Modern Restaurant Management

JANUARY 16, 2020

What will inspire event themes and design in 2020? Wellness is a still a top trend in catered events for 2020. Photos courtesy of Cameron Mitchell Premier Events. Cocktails : Ingredients such as bee pollen, teas, hibiscus and matcha will be found mixed in creative drinks at the trendiest events. Cake Balloon Station.

Events 223

Events Catering 2020 Outdoor 223

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric.

2025 195

2025 Marketing Social Media Email Marketing 195

Social Hospitality

JUNE 22, 2020

If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . People love a celebration, and usually don’t need to be persuaded to make an event of it! You can use up to 10 images or videos in order to highlight both your restaurant and your dishes. .

Marketing 440

Marketing Social Media Advertising Influencer 440

7 Shifts

AUGUST 18, 2021

Take orders with care. When you're taking your customers' orders, make sure you're doing so with attention and care. List all daily specials and offers. Are your customers dining in honor of a special occasion? Engage with them online. Providing Accurate Online Information. Offer add-ons.

Customer Service 369

Customer Service Customer Experience Online Ordering Loyalty Program 369

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. While having a special menu for Restaurant Week is important, so is keeping your bottom line in check. Offer Easy Online Ordering.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. Some restaurant managers work directly with the chef to plan menu item selection or daily specials. Exploring affordable traditional marketing opportunities in your area, like event sponsorships or local ads, is also a good idea.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. 5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers.

Loyalty Program 184

Loyalty Program Social Media Email Marketing Online Ordering 184

Modern Restaurant Management

MARCH 5, 2021

A well-designed restaurant website will help bring guests from online into your restaurant’s front door. Ordering Online. The COVID-19 pandemic has more than doubled online food ordering and delivery. If ordering online is now a major part of your business, then you want this to stand out more.

Mobile Ordering 196

Mobile Ordering Online Ordering Social Media Food Order 196

Modern Restaurant Management

JULY 3, 2024

Crafting a Captivating Website Experience Your restaurant's website is the first point of contact for many potential customers, making it crucial to create a captivating online experience. With the majority of online searches now conducted on mobile devices, having a mobile-responsive website is non-negotiable.

SEO 195

SEO Website Management Online Ordering Mobile Ordering 195

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Beef Up Your Online Presence. For example, one local restaurant in my area runs a week-long Maine lobster event in the summer.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

7 Shifts

AUGUST 26, 2024

62% of consumers use the search engine to find restaurants, while 51% cite it as the best tool to get more information on a dining establishment, so you should maximize your online presence. There’s also the sitelink extension, which allows you to link directly to specific pages on your website, such as your online menu.

Seasonal Menu 195

Seasonal Menu Customer Service Website Management Online Ordering 195

7 Shifts

NOVEMBER 1, 2022

See how they're branding themselves online and across social media and what kind of promotions they're running throughout the week. Knowing they have a lunch special on Wednesdays is invaluable knowledge and can inform your decision-making. This is where special offers, newsletters, and SMS marketing can come in handy.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

OCTOBER 28, 2024

On the other hand, for lower-cost items like beer, you can bundle or offer happy hour specials to drive more volume and profit. You can introduce themed drinks or seasonal specials that keep your customers coming back for something new. Analyze your product mix Review the drinks and food items you sell the most and least.

Point of Sale 195

Point of Sale Merchandise Seasonal Menu Bar 195

Social Hospitality

JULY 5, 2019

Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Put an “Order now!” ” button that redirects people to your online ordering website, for example. Make sure to send interesting messages during upcoming events.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Restaurant Clicks

NOVEMBER 11, 2021

It’s a special present from the restaurant to see good happy hour deals available as long as I visit during their specified times. Whether you’re a Nashville local or a tourist in tow for a day or two, there’s a happy hour drink special waiting for you. Specializing in craft beer and excellent pub food, M.L. Butchertown Hall.

Specials 117

Specials Online Ordering Bar Food Order 117

Modern Restaurant Management

NOVEMBER 19, 2020

In fact, as digital platforms have become more prominent during the pandemic for ordering takeout and delivery, restaurants can use the time their customers spend on their smart phones to their advantage. The Customer Online Journey Needs to be at the Forefront.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

ChowNow

JANUARY 27, 2021

Online ordering has become extremely popular, so much so that digital sales will account for more than half of limited-service and quick-service sales by 2024. Profile a special dish. Feature a mouthwatering photo in your email, describe what makes the dish special, and tell your guests how to order it.

