7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. It's an active marketing tool.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

MARCH 21, 2025

Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences. Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Behavioral Factors: How Do Your Customers Dine?

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 7, 2025

Drive repeat business through loyalty programs, email campaigns, and promotions. Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Study your competition.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your social media. Don’t just rely on organic social media.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Attract and Retain Guests with a Loyalty Program. Be In Charge of Your Own Marketing. But don’t stop there.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

JANUARY 24, 2024

Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy. Over half of the world’s population uses social media, interacting with an average of six platforms. Another option for personalization?

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

Loyalty Program 467

Loyalty Program Customer Experience Customer Service Communication 467

Modern Restaurant Management

NOVEMBER 19, 2021

Create a Customer Loyalty Program. Loyalty programs drive repeat traffic by offering discounts based on the number of visits. Host Fun Events. Customers are eager to attend fun events, especially post-pandemic. Social Media Contests. Offer BOGO Deals.

Marketing 474

Marketing Social Media Loyalty Program Food Supply 474

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out. Loyalty rewards don’t have to include discounts and coupons anymore.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Create a loyalty program that rewards customers for repeat visits during the Super Bowl. Between social media, loyalty programs, apps and email/text, restaurants have a built-in database of loyal customers.

Loyalty Program 461

Loyalty Program Social Media Email Marketing Online Ordering 461

Modern Restaurant Management

FEBRUARY 24, 2025

Extreme weather events have become a major cost driver, with 92 percent of respondents believing it impacted their business in 2024. From Hurricanes Milton and Helene to Los Angeles wildfires, these events have disrupted operations and supply chains nationwide, with 79 percent reporting that they have led to rising general costs.

2024 251

2024 2025 2023 Loyalty Program 251

Modern Restaurant Management

AUGUST 8, 2022

With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. One way to access the WiFi is by logging into social media for the free access.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JUNE 20, 2023

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? So, you can post some of these reviews on social media.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

AUGUST 19, 2022

One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents. Leverage social media.

Franchise 492

Franchise Franchising Social Media Loyalty Program 492

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

DECEMBER 28, 2020

That also applies to the event space itself. People will not want to be elbow-to-elbow at events like they used to, meaning they will either need to opt for a larger event space or a smaller number of guests. This extends into every facet of event planning and preparation. Colin Palfrey, CMO of Majesty Coffee.

2021 576

2021 Mobile Ordering Kitchen Safety Loyalty Program 576

Modern Restaurant Management

AUGUST 7, 2024

For more established restaurants, where the focus is more on increasing repeat business, it may be beneficial to invest marketing dollars into a loyalty or rewards program to increase repeat business and raise the average ticket size of your customers over time." "You want to advertise where your customers are already looking.

Marketing 471

Marketing Email Marketing Social Media Coupons 471

ChowNow

FEBRUARY 21, 2025

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Here is an example of a restaurants branded app.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

JULY 13, 2022

Repeat customers help to maintain business continuity, share feedback by word of mouth, and reviews (think Yelp, Google Maps, social media), ultimately helping create free marketing through their positive experiences. Promotion and Loyalty Programs. Play to Your Strengths.

Franchise 536

Franchise Franchising Operations Loyalty Program 536

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. A loyalty program enables you to increase your profits by motivating your customers to come more often, and Restaurant Week gives you the perfect opportunity to dramatically grow your customer list. Reward Your Loyal Customers.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

Modern Restaurant Management

JULY 6, 2023

It's a crucial step to ensure that recipients receive messages that match their behavior and preferences and are designed to then modify or augment their known behavior to generate greater loyalty, increased revenue or more awareness. Text messages can be seamlessly integrated with social media, email, and digital displays.

Seating 450

Seating Innovation Marketing Loyalty Program 450

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

JUNE 12, 2024

To develop deeper customer relationships, restaurant operators can implement digital loyalty programs that reward repeat customers and provide personalized offers, fostering a sense of connection and appreciation. How should restaurant operators be reexamining their loyalty efforts?

Loyalty Program 473

Loyalty Program Mobile Ordering Dietary Restrictions Customer Experience 473

Modern Restaurant Management

JUNE 24, 2020

Even before current events arose, online ordering capabilities and digital touchpoints were becoming nearly ubiquitous. With the right tech, it’s easy to promote loyalty programs, customized offers, and coupons through social media, email, and other marketing channels, such as text messaging.

Online Ordering 579

Online Ordering Ordering Coupons Social Media 579

Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. Since happy hours are also about socializing , make sure to include plenty of shareable items.

Loyalty Program 508

Loyalty Program Social Media Point of Sale Customer Experience 508

Modern Restaurant Management

JUNE 12, 2023

For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.

Social Media 419

Social Media Loyalty Program Communication Website Management 419

Modern Restaurant Management

MAY 25, 2022

Quality food and top tier service with the incentivization of loyalty programs and a good location should be enough to get a good share of local customers. Make sure your establishment has links to “Review us on Google” throughout your website, social media platforms, and marketing materials. Take a Road Trip.

Email Marketing 473

Email Marketing Social Media Food Truck Loyalty Program 473

Modern Restaurant Management

OCTOBER 1, 2022

Communicate with Customers on Social Media. Meet your guests on social media. Promoting a business on social media is as easy as taking a photo of your meals and clicking the “Share” button. Such content showcases the brand favorably and works as social proof.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

OCTOBER 29, 2020

The year 2020 has brought with it many changes, whether social or medical, the happenings of the last few months will have a lasting impact on the food and hospitality industry and the consumers that make use of it. Most impactful of all the events has, of course, been COVID-19. How can that be achieved? Display Empathy.

2021 364

2021 Loyalty Program Social Media Webinar 364

Modern Restaurant Management

JULY 26, 2024

If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? Decide in advance who the spokesperson will be, which media contacts will get your press release, etc.

Communication 465

Communication Food Safety Social Media Loyalty Program 465

Modern Restaurant Management

JANUARY 9, 2020

Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. It could also be beneficial to host events like poetry readings, live music, and trivia nights. Loyalty Program. Social Media. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

7 Shifts

AUGUST 12, 2020

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week. Loyalty programs Who doesn’t love free stuff?

Marketing 418

Marketing 2020 SEO Loyalty Program 418