Focus POS

APRIL 8, 2019

When you’re looking for ways to attract and keep customers while increasing your revenue, the best place to start is implementing a customer loyalty and rewards program. Consumers want to feel a sense of personal connection with their favorite businesses and brands, and loyalty programs foster this relationship.

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Loyalty Program Point of Sale POS Mobile Ordering 113

7 Shifts

JANUARY 14, 2020

Formalizing an employee engagement program helps restaurants keep staff happiness top of mind. But don’t worry; your employee engagement program doesn’t have to be fancy, expensive, or resource-intensive. Here’s how to develop your program thoughtfully for optimal results: 1. Employees make or break the customer experience.

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Loyalty Program Front of House Back of House Customer Experience 367

The Restaurant Coach University

MARCH 2, 2017

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. How do loyalty programs work, and what kind of incentives do they offer customers? There are all kinds of loyalty programs.

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Loyalty Program Coupons Seating Customer Experience 126

Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

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Loyalty Program Customer Experience Customer Service Communication 186

7 Shifts

OCTOBER 9, 2019

Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. There are a few things you can do to take your loyalty program to the next level. Use a loyalty program to keep customers engaged.

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Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

DECEMBER 18, 2019

Reward lunchtime loyalty Restaurant loyalty programs are a proven sales strategy no matter the time of day, but if you focus specifically on lunchtime (offering a free lunch every 10 visits, for example) you give diners a reason to keep coming back to you for a midday meal.

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Specials Food Truck Seasonal Menu Social Media 362

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Additionally, catering large events can help you manage your inventory more efficiently, reducing food waste and maximizing profit.

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2024 Loyalty Program Point of Sale Online Ordering 243

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Attract and Retain Guests with a Loyalty Program. But don’t stop there. Do More with Less with Technology.

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Loyalty Program Online Ordering Point of Sale Customer Experience 223

7 Shifts

OCTOBER 22, 2024

Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. When done right, it helps keep your restaurant at the top of customers' minds, encourages repeat visits, and promotes special events or menu items.

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Book Marketing Email Marketing Social Media 195

Culinary Cues

AUGUST 28, 2020

Remember that guest chef program that you tried before – do it again with real gusto – hype it up – make it your signature. Whether it’s menu, special events, feature nights, or catchy pricing packages – do something that keeps people guessing and returning to your social media posts for more news. HOSPITALITY FIRST.

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Social Media Communication Loyalty Program Training 441

Modern Restaurant Management

MAY 3, 2022

It’s always smart to consider current events and local happenings when deciding on discounts for delivery services. Loyalty Rewards. Most QSRs have a loyalty rewards program, so promotions for those programs is key to a program’s success. Creating offers is an important way to gain customers.

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Delivery Loyalty Program Food Customer Service 203

Modern Restaurant Management

JANUARY 24, 2024

From there, customers can learn more about your business’s history, download recipes or read about upcoming events or menu changes. Digitize your loyalty program instead of relying on traditional plastic loyalty cards. Dunkin Donuts, for example, uses QR codes as part of its digital loyalty program.

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Loyalty Program Social Media Coupons Customer Experience 197

Modern Restaurant Management

JULY 28, 2022

Loyalty Programs. When registering for a loyalty, your customers give you some of their information to qualify. Loyalty programs also allow you to collect behavioral data. If your loyalty program is set up with each of your ordering channels (in-store, online, and on your app), you can track how customers order.

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Loyalty Program Mobile Ordering Email Marketing Online Ordering 208

Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Exclusivity can apply to more than just menu items.

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Open for Business

JULY 7, 2023

The popularity of loyalty rewards programs is easy to explain: Great loyalty rewards programs drive revenue by helping restaurants turn new guests into regulars. With so many options out there, from “stealth” loyalty programs to app-based options with AI-powered personalization, it can be tough to know where to start.

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Loyalty Program Point of Sale Social Media Mobile Ordering 78

Modern Restaurant Management

MAY 17, 2023

Another is to add convenience like saved orders, saved payment methods or Apple Pay, loyalty programs, and personalized offers or perks. Loyalty rewards don’t have to include discounts and coupons anymore. Ongoing rewards or loyalty programs can additionally encourage repeat business and build loyalty.

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Loyalty Program Mobile Ordering Social Media Online Ordering 189

Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Sustaining Customer Loyalty.

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Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

Modern Restaurant Management

DECEMBER 28, 2020

That also applies to the event space itself. People will not want to be elbow-to-elbow at events like they used to, meaning they will either need to opt for a larger event space or a smaller number of guests. This extends into every facet of event planning and preparation. Colin Palfrey, CMO of Majesty Coffee.

