7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Delivery and takeout 60% of American consumers reported ordering delivery or takeout once a week.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

7 Shifts

NOVEMBER 5, 2019

This post will walk you through creating, optimizing, and managing your restaurant business profile not only for single-site restaurants, but also multi-location restaurants and franchises. It gives you a strong online presence when potential customers are searching for nearby restaurants. What is a Google My Business Account?

Website Management 253

Website Management Customer Service Customer Experience Online Ordering 253

7 Shifts

OCTOBER 17, 2019

In the modern marketing landscape, it’s difficult to stay in business without an online presence. While Instagram in particular has taken the food and restaurant communities by storm, it’s still important to have a website to serve as your restaurant’s official home on the internet. Not convinced?

Demo 240

Demo Website Management Online Ordering SEO 240

7 Shifts

MARCH 10, 2021

Invest in Technology Accounting and inventory management software are just a couple of the technologies that small business owners should invest in. The pandemic accelerated the rise of contactless solutions like mobile ordering and payment and self-ordering kiosks. Attend a National Small Business Week event.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

JULY 3, 2024

A well-crafted website serves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Stunning visuals play a significant role in enticing visitors to explore your website further.

SEO 195

SEO Website Management Online Ordering Mobile Ordering 195

Modern Restaurant Management

MARCH 20, 2020

If you’re like me, chances are you’ve probably ordered food online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025.

Online Ordering 216

Online Ordering Email Marketing Website Management Franchise 216

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric.

2025 195

2025 Marketing Social Media Email Marketing 195

7 Shifts

AUGUST 18, 2020

Traditional strategies for driving additional revenue in your restaurant such as new menus items, events, catering, or pop-ups have been displaced by changed consumer habits, regulatory guidelines, and dine-in restrictions. The restaurant industry has irreversibly changed due to the COVID-19 pandemic.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

Modern Restaurant Management

DECEMBER 10, 2020

Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Consumers are online now more than ever, and restaurants need to engage with them where they are. Ensure they are fast loading.

Marketing 225

Marketing Social Media SEO Website Management 225

7 Shifts

AUGUST 26, 2024

62% of consumers use the search engine to find restaurants, while 51% cite it as the best tool to get more information on a dining establishment, so you should maximize your online presence. The conversion rate measures the percentage of customers who see the ad and click through to the website.

Seasonal Menu 195

Seasonal Menu Customer Service Website Management Online Ordering 195

Modern Restaurant Management

AUGUST 7, 2024

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting Collaborate with local businesses or events to cross-promote and reach new audiences." A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 188

Marketing Email Marketing Social Media Coupons 188

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Use Local Links : Include links to other local sites and directories to help establish your online presence in your local community. What Is Local SEO? More on this in the next topic!

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. They should all work together to create a smooth customer journey, from their initial search on your website to when they sit down with their meal.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

FEBRUARY 4, 2020

” The space earned that moniker because staff used it to handle delivery orders from a multitude of online platforms. He also added a POS system and created a mobile-friendly website. He attracted others to help produce the event, got all of the necessary permits, and set out to raise $500,000.

Hospitality 230

Hospitality Online Ordering Mobile Ordering Customer Service 230

Social Hospitality

JULY 5, 2019

Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Put an “Order now!” ” button that redirects people to your online ordering website, for example. Make sure to send interesting messages during upcoming events.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Modern Restaurant Management

JUNE 4, 2021

Claiming their GMB account can help restaurateurs manage how their business appears in Google search results and improve website rankings on Google Maps and local search results. phone number, website URL, type of payments accepted, menu items, and photos of the establishment. Last year alone there were 6.9

SEO 231

SEO Website Management Online Ordering Mobile Ordering 231

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A direct digital online ordering platform can help boost efficiency in several ways. Go Digital.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Modern Restaurant Management

MARCH 11, 2022

Increased Emphasis on Online Ordering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process. If you are not reading this article on Modern Restaurant Management , please reconsider your reading choices and visit the original source.

