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Maybe hosting an event could pump some new life into your restaurant. We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking.
Above all, food is set to be the star of the event, 92 percent of employees say attending a holiday party with exceptional food makes them more excited about the event and 78 percent of employees are looking forward to the food at holiday parties the most.
Host Community Events Community events are a powerful way to draw in locals, create buzz, and build long-term relationships. Events that support local causes or celebrate your community’s culture help cultivate a loyal customer base and foster community pride.
Include some details, such as specific menu options or a signature craft cocktail, in the narrative. Place clips of your menu or the restaurant scenery throughout the video to entice viewers while they listen to the customer’s story. Maybe your restaurant offers cuisine they’ve never tried before.
The event planning industry is experiencing a significant transformation. This shift from traditional expertise to technological innovation in wine selection is reflective of a broader transformation within event planning.
Special events have become a big reason for going out, making unique dining experiences more important than ever. Special events have become a big reason for going out, making unique dining experiences more important than ever. I’m happy to say it’s come back, with people holding big business and social events again.
A beer and wine license allows restaurants to craft a unique cocktail menu featuring wine-based liquors without the need for liquor insurance or the extensive paperwork associated with a full liquor license. A well-crafted menu and unique ambiance can encourage customer loyalty.
Meanwhile, extreme weather events are likely to disrupt transportation routes, damage crops, and lead to shortages of key ingredients, resulting in price spikes that impact menus. Strategies for Managing Food Costs During Disruptions Don’t be afraid to substitute ingredients Your menu is not set in stone. percent annually.
The holiday season is a huge calendar event in the restaurant industry, with bookings booming as guests look to let their hair down and enjoy a festive feast. Improve Seasonal Menu Offerings When it comes to the holidays, consumers love to tuck into festive favorites.
Some brands may consider that they can offer an experiential focused bar menu for a more approachable price point for the consumer who may not opt for a full dining experience. A space designed with adaptability in mind allows operators to experiment with different table arrangements, seating configurations and event setups.
How each area contributes to the whole is a lesson learned in large properties like hotels, resorts, and clubs. [] MENU DIVERSITY A multi-outlet hotel, as an example, will likely have a breakfast restaurant, a family oriented mid-priced restaurant, and a fine-dining operation.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
While there was a brief dip in consumer awareness of menu price increases in late 2024, the spring of 2025 has seen a moderate rise, affecting dining habits and consumer perceptions of value. “With rising prices tied to eggs and imported goods, restaurants will need to think creatively about their menus,” Fink said.
It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights.
Many restaurant owners had believed they would be covered in the event of something like the pandemic, and found themselves without a safety net. Running a successful restaurant isn’t measured solely by what’s on the menu anymore. Innovate or die was the new mantra. This is due to market availability.
Adults 18+ specific questions about non-alcoholic beverages to help inform restaurants, retailers, event planners, and food and beverage firms with business strategies. By understanding consumer data, dining and media habits, the food and beverages industry can make more informed decisions on what to put on the menu.
Two weeks later, Stieber was spending the $2,000 Little Bear had earned in profit on takeout boxes and disposable cutlery, trying to figure out if menu items like beet egg drop soup or catfish okonomiyaki would travel well. That was February 26, 2020. Little Bear would serve takeout only for the next 18 months. But it didnt!
For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. If your market research goal is to introduce a new menu item, you can measure its success by tracking its sales and customer feedback. Instead of having a vague goal like "Improve my business," make your goals more specific.
Restaurant operators need to embrace menu and technological innovations in order to meet guest expectations this holiday season, according to the Fall/Winter Trend report: a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. "Our
Revenue growth in 2024 was largely driven by menu price adjustments. While higher wages and benefits correlated with improved business performance, they also necessitated menu price increases, creating a challenging balance between operational sustainability and customer affordability.
Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Calculate the cost of each drink on your menu, including the cost of the alcohol, garnishes, mixers, and anything else that goes into the drink.
Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items.
Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Create a Prix Fixe Menu. A prix fixe menu also gives off an air of elegance. Host a Party or Event. Offer a Gift Card with Purchase. Throw a party!
This includes hours of operation (including holiday updates), your website link, phone number, and menu. Weekend-Only Deals : Feature a special menu item or exclusive discount available for just a few days. Events create buzz, excitement, and a reason for people to choose your restaurant over the competition.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Introducing new menu items is more than just adding dishes to your offerings—it’s about crafting an experience that captivates your guests and keeps them coming back for more. A well-planned new menu launch not only boosts customer engagement but also reinforces your restaurant’s brand identity.
