Modern Restaurant Management

JULY 3, 2024

The Pitfalls of SEO Deception While implementing effective website strategies is vital, restaurateurs must also be vigilant against the deceptive tactics employed by unscrupulous SEO providers. Search engine algorithms are complex and constantly evolving, making it impossible for any SEO professional to guarantee specific rankings.

SEO 195

SEO Website Management Online Ordering Mobile Ordering 195

Social Hospitality

MARCH 27, 2020

Many business events and conferences are now canceled. That said, many of these clients will search for deals and offers to re-book their event this fall. Personally reach out to everyone that canceled an event and present your special offer to them. Promote Future Meetings .

Hospitality 454

Hospitality Marketing Travel Hotels 454

Modern Restaurant Management

DECEMBER 10, 2020

Keeping websites up to date with fresh content and complete restaurant information including menus, hours of operation, and address can improve SEO (Search Engine Optimization). Focusing on local SEO. Local SEO is an effective digital marketing strategy that can increase the visibility of a restaurant in local search results.

Marketing 225

Marketing Social Media SEO Website Management 225

7 Shifts

OCTOBER 23, 2020

These social networks don't have the capabilities your restaurant needs to become an online business. Thus, the platform has excellent features for restaurants, like online ordering , e-commerce, events management, contactless dining, and catering capabilities. Connect your social media accounts. Customize the template.

Website Management 370

Website Management Online Ordering Hiring SEO 370

Modern Restaurant Management

JUNE 20, 2023

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? So, you can post some of these reviews on social media.

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. What social media platforms do they use? See how they're branding themselves online and across social media and what kind of promotions they're running throughout the week.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. As the Auguste Escoffier School of Culinary Arts puts it: "Food is not just sustenance, but a rich experience.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Use it to share updates, special events, or new menu items.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

NOVEMBER 15, 2023

SEO is more than just a trend; it's a way to get potential customers to your website. Run Social Media Ads Social media is a huge part of people's lives today, so it's an important place for any virtual restaurant to be present. Reach : Delivery apps list your restaurant to many potential customers.

Marketing 197

Marketing SEO Social Media Mobile Ordering 197

Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Communicate with Customers on Social Media. Meet your guests on social media.

Marketing 203

Marketing Email Marketing Social Media SEO 203

7 Shifts

JANUARY 7, 2021

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

AUGUST 18, 2024

They should also be outgoing and able to socialize with customers. Once your post is ready, you can share it directly with employees in the 7shifts app, as well as on social platforms. Bars are social, vibrant, and entertaining places so consider how your design will showcase this. Step 2: Track job candidates.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Partner with other businesses Local restaurants that partner with nearby businesses can leverage each other's customers, offering promotions or joint events that benefit both parties.

2025 195

2025 Marketing Social Media Email Marketing 195

7 Shifts

OCTOBER 9, 2019

Awareness Campaigns Awareness campaigns include social media ads such as Facebook and/or Instagram ads that reach out to a specific audience in a specific location (for example, people between 20 to 55 years old living within a 5km radius of your restaurant). The graph trend speaks for itself.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. If you run a burger joint near a college campus, you could create social media content and promotions tailored to students' preferences and budgets.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 7, 2023

If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time.

Marketing 203

Marketing Social Media SEO Front of House 203

Modern Restaurant Management

MAY 28, 2021

Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media. Spearheading promotional events. Optimizing your website and social media pages.

Social Media 218

Social Media Website Management Mobile Ordering Food Order 218

Modern Restaurant Management

SEPTEMBER 16, 2020

Blaze Bullock, SEO Strategist, Blaze Digital Marketing. If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

OCTOBER 17, 2019

Search engine optimization (SEO): People are searching for the best restaurants in your area on Google. Social media links - Include a call to action to encourage website visitors to follow your restaurant on social media. Blog - Share updates about the restaurant’s menu , staff, events, etc.

Demo 240

Demo Website Management Online Ordering SEO 240

Next Restaurants

AUGUST 7, 2020

When you’re trying to market your restaurant and your brand, the first things that likely come to mind are improving SEO , creating unique campaigns to draw attention, and perhaps even holding special events to draw customers into your space. You can also use social media as a research tool to help you learn more about your audience.

Marketing 177

Marketing Social Media SEO Customer Experience 177

Modern Restaurant Management

NOVEMBER 30, 2021

Make it Easy to RSVP for an Event. During the winter season, there are many opportunities for events. If you plan on throwing a holiday party or hosting another type of event at your restaurant or bar this holiday season, think about using a QR code on your flyers or table tents. Increase Your Social Media Following.

Social Media 203

Social Media Seasonal Menu SEO Online Ordering 203

Modern Restaurant Management

JUNE 18, 2020

Inspiring stories of unexpected successes are already beginning to emerge, and there have been many valuable lessons learned over the last few eventful months. Historically, times of great adversity have also been times of great opportunities. This spirit of positivity will be both an asset and a competitive edge in the days and weeks ahead.