Email Marketing 148

Email Marketing Marketing Online Ordering Front of House 148

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your online ordering. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Increase online orders? One way to keep customers coming back? A great email newsletter.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

JANUARY 24, 2022

Whether it’s stringing colored lights at a backyard barbecue, lining a walkway with luminaries, or creating a relaxing, mood-setting playlist to set the tone, it’s those little touches that make guests feel special, welcomed, and cared for. Others have made it a lifestyle to order in and have meals delivered to wherever they are.

Technology 223

Technology Front of House Back of House Online Ordering 223

Modern Restaurant Management

SEPTEMBER 11, 2023

Automated Ordering AI-powered chatbots can handle customer orders, reducing the need for human intervention. Chatbots can accurately process orders, suggest menu items, handle special requests, and even provide personalized recommendations based on customer preferences.

Technology 215

Technology Seasonal Menu Online Ordering Customer Service 215

Modern Restaurant Management

AUGUST 7, 2024

Then, layer on seasonal promotions and specials that help boost sales during slower seasons." Collaborate with local businesses or events to cross-promote and reach new audiences." A balanced mix of online marketing and local marketing is ideal. "Make "Consistency is key.

Marketing 188

Marketing Email Marketing Social Media Coupons 188

Modern Restaurant Management

JANUARY 22, 2024

It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? A strong online brand isn’t just a nice-to-have—it’s a necessity.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. If you run a restaurant focusing on pastries and confections, you may want to partner with an event organizer that specializes in birthdays. People are looking up restaurants more and more online. Be More Active in the Community.

Marketing 227

Marketing Food Safety Social Media Small Business 227

Modern Restaurant Management

JULY 14, 2020

Thirty-six percent of American diners follow restaurants on social media, with 39 percent of them doing so to determine if they want to order food from their establishment. ” Update your Online Presence. ” Update your Online Presence. Engaging with Diners on Social Media During COVID-19.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. as they present the menu and take your customers' orders, then you're already practicing the art of upselling.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

JANUARY 3, 2024

Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for social media. For example, consider a post idea: “You can order your morning takeaway coffee in our cafe.”

2024 208

2024 Social Media Customer Experience Events 208

Modern Restaurant Management

JULY 27, 2022

The popularity of online ordering is motivating big fast-food chains to use rewards programs to hold onto new mobile app customers. With online orders comprising most of Chipotle’s business, the brand pushes loyalty by offering some items, like its quesadilla, through its digital channel only. Think creatively.

Loyalty Program 203

Loyalty Program Mobile Ordering Online Ordering Customer Experience 203

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. You can also offer a custom menu for these special occasions, like party-sized pizzas, party platters, and drink towers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

NOVEMBER 23, 2021

They can invite guests who always order a drink to a holiday cocktail making class with the executive chef, recommend a seasonal dessert based on a guest’s tastes, or build a deeper rapport by acknowledging a couple who always visits around a special holiday. For example, have a guest that always orders dessert when they dine in?

Loyalty Program 189

Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

Modern Restaurant Management

FEBRUARY 10, 2022

Online Menu Link. The first thing most customers want to find is your online menu. When adding your online menu, make sure that your “Order Now!” Example : “Check out our new online menu! Online Ordering Link. You can now order online for pickup or delivery using the link in our bio.”

Social Media 189

Social Media Online Ordering Seasonal Menu Email Marketing 189

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Online Ordering 189

Modern Restaurant Management

APRIL 20, 2021

Event Planning Is Back. With summer around the corner, and an imminent surge of demand for experiences and events in the months ahead, Tripleseat and SevenRooms partnered to survey 1,000 U.S. consumers to better understand their feelings about planning events in 2021.

2021 189

2021 Online Ordering Mobile Ordering Guest Recovery 189

Restaurant365

MARCH 13, 2020

In an unprecedented turn of events, the NBA and NHL have suspended the remainder of their seasons and MLB has suspended spring training and will almost certainly delay the start of the 2020 regular season. Throughout the country, trade show and conference organizers are assessing whether their events should be postponed or cancelled.

Mobile Ordering 167

Mobile Ordering Online Ordering Food Order Events 167

Modern Restaurant Management

AUGUST 13, 2020

By incorporating technology-driven solutions, like direct online ordering for delivery and pickup , operators can own and utilize guest data to not only gain access to key customer insights, but also engage with them in new, unique ways. And the benefits don’t stop there. Operators must also get creative with guest offerings.

Dietary Restrictions 197

Dietary Restrictions Online Ordering Customer Experience Dine-in 197