They also bring creative ideas to the table, such as improving the drink menu and coming up with new events and promotions to drive sales. How would you improve or refine our current drink menu? Can you provide an example of a successful event or promotion you organized?
Co-owner and Chef Russell Davis designed a sophisticated and fun lunchtime menu for the occasion. Sally Davis said unique events like Galentine’s are great for boosting traffic, enhancing their overall brand and attracting new customers. ” The restaurant hosts a number of events throughout the year.
Host a Speed Dating Event COVID impacted everyone’s love life. A speed dating event is a fun and classic way to meet new people. Present Quarterly Tasting Nights A tasting menu offers an exclusive and exciting experience for all guests. Businesses should consider a singles night where everyone can mingle with others.
With COVID-19 guidelines restricting dine-in, restaurants need revenue from sporting events now more than ever. Trim the menu. For many restaurants, major sporting events are a predictable and dependable boon for food and bar sales throughout the year. Then, tweak the menu to make these menu items shine.
Fishwife proves that the right in-person activation can have an impact far beyond the event itself, blending online and offline engagement to drive meaningful brand momentum. Progress and Preservation As AI advances, so do consumer expectations for hyper-personalized, seamless and dynamic brand interactions.
From that data, restaurant owners can gather winning insights into how to create an optimized menu, develop a promotional strategy as well as to create back-of-house efficiencies during peak hours to be able to handle an increase in orders. Use data to identify popular menu items and promote them during the Super Bowl to drivesales.
And the truth is, I opened it too quick and majority of the people in that location didn’t have an appreciation for the menu items that we were offering that the time. How important are social media platforms and events to establish a new identity and building loyalty? Social media is key when promoting your restaurant.
When communities begin piecing themselves back together after severe weather events, QSRs like McDonald's, Wendy's, and Starbucks often find themselves serving a purpose beyond their usual role. Digital menu boards have become equally rugged. Here's what's working behind the scenes: Take drive-thrus, for instance.
The rewards themselves are flexible toodiscounts, free menu items, or other perks that align with your restaurants offer. Here are the most effective ways to accomplish this: Stay active on social media: Share updates about your menu, highlight special events, or give followers a behind-the-scenes look at your restaurants operations.
Look at their pricing, menu offerings, branding, and customer reviews. Adapting to changing consumer behaviors: If diners are increasingly looking for healthier options or prioritizing convenience through delivery, adjusting your marketing and menu offerings can keep you ahead of the curve.
By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Explain the reasons behind the move whether it's to accommodate growing demand, enhance customer experience, or introduce new menu offerings.
As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Stay on-theme and dress your regular menu up to be extra spooky for your Halloween party. Half the fun of Halloween is dressing up in something special.
Levy A host of diverse offerings are on the menu at Wrigley Field, Dodger Stadium, and other arenas this season. These baseball stadiums didnt start developing new menu items overnight or without forethought. One of the most important factors to consider, however, is that new menu items are hand-held or easily enjoyable finger foods.
The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Review and Revise Your Menu Offerings. While having a special menu for Restaurant Week is important, so is keeping your bottom line in check.
Whether that be via restaurant operations, menu improvements, or services, there are quite a few criteria that restaurant owners constantly juggle to create the perfect balance. This ultimately influences your menu choices, because you may find that leaving certain meals off the menu will allow you to minimize leftovers.
Plant-based food businesses, events, and pop-ups are frequently entering the market and it has become exceedingly clear that this is not just a fad. Here are five easy ways to diversify your brand through the integration of plant-based foods onto your menu: Sub-Out Recipes to Include Plant-Based Offerings on Your Menu.
MVP Menu Performances More than 200 million people tuned in to the Super Bowl last year—many with a plate of wings in front of them. This dish's popularity during Super Bowl season shows how Americans often turn to familiar comfort foods for major sporting events.
Restaurants can now use customer data to enhance restaurant menu design, creating smarter menus that increase profits and improve the dining experience. Spot Best-Sellers : Focus on the 16% of menu items that drive 80% of sales. Improved Efficiency Trim menus and reduce food waste. Ready to learn how? Keep reading.
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