7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. It's an active marketing tool.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 31, 2024

Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch.

2025 450

2025 Beverage Fine Dining Guest Recovery 450

ChowNow

FEBRUARY 28, 2025

Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

OCTOBER 23, 2023

Offer a Behind-the-Scenes Look on Social Media Social media platforms have become a powerful tool for marketing, and when used effectively, they can generate buzz around your fine dining establishment before it even opens its doors. In fact, Influencer Marketing Hu b stated that businesses are making $5.78

Fine Dining 520

Fine Dining Marketing Social Media Influencer 520

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 539

Marketing Social Media Influencer Online Ordering 539

Modern Restaurant Management

AUGUST 19, 2022

Leverage social media. Social media is a great tool to increase engagement. At least seven out of every 10 Americans use social media regularly. Treat local influencers to a meal. Social influencers are the new celebrity endorsement. Participate in community events.

Franchise 492

Franchise Franchising Social Media Loyalty Program 492

Modern Restaurant Management

JUNE 20, 2023

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? It can also influence their purchasing decision.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

ChowNow

MARCH 21, 2025

Key customer factors that influence dining preferences, from demographics to behavior. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences. Lets get started and find your target audience.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

7 Shifts

JULY 20, 2024

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.

Social Media 221

Social Media Customer Experience Seasonal Menu Customer Service 221

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Use Social Media to Announce Your Restaurant's Move Social media is one of the most effective platforms to announce the relocation of your restaurant.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

The Rail

APRIL 4, 2023

When it comes to video marketing for your restaurant on social media, there are a myriad of tips, tricks, topics, and trends that you can implement as soon as today in order to leverage your audience and turn it into a sea of loyal, cash-paying patrons. You want to spark a craving. With that growth comes opportunity.

Social Media 264

Social Media Front of House Advertising 2022 264

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. Prominently advertise your commitment to these safety and health guidelines in your social media page and website. Plus, these local foodies and food bloggers will be much more affordable to partner with than top tier influencers.

Marketing 568

Marketing Food Safety Social Media Small Business 568

ChowNow

FEBRUARY 7, 2025

Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. Local Events Increases brand visibility within the community and attracts new customers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

EATER

JANUARY 11, 2022

Your favorite food influencer has probably collaborated with the FeedFeed account, been featured on it, or promoted the hashtags in pursuit of a boost in followers and visibility. The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.”

Influencer 335

Influencer Social Media Employee Relations Website Management 335

Modern Restaurant Management

JANUARY 3, 2024

Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for social media. A social media presentation is crucial. This serves as a demo version of a guest’s visit.

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your social media. Don’t just rely on organic social media.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

NOVEMBER 29, 2023

This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Create and/or cultivate your social media presence as well. Build Social Proof. Ask for Feedback.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

Modern Restaurant Management

AUGUST 31, 2023

Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.

Social Media 385

Social Media Email Marketing Influencer Events 385

Modern Restaurant Management

FEBRUARY 24, 2025

Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases. Revenue growth in 2024 was largely driven by menu price adjustments.

2024 251

2024 2025 2023 Loyalty Program 251

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. You might also decide to create a custom landing page for visitors from social media.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

OCTOBER 1, 2022

Communicate with Customers on Social Media. Meet your guests on social media. Promoting a business on social media is as easy as taking a photo of your meals and clicking the “Share” button. Such content showcases the brand favorably and works as social proof.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

SEPTEMBER 16, 2020

If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing. Doing these things accomplishes that and then some.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JANUARY 28, 2022

So it's best to use neutral tones and small, supplementary splashes of color to make the main event shine. Use Social Media to Promote Your Business. Ghost kitchens are a modern concept, so using modern promotional techniques like social media makes sense. The layout should be influenced by your logo, too.

Social Media 528

Social Media Small Business Advertising Food Order 528

ChowNow

JANUARY 23, 2025

Personalize the Customer Experience Dale Carnegie, author of How to Win Friends and Influence People , once said: A persons name is, to that person, the sweetest, most important sound in any language. For more expert tips, check out our article on social media marketing for restaurants. Absolutely.

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

SEPTEMBER 28, 2020

For more local restaurants, targeting communities through social media channels such as Facebook and Instagram can have a huge impact. This ultimately influences your menu choices, because you may find that leaving certain meals off the menu will allow you to minimize leftovers. Conduct a Competitive Analysis.

Operations 553

Operations Website Management Social Media Customer Service 553

Social Hospitality: Restaurants

JUNE 22, 2020

The image-based social network now has a revenue of approximately $6.84 To start out with any kind of social media for business, planning is key. If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . Under the Influence. Plan Ahead. High Days and Holidays.

Marketing 440

Marketing Social Media Advertising Influencer 440

Modern Restaurant Management

MAY 28, 2021

Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media. Spearheading promotional events. Optimizing your website and social media pages.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

FEBRUARY 7, 2024

The Gen Z Influence This tasteful group of about 70 million Americans craves authenticity in every bite, from organic street foods to diverse global cuisines. Gen Z is keenly aware of what social media follows and they’re eager to see if the hype is real by showing up and trying new food experiences.

Social Media 493

Social Media Customer Experience Influencer Dine-in 493

Modern Restaurant Management

AUGUST 8, 2022

The key is that it’s not just one technology—it can be umbrella of integrated technologies working together to produce compelling results including WiFI, text messaging, email, and digital displays to leverage guest engagement and social media to the maximum. Drive Organic Social Media. Reward Loyal Customers.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

JULY 3, 2024

Social media engagement is another powerful tool for connecting with your audience. Email marketing allows you to keep your restaurant top of mind by sending newsletters featuring new menu items, special offers, and upcoming events to customers who have opted in to receive updates.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

JUNE 18, 2020

Inspiring stories of unexpected successes are already beginning to emerge, and there have been many valuable lessons learned over the last few eventful months. Perhaps you've always used Facebook ads, but now approaching a local influencer might be more effective. Be open to trying alternatives and experimenting. Sensitivity.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

APRIL 17, 2020

. “Instagram-worthy” is a thing in the restaurant business and it’s not going away: who hasn’t snapped a photo of a drool-worthy meal to share on social media? Part of your social media marketing strategy might be stepping up your ‘gram game with careful attention to plating, and that’s smart.

Marketing 438

Marketing Social Media Fine Dining Customer Experience 438

Modern Restaurant Management

NOVEMBER 7, 2023

Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time. Having a social media page is important, and claiming your property across all social platforms is recommended. In many cases, trends are a good thing.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

JUNE 23, 2023

Perhaps you sponsor the little league team, partner with a community organization, or host special events. Social Media A good story, or a mouth-watering photo or video of a signature dish, makes audiences stop scrolling and take action. The key is to match the right storyline with the right media outlet.

Franchise 450

Franchise Franchising Marketing Social Media 450

Modern Restaurant Management

NOVEMBER 20, 2019

Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences. You can guess what they are searching for too; social media platforms, communication accounts, leisure and entertainment options (and that includes restaurants!).

Social Media 335

Social Media Mobile Ordering Online Ordering Influencer 335