7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

AUGUST 7, 2024

Then, layer on seasonal promotions and specials that help boost sales during slower seasons." Collaborate with local businesses or events to cross-promote and reach new audiences." A balanced mix of online marketing and local marketing is ideal. "Make "Consistency is key.

Marketing 188

Marketing Email Marketing Social Media Coupons 188

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Management 352

Management Management Operations Mobile Ordering 352

Modern Restaurant Management

SEPTEMBER 11, 2023

By analyzing customer preferences, dining habits, and feedback, AI chatbots can send personalized messages to engage customers with new menu items, exclusive offers, and meal recommendations. Automated Ordering AI-powered chatbots can handle customer orders, reducing the need for human intervention.

Technology 215

Technology Seasonal Menu Online Ordering Customer Service 215

Modern Restaurant Management

MARCH 26, 2024

With an average viewership of about 10 million , March Madness presents a prime opportunity for restaurant operators to boost revenue as consumers rush to order their favorite game-time meals. An integrated POS system, encompassing online ordering and third-party delivery services, offers a holistic solution.

Technology 117

Technology Mobile Ordering Loyalty Program Online Ordering 117

SpotOn

MAY 13, 2024

As the summer season approaches, bringing with it longer days and warmer weather, restaurants have a golden opportunity to welcome waves of customers looking for memorable dining experiences.  “Many of our venues are seasonal and lean towards daytime vibes—brunch, patios, pools, piers, etc.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. You can also offer a custom menu for these special occasions, like party-sized pizzas, party platters, and drink towers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 1, 2024

With KDS screens, staff can monitor orders from almost any location on the premises, which can enhance efficiency and help the bar or lounge serve more customers. It also controls the flow of online orders based on in-house customer volume, helping the kitchen from becoming overwhelmed.

Operations 179

Operations Bar Back of House Front of House 179

Modern Restaurant Management

FEBRUARY 10, 2022

A Link Page solves this problem by hosting a menu of links accessible with one evergreen link. In the caption, you write something like, “Tis the season for Cranberry Martini’s! Online Menu Link. The first thing most customers want to find is your online menu. Online Ordering Link.

Social Media 189

Social Media Online Ordering Seasonal Menu Email Marketing 189

ChowNow

NOVEMBER 13, 2019

Saturdays in December are statistically the busiest days for all types of independent restaurants across the country, and pizzerias see their largest order sizes on key dates between Thanksgiving and New Year’s. Here are five reasons why online ordering should be a part of your restaurant’s holiday strategy.

Online Ordering 60

Online Ordering Ordering Email Marketing Seasonal Menu 60

Modern Restaurant Management

NOVEMBER 30, 2021

With the holiday season here, it’s time to start thinking about your marketing strategy. During the holiday season, people look for places to spend time with their friends and family. QR codes have taken over the restaurant industry, showing up on tabletops as a way to view online menus.

Social Media 203

Social Media Seasonal Menu Online Ordering SEO 203

The Restaurant Group

NOVEMBER 20, 2024

Understanding your audience helps in crafting a menu and ambiance that resonates with them. Enhance Your Online Presence Create a User-Friendly Website In today’s digital age, your website is your storefront. Guests should find menus, contact information, and reservation options without a hitch.

Loyalty Program 78

Loyalty Program Customer Experience Social Media Customer Service 78

Open for Business

JANUARY 26, 2023

Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. Many restaurant owners offer a percentage off a meal or specific menu item. For a family restaurant, it could be a kid-friendly event happening in the parking lot. Who is the target customer base?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

7 Shifts

DECEMBER 18, 2019

It’s December, and the air is seasoned with the scent of cinnamon, spice, and everything nice. On average, students spend between 1 - 2 hours per day on social media , so be sure you’re posting your promotion online! Create a fixed-price ‘Mix and Match’ menu with soups, salads, and sandwiches for customers to choose from. (If

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

SpotOn

SEPTEMBER 20, 2024

Diversify ordering offerings Our barbecue concept, Hi Lo BBQ, didn’t hit the sales numbers we projected after the first six months.   Catering company lunches and take-out and delivery orders through Caviar (acquired by DoorDash in 2019) quickly became 20% of our restaurant sales and added an additional 12% in total revenue.

Loyalty Program 75

Loyalty Program Online Ordering Point of Sale Customer Service 75

7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. One other way you may need to manage inventory is with menu planning. Some restaurant managers work directly with the chef to plan menu item selection or daily specials. Operations This is the catch-all of all restaurant manager responsibilities.

Management 397

Management Management Kitchen Safety Front of House 397

Lavu

MARCH 23, 2020

With narrow margins, unpredictable crowds, and new trends such as delivery services, it is critical to provide customers a variety of dining opportunities, like hosting events. Since most people want food at their event, it really is a win-win situation. Then you’ve already got an ideal event space built in for private events.

Events 78

Events Social Media Customer Service Document 78

Modern Restaurant Management

JANUARY 24, 2022

They’re demanding increased levels of immediacy, having grown accustomed to ordering and paying — even ordering ahead — with a few taps of a smartphone. Meanwhile, diners can scan a QR code to easily view and order from your menu, as well as alter and route items to the correct kitchen location in real time.

Technology 223

Technology Front of House Back of House Online Ordering 223

7 Shifts

NOVEMBER 1, 2022

For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. See how they're branding themselves online and across social media and what kind of promotions they're running throughout the week. Local office workers who need healthy, quick lunch—and vegan options.

Seating 221

Seating Email Marketing Marketing SEO 221

ChowNow

JANUARY 27, 2021

Online ordering has become extremely popular, so much so that digital sales will account for more than half of limited-service and quick-service sales by 2024. Have you updated your menu recently with a seasonal treat? If you use an online ordering system , make sure to link to it within the email, too.

