Remove Events Remove Merchandise Remove Specials
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Top Tips to Show Appreciation for Your Employees This Year

Modern Restaurant Management

Merchandise and Prizes. Some examples include the boss’ parking spot, coupons, wine or company merchandise. Some moments of recognition call for a party or special event. At these events, you can take the appreciation to a whole other level if executives attend. The Takeaway.

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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

In addition to special-access menu items, loyalty programs can offer events, merchandise, or experiences like cooking classes or cookbook signings as exclusive perks. Taco Bell sold more than 20 million pizzas nationwide—which was 7x previous levels. Exclusivity can apply to more than just menu items.

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

Consumers and customers have changed their behavior due to the events of the previous year. You can also expect fresher and higher quality merchandise because the food won’t have to stay in transit for long. Now more than ever, restaurant owners need to improve the way dining places are run to survive these uncertain times.

Marketing 568
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[Case Study] How Shawn & Ed Brewing Simplified Scheduling and Event Management

7 Shifts

Craft beer makes 30% of the beer industry, with lagers making up 80%, allowing Shawn & Ed to compete with big brands due to their lager specialization. Beyond brewing, Shawn & Ed also host private events in their historic building—leaving them with more scheduling complexity than most other brewing companies.

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7 key restaurant revenue streams to prioritize in 2024

7 Shifts

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Additionally, catering large events can help you manage your inventory more efficiently, reducing food waste and maximizing profit.

2024 243
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Leveraging Relationships to Build a Better Bar Program

Goliath Consulting

Almost every restaurant with liquor on the menu has their share of creatively named house cocktails and luring drink specials, but is your restaurant making the most of its beverage program? These are the specials that your sales rep will inform you of as the incentives arise and work mutually to the restaurant and distributor’s advantages.

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