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Maybe hosting an event could pump some new life into your restaurant. We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.
It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. What lessons have you learned along the way?
Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items.
1 Set goals for the event ?? Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Also consider sending an Announcement to your team about the grand reopening, the menu, and what they can do to prepare. Invite influencers ??
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
This includes hours of operation (including holiday updates), your website link, phone number, and menu. Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order. The best restaurant events feel natural and attract the type of crowd you want to bring in.
The menu, which includes the ever-popular fry bread taco, tells a story of connection, innovation, and respect for legacy and Indigenous culinary traditions. Thirty Nine’s menu highlights high-protein and precolonial ingredients. My garden is where it all starts,” Oden explains.
Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.
By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Explain the reasons behind the move whether it's to accommodate growing demand, enhance customer experience, or introduce new menu offerings.
MVP Menu Performances More than 200 million people tuned in to the Super Bowl last year—many with a plate of wings in front of them. This dish's popularity during Super Bowl season shows how Americans often turn to familiar comfort foods for major sporting events.
Increase sales by promoting high-margin menu items and special offers. Factor in seasonal trends: If your restaurant has seasonal peaks and slow periods, adjust your budget accordingly. You might need to spend more on marketing before busy seasons and scale back during slower months. Looking to promote new menu items?
While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.
Highlight Your Menu. Most customers want to look at the menu before heading to a specific restaurant to eat. With this in mind, you can highlight your menu items through a video. This way, you can strongly appeal to your customers’ hungry pangs and influence their dining decisions. Seasonal recipe tutorials.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonalmenu, or even boost online orders with a limited-time discount. And it works 59% of respondents say marketing emails influence their purchase decisions. Here are the most effective email types for restaurants.
Introducing new menu items is more than just adding dishes to your offerings—it’s about crafting an experience that captivates your guests and keeps them coming back for more. A well-planned new menu launch not only boosts customer engagement but also reinforces your restaurant’s brand identity.
From creating a welcoming ambiance to offering unique menu items, let’s explore the ways you can refine your restaurant's customer experience in 2024. Menu and food choices Your restaurant’s menu and food choices can entice or put off customers. Moreover, the menu sets expectations for the dining experience.
Consider a variety of different topics, including: Products : Highlight unique offerings, such as seasonalmenu items or special ingredients, that can entice audiences to experience your brand for the first time or encourage customers to return and try something new. The key is to match the right storyline with the right media outlet.
A Return to Normal The National Restaurant Association released its 2023 State of the Restaurant Industry report, which examines key factors impacting the industry including the current state of the economy, operations, workforce, and food and menu trends to forecast sales and market trends for the year ahead. million by the end of 2023.
As travel season approaches, we anticipate seeing more people lean into making their vacation destinations feel more like home, with an increase in activities like cooking while traveling! Savvy operators will adapt their menu and model to accommodate more flexible ordering options – but with a renewed focus on the bottom line.
Through regular posts, you can remind people of your menu, special deals, and events you’re hosting. Helps you understand customer preferences Social media is a straightforward way to learn what dishes, deals, or events excite your audience. They’re a quick and cost-effective way to receive feedback.
Restaurants can now use customer data to enhance restaurant menu design, creating smarter menus that increase profits and improve the dining experience. Spot Best-Sellers : Focus on the 16% of menu items that drive 80% of sales. Improved Efficiency Trim menus and reduce food waste. Ready to learn how? Keep reading.
Eating and Drinking Place Summer Employment Forecast According to the National Restaurant Association’s annual Eating and Drinking Place Summer Employment Forecast, restaurant operators will add 525,000 jobs for the summer season. This is the first time on record that demand has reached this level two summers in a row.
Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. The fully cooked product heats quickly, enabling c-store operators to easily add bacon to a host of their menu options.
We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !
Understanding your audience helps in crafting a menu and ambiance that resonates with them. Share high-quality photos of your dishes, behind-the-scenes moments, and upcoming events to keep your audience hooked. Showcase your delectable dishes, lively events, and the warm ambiance of your restaurant.