2022 208

2022 Marketing Fast Casual Mobile Ordering 208

7 Shifts

AUGUST 15, 2022

We've also included a roundup of interview best practices you should be aware of before showing up to speak to the hiring manager. For instance, were you responsible for restaurant employee scheduling or managing a log book ? A hiring manager wants to know how you handle a very real, stressful part of the job. Table of Contents.

Customer Experience 397

Customer Experience Website Management Hiring Back of House 397

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

NOVEMBER 19, 2020

In fact, as digital platforms have become more prominent during the pandemic for ordering takeout and delivery, restaurants can use the time their customers spend on their smart phones to their advantage. The Customer Online Journey Needs to be at the Forefront.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Modern Restaurant Management

MAY 28, 2021

But, chances are you got into the restaurant business to manage or cook, not to market. It’s often worth it to hire a marketing manager who knows how to strategize and build your brand by: Planning campaigns and specific messaging. Spearheading promotional events. Optimizing your website and social media pages.

Social Media 218

Social Media Website Management Mobile Ordering Food Order 218

Modern Restaurant Management

JANUARY 22, 2024

How do you manage your restaurant in a modern and efficient way? It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Engage consumers using social media, storytelling, and events to create a deep emotional tie that extends beyond the plate.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

7 Shifts

OCTOBER 28, 2024

It just goes to show how important drink pricing and cost management are to maximizing profits. Bars that effectively manage their inventory and reduce waste tend to maintain higher margins. Plus, you can offer a digital or online menu that can make it easier to update prices and promotions as needed.

Point of Sale 195

Point of Sale Merchandise Seasonal Menu Bar 195

7 Shifts

NOVEMBER 19, 2019

As the demand for a higher minimum wage continues to grow on a state and a federal level, restaurant owners and managers are understandably paying more attention to their restaurant’s labor cost percentage. Instead, look more closely at how sales change on holidays or seasonal events (graduations, half-days at your local school, etc.).

Management 253

Management Management Employee Relations Restaurant Law 253

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. It can also be a great step to creating more accurate inventory management!

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

NOVEMBER 7, 2023

That’s because 41 percent of people prefer to order food online rather than in-store. If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? Facebook is also a good place to showcase events or exciting promotions.

Marketing 203

Marketing Social Media SEO Front of House 203

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. How do you create a good restaurant marketing strategy?

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now. Change management needs to be a top priority.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

AUGUST 19, 2020

Modern Restaurat Management (MRM) magazine is collaborating with the team at MarketScale on The Main Course , a podcast that aims to explore the intense and competitive modern restaurant industry. "We Barbara Castiglia , MODERATOR – Modern Restaurant Management. The Main Course. Space is limited, so click here to register.

Kitchen Safety 206

Kitchen Safety Loyalty Program Delivery Customer Service 206

Modern Restaurant Management

OCTOBER 19, 2022

Between holiday get-togethers, end-of-year corporate gatherings and dinners with loved ones from out of town, it’s essential for restaurant brands to pay attention to their online visibility to maximize the season ahead. When done right, SEO can build brand awareness, increase web traffic and drive overall online customer engagement.

SEO 189

SEO Social Media Website Management Online Ordering 189

Modern Restaurant Management

APRIL 29, 2021

While staffing has always topped the list of restaurant owner/manager pain points, it now seems to be at crisis proportions. Instead of belaboring the issue, Modern Restaurant Management (MRM) magazine went to the experts for some solutions. Customers can order and pay without speaking to a human and a runner delivers the food.

Fast Casual 221

Fast Casual Hiring Online Ordering Front of House 221

Modern Restaurant Management

JULY 14, 2020

Thirty-six percent of American diners follow restaurants on social media, with 39 percent of them doing so to determine if they want to order food from their establishment. ” Update your Online Presence. ” Update your Online Presence. Engaging with Diners on Social Media During COVID-19.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your online ordering. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Just prior to the pandemic, off-premises orders accounted for 60 percent of restaurant engagements, according to a National Restaurant Association report.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Increase online orders? Don't let your customers leave your website without offering value.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195