Marketing 227

Marketing Social Media Email Marketing Innovation 227

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. Customers today strongly believe in the importance of social responsibility. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 10, 2021

Make Use of Local SEO and Content Marketing. If you’re trying to grow your customer base, you don’t need to go all-out with your SEO campaign. Instead, use local SEO to target people in your area who are more likely to drop by and try out your dishes. Chances are, it will be a five-figure number.

Marketing 226

Marketing SEO Front of House Website Management 226

Cheetah

JANUARY 27, 2022

As 2022 kicks off, operators that wish to stay competitive must upgrade their website and social media presence to keep up with the changing restaurant world. The time and skill set required to keep all your social media channels, website, POS and scheduling systems and other tech tools up to date and effective is becoming harder.

Social Media 78

Social Media 2022 Website Management Online Ordering 78

Modern Restaurant Management

JUNE 23, 2023

Perhaps you sponsor the little league team, partner with a community organization, or host special events. Social Media A good story, or a mouth-watering photo or video of a signature dish, makes audiences stop scrolling and take action. The key is to match the right storyline with the right media outlet.

Franchising 180

Franchising Franchise Marketing Social Media 180

Modern Restaurant Management

OCTOBER 31, 2019

They range the gamut from loyalty points ( Fivestarts ) to local events ( Restaurant Week ). If you are struggling with content for social media, running a contest can spur photographic masterpieces. Social Media Integration. Focus on SEO. Offer Online Promotions. Responsiveness and Mobility.

SEO 127

SEO Social Media Email Marketing Point of Sale 127

Next Restaurants

SEPTEMBER 4, 2024

Positive reviews act as social proof, encouraging new customers to try your restaurant. This content improves your SEO and positions your restaurant as an industry authority. Whether you’re offering a new dish, hosting an event, or providing a limited-time discount, you can post these updates directly to your GMB profile.

SEO 122

SEO Online Ordering Website Management Customer Experience 122

Restaurant Engine

OCTOBER 11, 2023

1: Regularly Share Reviews on Social Media One of the best ways to leverage reviews to boost your online following is to post them regularly on your social media accounts. Regularly sharing reviews on social media is a good practice, as your followers love to see social proof that your restaurant is worth visiting. #2:

Social Media 110

Social Media Email Marketing SEO Website Management 110

Next Restaurants

OCTOBER 31, 2019

Post Consistently on Your Restaurant’s Social Channels. There’s a good reason food accounts succeed on social media. Social media accounts for 23.6% Social media accounts for 23.6% Here’s how you can harness the power of social media to fill your restaurant’s tables. Focus on Local SEO.

Email Marketing 88

Email Marketing Marketing Social Media Loyalty Program 88

Next Restaurants

DECEMBER 2, 2020

Search Engine Optimization (SEO). If you need help getting started, this comprehensive local SEO guide is a great jumping off point. . Guests who come back again and again, raving about your restaurant, telling all of their friends and followers in-person and on social media. Enticing Guests to Return. What’s better?

SEO 143

SEO Fine Dining Back of House Point of Sale 143

Next Restaurants

MAY 8, 2024

Encourage Customers on Social Media Nowadays, social media is like a cheat key for restaurants, offering a dynamic platform to showcase your signature dishes, connect with customers, and ultimately drive foot traffic and sales. So, how can restaurants effectively engage with their audience on social media?

Loyalty Program 105

Loyalty Program Social Media Point of Sale Online Ordering 105

SpotOn

AUGUST 12, 2024

You’ll also find out how to integrate social media accounts into your business profile, upload the best images, respond to reviews and comments most effectively, and find relevant keywords. What is local SEO? With strong local SEO, your business profile will be matched with users exploring relevant searches.

SEO 98

SEO Social Media Website Management Customer Service 98

Lavu

DECEMBER 4, 2019

Music festivals, weddings, and corporate events are profitable opportunities for food truck operators. How Food Trucks Can Book More Events. You’re ready to book your food truck—now how do you find events? Social Media Engagement. Here are three ways to book new catering gigs for your food truck: 1.

Food Truck 78

Food Truck Catering Book Social Media 78

Restaurant Engine

FEBRUARY 22, 2023

Here are a few steps you can take: Maintain your social media presence by bringing in your social media feeds on your website. For example, if you’re having an event, create a landing page for it with details, images, videos, and a call to action. This gives frequent visitors something to come back for.

Website Management 110

Website Management Social Media SEO Email Marketing 110

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Beyond basic information, include detailed menus, daily specials, and an events calendar. Local SEO also benefits from: Regularly updating Google My Business listings.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Open for Business

APRIL 25, 2023

Earned media value is a critical metric for any restaurant owner looking to understand their total marketing ROI. Earned media—when your restaurant appears on local news or OpenTable puts you on a list of best restaurants—always gives an owner the warm fuzzies but it may be worth more in hard dollars than you realize. You deserve it.

Social Media 78

Social Media SEO Email Marketing Influencer 78