Email Marketing 148

Email Marketing Marketing Online Ordering Front of House 148

Open for Business

OCTOBER 8, 2024

The holiday season is just around the corner. But with these opportunities come unique challenges that can test even the most seasoned teams. This year, set your restaurant up for its most successful holiday season yet with OpenTable. No-shows and last-minute cancellations can significantly impact your revenue.

Dietary Restrictions 78

Dietary Restrictions Seasonal Menu Reservations Cash Management 78

Cheetah

NOVEMBER 23, 2021

The busy season is underway, and for caterers and restaurants it is the biggest opportunity in the past two years to boost sales and make a hefty profit. Most travel and social distancing restrictions have been lifted and supplier indications point to a record breaking catering season. Reading Time: 4 minutes.

Catering 148

Catering Food Supply Seasonal Menu Supplies 148

Modern Restaurant Management

NOVEMBER 23, 2021

By leveraging advanced tech solutions that enhance guest experiences and deepen customer relationships, operators can increase guest loyalty to lock in key customers as spending habits change and the holiday season ramps up. For example, have a guest that always orders dessert when they dine in? Enhancing the In-Person Experience.

Loyalty Program 189

Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

ChowNow

DECEMBER 7, 2020

While the holiday season is typically the busiest for most restaurants, this year is quite different. Guests in most areas can’t flock to crowded dining rooms and order catering for large celebrations, but hope isn’t totally lost. Refresh your menu with seasonal specials.

Marketing 88

Marketing 2020 Email Marketing Seasonal Menu 88

Open for Business

MAY 16, 2024

Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Restaurant Clicks

NOVEMBER 24, 2021

The menus place a focus on locally sourced seafood. You can make reservations for small parties online by visiting the restaurant’s website. Dead Line focuses on serving local, seasonal cuisine. With a customizable menu and dedicated server, the experience is quality. Order Online. Make a Reservation.

Dine-in 112

Dine-in Seasonal Menu Reservations Online Ordering 112

7 Shifts

NOVEMBER 5, 2019

It gives you a strong online presence when potential customers are searching for nearby restaurants. It allows you to provide a menu link that helps customers immediately connect with your restaurant and make a faster decision. They can visit your website to learn about the menu, order ahead before arriving, or book a table.

Website Management 253

Website Management Customer Service Customer Experience Online Ordering 253

SpotOn

MAY 21, 2024

There's plenty of room to get creative with your menu and off-premise offerings. Provide these guests with off-premise options like meal kits, online order specials, and other food they can take to-go. Create a themed burger menu or a burger bar that lets guests mix and match.

Specials 52

Specials Online Ordering Seasonal Menu Social Media 52

Restaurant Clicks

SEPTEMBER 5, 2021

Bitter Ends provides window service to its customers ordering online. Some notable menu options you can choose during the weekend include a veggie hoagie, chicken cutlet sandwich, or a captain’s basket with fried shrimp, fish sticks, and hushpuppies. You can also place an order for a birthday cake or carrot cake online.

Seasonal Menu 148

Seasonal Menu Online Ordering Reservations Food Order 148

Open for Business

SEPTEMBER 2, 2024

It’s an all-important metric that influences everything from menu pricing to operational decisions and beyond. Is there a seasonal pattern? Measure the impact of changes: Did that new menu item boost your profits? Consider seasonal ingredients to take advantage of lower costs when certain items are plentiful.

Point of Sale 78

Point of Sale Seasonal Menu Customer Service Inventory 78

Open for Business

OCTOBER 15, 2024

Inventory control Understand how to keep track of your inventory, place orders efficiently, and minimize waste. Create weekly schedules that account for seasonal changes and special events. Menu management While chefs often lead when it comes to menu management , managers should grasp the core concepts that make it all tick.

Training 78

Training Management Management Loyalty Program 78

Modern Restaurant Management

MARCH 8, 2024

In this edition of MRM Research Roundup, we feature news about an influx of catering orders, the topic of tipping, the rise of kiosks and affordable Michelin restaurants. Of that increase, 30 percent came through Catering Online Ordering, which launched in Q3 2023. On average, catering orders ticket sizes in Q4 2023 were $160.

Catering 100

Catering 2024 2023 Guest Recovery 100

ChowNow

DECEMBER 3, 2021

The holiday season flies by fast, especially for those in the food and hospitality world! When you’re focusing all of your attention and energy on the welcome boost that this season brings, it’s difficult to carve out time for planning ahead, much less creating and sticking to New Year’s resolutions for your business.

Online Ordering 78

Online Ordering Seasonal Menu Email Marketing Food Order 78

7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. One other way you may need to manage inventory is with menu planning. Some restaurant managers work directly with the chef to plan menu item selection or daily specials. Operations This is the catch-all of all restaurant manager responsibilities.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

OCTOBER 19, 2022

Between holiday get-togethers, end-of-year corporate gatherings and dinners with loved ones from out of town, it’s essential for restaurant brands to pay attention to their online visibility to maximize the season ahead. Local search is powerful, with 93 percent of consumers using online searches to find a local business.

SEO 189

SEO Social Media Website Management Online Ordering 189

Restaurant Clicks

DECEMBER 14, 2021

Visitors attending music and sporting events at Barclays Center can spill over to the craft bars and hipster restaurants on Vanderbilt and Washington Avenue. If you don’t have reservations, you’ll end up at the bar, but their bartender crafts some of the finest drinks in the area with seasonal options like honeysuckle and spiced pear.

Online Ordering 109

Online Ordering Seasonal Menu Back of House Food Order 109