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Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. In addition, partnering with local influencers extends our reach authentically.
" Among the key findings: Consumers crave interactive dining : 70 percent are interested in tasting events, 52 percent in private dinners with a chef, and 50 percent in cooking classes at restaurants. Loyaltyprograms and promotions drive traffic – 70 percent of operators say loyaltyprograms increased customer visits in 2024.
. – Jay Fiske, President, Powerhouse Dynamics Beyond the App: Loyalty and Data-Driven Personalization In 2025, loyalty and digital innovation are set to shape the QSR industry more than ever. A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members.
At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyaltyprogram that is relevant for a variety of guests? What are the best practices for building a new loyaltyprogram?
Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. When done right, it helps keep your restaurant at the top of customers' minds, encourages repeat visits, and promotes special events or menu items.
Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order. Build a Rewards Program to Encourage Repeat Visits Getting first-time guests through the door is the hard partbringing them back is much easier. Why rewards programs work.
Build a Customer LoyaltyProgram Were starting here because a loyaltyprogram is one of the most effective ways to build lasting connections with your customers, and its easier to set up than you might think. For example, the ChowNow Rewards Program makes it incredibly simple for restaurants to offer this experience.
Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases. Revenue growth in 2024 was largely driven by menu price adjustments.
Key customer factors that influence dining preferences, from demographics to behavior. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences. Lets get started and find your target audience.
One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents. New mover marketing.
As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.
As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Loyalty rewards don’t have to include discounts and coupons anymore.
Drive repeat business through loyaltyprograms, email campaigns, and promotions. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. Targeted email campaigns, influencer partnerships, and limited-time offers can generate interest.
And it works 59% of respondents say marketing emails influence their purchase decisions. Boosts Repeat Business: Special promotions, loyalty rewards, and exclusive deals encourage guests to return. For example, a Christmas Sweater Party email informs guests of the event while also encouraging them to make a reservation.
With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. But traditional loyaltyprograms are antiquated. Personalization is even more impactful.
Offer loyaltyprograms, early access to new menu items, or members-only experiences to make regulars feel valued. Host events, support local causes, and create moments where loyal guests feel part of something bigger than just a restaurant. They understand the experience is just as important as the food.
It could also be beneficial to host events like poetry readings, live music, and trivia nights. These community events are great for attracting new clientele into your shop, building up your brand name amongst locals, and creating relationships with new customers. LoyaltyProgram. Social Media.
Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. A study revealed that 45 percent of diners in the US are influenced by social media.
From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy. Influencer Marketing. Host community based events. Host a community based event at your restaurant! Stunnin' (feat. Rather run solo?
Or you can partner with influencers, invite them to the restaurant, and ask them for a review on their accounts. From email promotions to UGC and influencers, digital marketing provides tools for various budgets. You can also establish a lighter atmosphere and generate humorous content. How do you attract clients to your restaurant?
Other advancements include: integrating data from various sources, including social media, reviews, and loyaltyprograms, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences. Nothing is fraud proof.
It can also influence their purchasing decision. For this, you can follow these tips: Leverage review incentives programs like discount offers or free appetizers. So when you showcase UGC, you can attract new diners and enhance customer loyalty, too. However, your current customers don’t owe you a review.
Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. Building a food delivery app for your restaurant can help you expand your reach, streamline operations, and foster customer loyalty. If so, you’re not alone. The numbers speak for themselves.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.
A restaurant referral program is essential for client acquisition, as 61% of diners trust recommendations from friends, family, and coworkers. Personal recommendations are more effective than influencers or review platforms, which only 22% and 15% of diners trust, respectively. Heres why it matters: 1.
Casual Dining Preferences Market Force Information unveiled a survey on casual dining preferences across the United States highlighting shifting trends influenced by economic factors and evolving consumer tastes. Below are insights from the survey, highlighting the latest trends surrounding gift cards, loyaltyprograms and merchant apps.
As mentioned before, this expands the need for loyaltyprograms, and also demands an agile technology stack that can go where customers are, as well as bring customers in. Loyalty will continue to get more personal and less transactional. Gamification will play a larger role in driving brand loyalty.
We’re going to see companies come to market with the ability to tap into their security systems and use facial recognition and audio, enabling them to: Identify customers and attach them to loyaltyprograms. Another trend that’s influenced by labor shortages is how food will be offered in restaurants. Reduce theft.
It sets the stage for customer excitement, loyalty, and lasting buzz. Hosting Exclusive Pre-Launch Events Give select guests a first taste: VIP Tastings – Reward loyal customers with exclusive previews. Media Events – Invite journalists and bloggers to spread the word. Plan events or themed nights featuring your new dishes.
These are the basics of local restaurant marketing to attract customers and cultivate loyalty. Engage customers on social media platforms like Facebook, Instagram, and Twitter to keep them informed about promotions, events, and new menu items. A well-designed loyaltyprogram can turn occasional visitors into regulars.
By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. Implementing a robust customer loyaltyprogram and delivering outstanding customer service can significantly contribute to customer retention rate.
Using data from POS systems, loyaltyprograms, and feedback forms, restaurants can create targeted promotions and build long-term loyalty. What Youll Learn About Personalized Restaurant Marketing Collect Data : Use the right POS systems , loyaltyprograms, and feedback forms to gather customer insights (e.g.,
Beyond basic information, include detailed menus, daily specials, and an events calendar. Digital LoyaltyPrograms: Point, Click, Reward Digitize loyalty rewards to make the collection and redemption process seamless. Influencer Marketing: The Modern Word-of-Mouth Influencers can drive a considerable amount of traffic.
The data collected will help create future strategies to identify customer preferences influencing a company's sales and marketing strategies. Looking specifically at 2024, AI's influence on restaurant payments is expected to grow, with applications such as predictive ordering and personalized promotions taking center stage.
Instagram and Facebook stories , live video streaming an event at your restaurant, or live-tweeting can be a fun way to increase your restaurant’s reach. Make sure to send interesting messages during upcoming events. Test LoyaltyPrograms. Write about former or upcoming events. Host Events.
Share high-quality photos of your dishes, behind-the-scenes moments, and upcoming events to keep your audience hooked. Showcase your delectable dishes, lively events, and the warm ambiance of your restaurant. Building a community around your brand fosters loyalty.
We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. Join local events One great way to make your restaurant known is by joining local events in your community.
Strengthens Customer Loyalty When guests receive personalized service, they return. Focusing on High-Profit Items Training programs should emphasize selling premium offerings. Using Guest Preferences for Targeted Upselling Loyaltyprograms track preferences, allowing restaurants to send exclusive offers that match guest interests.
Visible hygiene practices and minimal contact are now the top two factors that most influence consumers. SMG has closely followed the rise of off-premise dining and the impact of COVID-19 on consumer behavior to help restaurants navigate customer experience challenges, protect brand reputation and drive customer loyalty. In the U.S.
Through this program, Dunkin’ franchisees have the opportunity to offer their restaurant employees an affordable, flexible and supportive pathway to an associate or bachelor’s degree from SNHU. Taffer’s Tavern has its eyes set on bringing its bar fare andbeverage program to D.C. ” Showing Support. .”
These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. Then, after about 5 purchases, you can give them a free drink upgrade or a free dessert.
LinkedIn Ads: Not traditionally used for restaurants, but it can be an avenue if you're targeting corporate events or business lunches. Consider Collaborations Partner with influencers or local businesses for joint promotions. Encourage Reviews Positive reviews can significantly influence potential diners.
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