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2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

JANUARY 31, 2023

Create a loyalty program that rewards customers for repeat visits during the Super Bowl. Thiscan be done by offering discounts or special promotions to customers who have visited the restaurant multiple times during the event. This can help increase sales and also encourage repeat business.

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Loyalty Program Social Media Email Marketing Online Ordering 184

Modern Restaurant Management

NOVEMBER 19, 2021

Create a Customer Loyalty Program. Loyalty programs drive repeat traffic by offering discounts based on the number of visits. Host Fun Events. Customers are eager to attend fun events, especially post-pandemic. Customers are eager to attend fun events, especially post-pandemic. Offer BOGO Deals.

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Marketing Social Media Loyalty Program Food Supply 189

Open for Business

JUNE 27, 2023

Loyalty programs gain popularity every year, but there’s nothing new about the practice of rewarding customers for their business. Loyalty programs have come a very long way since then, thanks in part to technology. Quick Links What is a brand loyalty program? What is the purpose of a loyalty program?

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Loyalty Program Point of Sale Mobile Ordering Customer Service 78

7 Shifts

AUGUST 18, 2021

Show them you value their loyalty by remembering their name or striking a conversation over a topic you've previously chatted about. Digital Loyalty. Implementing a digital loyalty program is another useful tool to leave your customers more than satisfied after before, during and after their dining experience.

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Customer Service Customer Experience Online Ordering Loyalty Program 369

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. Join local events One great way to make your restaurant known is by joining local events in your community.

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Social Media Loyalty Program Email Marketing SEO 195

Social Hospitality

JULY 5, 2019

Instagram and Facebook stories , live video streaming an event at your restaurant, or live-tweeting can be a fun way to increase your restaurant’s reach. Make sure to send interesting messages during upcoming events. Test Loyalty Programs. Write about former or upcoming events. Host Events.

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Marketing Social Media Loyalty Program Email Marketing 170

7 Shifts

OCTOBER 28, 2024

Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups. For example, restaurants that encourage user-generated content (like customers posting their meals) leverage social proof while building brand loyalty without any direct ad spend.

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Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JULY 13, 2022

Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty. Promotion and Loyalty Programs. In order to succeed in 2022, it’s important that single-location restaurants consider what choices will get them on par with chain franchises.

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Modern Restaurant Management

DECEMBER 12, 2024

Beyond just a single event, team-building activities can be built in, occurring monthly or quarterly to continually remind them that their efforts don't go unnoticed. Rewards Program for Consistent Effort A defined program goes a long way in keeping employees motivated through the ups and downs of a demanding season.

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Loyalty Program Cash Management Certification Customer Experience 172

Modern Restaurant Management

JUNE 14, 2023

“Most loyalty programs are largely transactional, and many brands still heavily rely on discounts and coupons to drive sales. ’ We’re really deliberate about asking our customers how we can make sure they have the best programs that are the most impactful to their customers. percent more during the program.

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Loyalty Program Point of Sale Customer Experience Email Marketing 179

Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences. Nothing is fraud proof.

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2024 Loyalty Program Cash Management Customer Experience 215

7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. It's also important to have multiple templates ready for different email themes such as recipes, weekend/payday offers, loyalty programs, and news updates. Event reservations.

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Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. A loyalty program enables you to increase your profits by motivating your customers to come more often, and Restaurant Week gives you the perfect opportunity to dramatically grow your customer list. Reward Your Loyal Customers.

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Loyalty Program Online Ordering Social Media Mobile Ordering 197

Modern Restaurant Management

AUGUST 8, 2022

With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. But traditional loyalty programs are antiquated. Personalization is even more impactful.

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Social Media Loyalty Program Email Marketing Point of Sale 187

Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

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Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Partner with other businesses Local restaurants that partner with nearby businesses can leverage each other's customers, offering promotions or joint events that benefit both parties.

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2025 Marketing Social Media Email Marketing 195

Modern Restaurant Management

AUGUST 19, 2022

One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents. 10, Host local events.

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Franchising Franchise Social Media Loyalty Program 197

7 Shifts

NOVEMBER 1, 2022

This is best when it includes as much information as possible—plan ahead on social posts, events, direct mail campaigns, holiday promotions, and other marketing campaigns so you always know what's coming next. What to use it for: Showing off your food and drink, promoting events and specials, and engaging with your audience.

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Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

MARCH 11, 2022

Using affinity marketing, brands are teaming up with non-competitors as they capitalize on the interests of their consumers for sporting events, concerts and now, gaming platforms. These co-marketing initiatives could tie in-game accomplishments to QSR brand offers and rewards, like purchasing points or other loyalty incentives.

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2022 Marketing Fast Casual Mobile Ordering 208