Modern Restaurant Management

NOVEMBER 4, 2024

Loyalty programs are the secret sauce for keeping customers hooked, whether you're a cozy corner café or a massive restaurant chain. Whether you’re a mom-and-pop diner or a fancy spot downtown, a good loyalty program keeps things fresh, and those repeat visits rolling in.

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Culinary Cues

AUGUST 28, 2020

Remember that guest chef program that you tried before – do it again with real gusto – hype it up – make it your signature. Whether it’s menu, special events, feature nights, or catchy pricing packages – do something that keeps people guessing and returning to your social media posts for more news. HOSPITALITY FIRST.

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7 Shifts

OCTOBER 22, 2024

Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.

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7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Additionally, catering large events can help you manage your inventory more efficiently, reducing food waste and maximizing profit.

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Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. While having a special menu for Restaurant Week is important, so is keeping your bottom line in check. But don’t stop there.

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Modern Restaurant Management

DECEMBER 6, 2024

Partner with a Community Program and Give Back One of our most impactful strategies is partnering with GiftAMeal, a community engagement platform that fosters social good. Host Community Events Community events are a powerful way to draw in locals, create buzz, and build long-term relationships.

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Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

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The Restaurant Coach University

MARCH 2, 2017

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. How do loyalty programs work, and what kind of incentives do they offer customers? There are all kinds of loyalty programs.

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7 Shifts

OCTOBER 9, 2019

Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. There are a few things you can do to take your loyalty program to the next level. Use a loyalty program to keep customers engaged.

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Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

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Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Create a loyalty program that rewards customers for repeat visits during the Super Bowl. Between social media, loyalty programs, apps and email/text, restaurants have a built-in database of loyal customers.

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Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Exclusivity can apply to more than just menu items.

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7 Shifts

AUGUST 18, 2021

Show them you value their loyalty by remembering their name or striking a conversation over a topic you've previously chatted about. List all daily specials and offers. Are your customers dining in honor of a special occasion? Digital Loyalty. The same goes for regulars, recognize that they're coming back for more!

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Modern Restaurant Management

MAY 17, 2023

Another is to add convenience like saved orders, saved payment methods or Apple Pay, loyalty programs, and personalized offers or perks. Loyalty rewards don’t have to include discounts and coupons anymore. Ongoing rewards or loyalty programs can additionally encourage repeat business and build loyalty.

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7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Special offers are one of the top restaurant marketing strategies that bring in a regular crowd.

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Modern Restaurant Management

NOVEMBER 19, 2021

Create a Customer Loyalty Program. Loyalty programs drive repeat traffic by offering discounts based on the number of visits. Host Fun Events. Customers are eager to attend fun events, especially post-pandemic. Customers are eager to attend fun events, especially post-pandemic. Offer BOGO Deals.

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7 Shifts

AUGUST 18, 2024

Another option is to look into government programs that might offer financial assistance for small businesses. You can use Facebook and Instagram to post updates about new products, showcase events you're hosting, or give coupons for people to try out new items on the menu. You can also host events like bingo or have a quiz night.

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7 Shifts

OCTOBER 28, 2024

Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups. For example, restaurants that encourage user-generated content (like customers posting their meals) leverage social proof while building brand loyalty without any direct ad spend.

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7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Body : include visuals, such as a photo of the special dish you offer, and don't forget to add a short text followed by actionable call-to-action button (CTA button). It helps in business promotion.

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7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. Join local events One great way to make your restaurant known is by joining local events in your community.

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Open for Business

JULY 7, 2023

The popularity of loyalty rewards programs is easy to explain: Great loyalty rewards programs drive revenue by helping restaurants turn new guests into regulars. With so many options out there, from “stealth” loyalty programs to app-based options with AI-powered personalization, it can be tough to know where to start.

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Social Hospitality

JULY 5, 2019

Instagram and Facebook stories , live video streaming an event at your restaurant, or live-tweeting can be a fun way to increase your restaurant’s reach. ‘Buy One Get One Free’ on special occasions or festivals will attract customers. Make sure to send interesting messages during upcoming events. Host Events.

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Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. Make a Special Menu, Don't Include Everyday Things. Change Up Happy Hour Specials Every Week.

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7 Shifts

NOVEMBER 1, 2022

Knowing they have a lunch special on Wednesdays is invaluable knowledge and can inform your decision-making. This is where special offers, newsletters, and SMS marketing can come in handy. What to use it for: Showing off your food and drink, promoting events and specials, and engaging with your audience.

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Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

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Open for Business

JUNE 27, 2023

Loyalty programs gain popularity every year, but there’s nothing new about the practice of rewarding customers for their business. Loyalty programs have come a very long way since then, thanks in part to technology. Quick Links What is a brand loyalty program? What is the purpose of a loyalty program?

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Modern Restaurant Management

JUNE 14, 2023

“Most loyalty programs are largely transactional, and many brands still heavily rely on discounts and coupons to drive sales. ’ We’re really deliberate about asking our customers how we can make sure they have the best programs that are the most impactful to their customers. percent more during the program.

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Modern Restaurant Management

DECEMBER 27, 2024

Data-backed loyalty programs, in particular, present a key opportunity for marketers to foster deeper customer connections in 2025. In an era where price-conscious diners seek value more than ever, restaurant loyalty programs are becoming indispensable. Start small by choosing technology that connects easily.

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Modern Restaurant Management

AUGUST 8, 2022

With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. But traditional loyalty programs are antiquated. Personalization is even more impactful.

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Social Media Loyalty Program Email Marketing Point of Sale 187

7 Shifts

OCTOBER 31, 2022

you'll use, and what makes your new business special. Talk about things like foot traffic, day-parts, local events, and what that part of the city looks like in the future. US Chamber: 64 Grants, Loans and Programs to Benefit Your Small Business. Check out these successful restaurant ideas. Mission Statement.

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7 Shifts

JUNE 16, 2024

Best restaurant marketing ideas for 2024 Here are some of the proven and tested restaurant marketing ideas you can try in 2024: Offer your customers rewards using loyalty programs 47% of diners in loyalty programs say they use their memberships a couple of times monthly, and 32% use them several times weekly.

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7 Shifts

JANUARY 7, 2021

Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.

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Modern Restaurant Management

JULY 6, 2023

It's a crucial step to ensure that recipients receive messages that match their behavior and preferences and are designed to then modify or augment their known behavior to generate greater loyalty, increased revenue or more awareness. Surprisingly, 88 percent of U.S.

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Modern Restaurant Management

JANUARY 9, 2020

It could also be beneficial to host events like poetry readings, live music, and trivia nights. These community events are great for attracting new clientele into your shop, building up your brand name amongst locals, and creating relationships with new customers. Loyalty Program. Social Media.

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Open for Business

JANUARY 26, 2023

Start a loyalty program Online ordering Piggyback on special events Buy X, get Y free Guest chef or pop up Personalize offers Influencer event Social promotion Jump on seasonal trends Industry night happy hour Invite guests back What are restaurant promotions? What does the data show?

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Modern Restaurant Management

AUGUST 7, 2024

Then, layer on seasonal promotions and specials that help boost sales during slower seasons." Collaborate with local businesses or events to cross-promote and reach new audiences." Participating in local events and partnerships can enhance visibility. "You want to advertise where your customers are already looking.

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Marketing Email Marketing Social Media Coupons 188

SpotOn

NOVEMBER 21, 2024

Your offerings can range from seasonal starters and holiday drinks to multiple courses and specials. Some people stay home for the holidays, while others look for special experiences. Additionally, sending holiday greetings with personalized messages can further enhance customer loyalty and engagement.

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