Customer Service 553

ChowNow

FEBRUARY 7, 2025

A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. Targeted email campaigns, influencer partnerships, and limited-time offers can generate interest. Local Events Increases brand visibility within the community and attracts new customers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

EATER

NOVEMBER 27, 2024

She draws on her Taíno roots alongside West African and European ancestry to create dishes celebrating a rich tapestry of cultural influences. My garden is where it all starts,” Oden explains. She uses its produce in recipes like her silken, flower-adorned butternut squash soup.

Innovation 318

Innovation Food Truck Seasonal Menu 2004 318

Modern Restaurant Management

OCTOBER 22, 2021

Those stats demonstrate the power and influence of social media. Why not combine the power of Facebook Ads with a free event? Consider building an event around a particular theme, such as Christmas, Independence Day , or Halloween. Their goal was to build anticipation and a buzz around the event.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

DECEMBER 10, 2021

Influencers like food bloggers and food critics have a loyal audience that trusts what they say and recommend. These influencers are considered experts on the issue of restaurants, and their verdict can be taken as a guarantee of great experience and even better food. Invite Food Critics and Bloggers. What happened to Snow’s BBQ?

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

APRIL 20, 2021

Event Planning Is Back. With summer around the corner, and an imminent surge of demand for experiences and events in the months ahead, Tripleseat and SevenRooms partnered to survey 1,000 U.S. consumers to better understand their feelings about planning events in 2021.

2021 473

2021 Online Ordering Mobile Ordering Guest Recovery 473

ChowNow

JANUARY 23, 2025

Personalize the Customer Experience Dale Carnegie, author of How to Win Friends and Influence People , once said: A persons name is, to that person, the sweetest, most important sound in any language. For more ideas, check out our restaurant event ideas guide. Start by analyzing your customer base, menu, and service style.

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

FEBRUARY 23, 2022

FSMA Rule 204 allows the FDA to request Critical Tracking Events (CTE) and the business must respond within 24 hours. Although the original FSMA was heavily influenced by the grocery lobby, restaurants are clearly included in FSMA Rule 204. ” Why Restaurants Should Pay Attention.

Food Safety 474

Food Safety Food Supply Supplies Restaurant Law 474

Modern Restaurant Management

AUGUST 3, 2021

Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. Diners want confirmation from their peers that you offer a good experience before they commit, and many want to be seen as influencers by their peers. Build Social Proof.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539