Remove Events Remove Merchandise Remove Specials
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[Case Study] How Shawn & Ed Brewing Simplified Scheduling and Event Management

7 Shifts

Craft beer makes 30% of the beer industry, with lagers making up 80%, allowing Shawn & Ed to compete with big brands due to their lager specialization. Beyond brewing, Shawn & Ed also host private events in their historic building—leaving them with more scheduling complexity than most other brewing companies.

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7 key restaurant revenue streams to prioritize in 2024

7 Shifts

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Additionally, catering large events can help you manage your inventory more efficiently, reducing food waste and maximizing profit.

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How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

On the other hand, for lower-cost items like beer, you can bundle or offer happy hour specials to drive more volume and profit. You can introduce themed drinks or seasonal specials that keep your customers coming back for something new. To maximize the impact, consider offering customizable drink packages for different types of events.

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Publish Your Website with These Best Restaurant Website Builders

7 Shifts

Thus, the platform has excellent features for restaurants, like online ordering , e-commerce, events management, contactless dining, and catering capabilities. Shopify was built for e-commerce, so it's an optimal choice if you want to sell merchandise on your restaurant's website.

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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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Top Tips to Show Appreciation for Your Employees This Year

Modern Restaurant Management

Merchandise and Prizes. Some examples include the boss’ parking spot, coupons, wine or company merchandise. Some moments of recognition call for a party or special event. At these events, you can take the appreciation to a whole other level if executives attend. The Takeaway.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

In addition to special-access menu items, loyalty programs can offer events, merchandise, or experiences like cooking classes or cookbook signings as exclusive perks. Taco Bell sold more than 20 million pizzas nationwide—which was 7x previous levels. Exclusivity can apply to more than just menu items.