Some businesses have had a harder time adapting their business models, including French restaurants (-62 percent in seasonally adjusted consumer interest relative to other similar types of businesses), tapas & small plates (-57 percent) and hot pot (-53 percent). Events and COVID-19. Specials and incentives for booking events, 36.8
If you want to get the most out of FLX (that’s short for Finger Lakes), commit these regional essentials to memory, from signature dishes to events not to miss. Naples Grape Festival : The Finger Lakes host no shortage of festivals, but Naples lays claim to the quirkiest event each fall. A take on Rochester’s garbage plate.
And most recently a locavore, mountain-to-table food movement has built on these overlapping historical influences and endemic Rocky Mountain ingredients to create bold meals fit for the breathtaking setting. Seasons : The Canadian Rockies are an all-year destination. The ski resorts at Lake Louise, Banff Sunshine Village, and Mt.
Restaurateurs may very well look to expand beyond the typical pop up, food truck, festival or off-premises event to more interesting, intimate venues like social influencer kitchens, dining rooms and gardens. “I hope the longer growing seasons we’ve seen this year for peppers and tomatoes stick around.
During peak seasons, considering outsourcing certain services becomes a practical solution to ensure seamless operations. After a season of serious messaging during the pandemic (and for good reason), brands are throwing caution to the wind and embracing all things fun and lighthearted. The first gusto! It makes everything easier.
These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. This doesn't mean, however, that you have to increase the price of your menu in-store.
The indoor-outdoor, three-level floating vessel will feature year-round public and private events, as well as annual membership options. Additionally, design elements such as new signage, menu boards, furniture, fixtures and finishes, will be installed to reflect the school’s distinctive spirit and identity.
Q4 Restaurant Trends Toast released its Q4 2023 Restaurant Trends report that examined catering activity around the holidays, large events, cold-weather food and alcohol preferences, and weekly tipping trends. They were ranked based on their standard menu pricing per person. The standard tasting menu costs $525 per person.
Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. Many restaurant owners offer a percentage off a meal or specific menu item. For a family restaurant, it could be a kid-friendly event happening in the parking lot. Who is the target customer base?
Incorporating cultural diversity into your menu is key to ensuring success in new markets. By embracing local flavors and traditions, you can create a menu that resonates with the community and attracts a wider customer base. This knowledge will help you customize your menu to reflect the tastes of your new audience.
MenuDrives in-depth analytics can further enhance your restaurant’s marketing efforts by providing real-time insights into customer behavior, popular menu items, and spending habits. Preference-Based Promotions : Offer discounts on their favorite menu items. Revenue impact : Compares revenue generated to campaign costs.
Your menu, staff, and restaurant are ready. 1: Invite Influencers In today’s digital world, you want to take advantage of local social media influencers and food bloggers with large audiences. For example, if you are a sports-themed restaurant serving burgers and pizza, look for sports influencers as well.
Whether it’s a seasonal chiffon sheet cake or ice cream infused with hoja santa or black garlic, it’s never been a more joyful and exciting time to order dessert. The chef applying lessons from pastry to the whole menu Cat Cardenas Tavel Bristol-Joseph. I try to keep some sort of meringue on the tasting menu — I love meringue.
With narrow margins, unpredictable crowds, and new trends such as delivery services, it is critical to provide customers a variety of dining opportunities, like hosting events. Since most people want food at their event, it really is a win-win situation. Then you’ve already got an ideal event space built in for private events.
Managers also handle budgeting, track income and expenses to maintain profitability, and work closely with the kitchen staff to ensure menu items are prepared according to the restaurant's standards. As a supervisor, you can hone your problem-solving skills and practice delegating tasks under a seasoned manager's guidance.
The partnership kicks off with a company-wide volunteer event at Epic Burger, followed by a truly epic fundraiser throughout all of Epic Burger’s eight Chicagoland locations beginning Friday, Nov. The fundraising efforts will commence with a company-wide volunteer event on Sunday, Nov. 15 — Sunday, Nov.
It could be a themed-dining experience , a menu featuring seasonal ingredients , or a collaboration with a guest chef. Create a Limited and Focused Menu With a pop-up restaurant, keeping the menu limited and focused is essential. A smaller menu can improve quality control and offer a more cohesive dining experience.
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