Social Hospitality

MARCH 27, 2020

Hilton Hotels had to furlough much of its staff and has set up a website for those employees to find work. Many business events and conferences are now canceled. That said, many of these clients will search for deals and offers to re-book their event this fall. Promote Future Meetings . Putting it All Together.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Restaurant365

MARCH 4, 2022

Don’t leave it to chance that search engines will automatically return your website when a search is conducted. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. By increasing your SEO.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

Modern Restaurant Management

DECEMBER 10, 2020

Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Focusing on local SEO.

Marketing 225

Marketing Social Media SEO Website Management 225

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. They should all work together to create a smooth customer journey, from their initial search on your website to when they sit down with their meal.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

OCTOBER 17, 2019

While Instagram in particular has taken the food and restaurant communities by storm, it’s still important to have a website to serve as your restaurant’s official home on the internet. Fortunately, website design platforms like WordPress, Squarespace, and Wix are lowering the barrier to entry to web design. Not convinced?

Demo 240

Demo Website Management Online Ordering SEO 240

7 Shifts

AUGUST 18, 2024

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. Google/Website marketing You have all the things that are required of you to make the bar look appealing.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. It can also be a great step to creating more accurate inventory management!

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

DECEMBER 10, 2021

You can then use these photos on your menu, Instagram and Facebook page, website, and other listing platforms that feature your restaurant. Make Use of Local SEO and Content Marketing. How much do you spend on creating your website and promoting it online? Let the pictures speak a thousand words. Create a Conversation Trigger.

Marketing 226

Marketing SEO Front of House Website Management 226

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

NOVEMBER 7, 2023

If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? Prioritize Building and Managing Your Website There’s a new trend where restaurants are opening locations without creating a website.

Marketing 203

Marketing Social Media SEO Front of House 203

Modern Restaurant Management

MAY 28, 2021

But, chances are you got into the restaurant business to manage or cook, not to market. It’s often worth it to hire a marketing manager who knows how to strategize and build your brand by: Planning campaigns and specific messaging. Spearheading promotional events. Optimizing your website and social media pages.

Social Media 218

Social Media Website Management Mobile Ordering Food Order 218

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. Offering event spaces can help your restaurant attract more customers and increase revenue, especially during off-seasons.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Make sure that your restaurant's name, address, phone number, and website are correct and consistent across all platforms. Go to the Google Business page and claim your restaurant.

2025 195

2025 Marketing Social Media Email Marketing 195

7 Shifts

AUGUST 26, 2024

However, SEO is no longer enough due to high competition in the food industry. The conversion rate measures the percentage of customers who see the ad and click through to the website. It also helps to optimize your Google Business profile, which drives 7x more views than your website.

Seasonal Menu 195

Seasonal Menu Customer Service Website Management Online Ordering 195

7 Shifts

OCTOBER 28, 2024

You can also integrate your restaurant's POS system with customer relationship management (CRM) software to better understand your customer base. Social media, SEO, and word-of-mouth are powerful tools for attracting new customers without spending a fortune. Encourage them to leave positive reviews on platforms like Google and Yelp.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Next Restaurants

SEPTEMBER 4, 2024

However, it’s not just about collecting reviews; it’s also about managing them. A well-maintained blog can drive organic traffic to your website by providing engaging content such as recipes, cooking tips, and behind-the-scenes stories. This content improves your SEO and positions your restaurant as an industry authority.

SEO 122

SEO Online Ordering Website Management Customer Experience 122

Restaurant Engine

FEBRUARY 22, 2023

Update your content regularly to encourage repeat website visits. According to experts, nearly 80% of people will visit a restaurant’s website before dining in or taking out food. This is one of the many reasons your website is the centerpiece of your marketing efforts. This also adds new content to your website every day.

Website Management 110

Website Management Social Media SEO Email Marketing 110

SpotOn

AUGUST 12, 2024

What is local SEO? Before discussing the best ways to optimize your business pages, let's first talk about using local SEO, or local search engine optimization , to boost your ranking on Google. With strong local SEO, your business profile will be matched with users exploring relevant searches.

SEO 98

SEO Social Media Website Management Customer Service 98

Restaurant Engine

OCTOBER 11, 2023

You can also direct people to your website to see more of your Google reviews. 4: Use Reviews in Your Website Content You already know that the more reviews you have, the better. Are they on your website? Consider adding a page to your restaurant website for the sole purpose of highlighting your reviews.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Tableo

JULY 13, 2023

A well-designed website can draw in new customers, highlight your food and ambiance, and offer essential details like the address and opening times. However, not all restaurant owners have the time or technical know-how to build and manage their own websites. A website developer can help with that.

Website Management 73

Website Management SEO Online Ordering Hiring 73

Cheetah

JANUARY 27, 2022

As 2022 kicks off, operators that wish to stay competitive must upgrade their website and social media presence to keep up with the changing restaurant world. The time and skill set required to keep all your social media channels, website, POS and scheduling systems and other tech tools up to date and effective is becoming harder.

Social Media 78

Social Media 2022 Website Management Online Ordering 78

Restaurant Clicks

NOVEMBER 5, 2017

Website blog posts and updates. Optimizing your website pages. Optimizing your website pages. Building links to your site from other reputable websites. Private dining, event & catering lead generation optimization. Private dining, event & catering lead generation optimization. Facebook Posts.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Lavu

NOVEMBER 27, 2019

Across the country, food truck operators are relying on the latest technology to streamline operations, manage wait times, inform customers, and so much more. Using a handheld device like an iPad to run credit cards, manage inventory, and place orders streamline operations and fit into the limited space of a food truck.

Food Truck 78

Food Truck Technology Food Mobile Ordering 78

Sling

JULY 4, 2021

Then, like the video you shot, display them on all your social media channels, on your website, and in your blog posts. Not sure how to get your website on page one? Contact a local SEO business or go the DIY route instead. 8) Invite Local Media To A Special Event. 9) Get Your Restaurant Online With A Custom Website.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Touch Bistro

JULY 15, 2021

Everything you need to know about social media, digital marketing, SEO, and more! Build a Website and Optimize it. By building an active and updated restaurant website , you can reach new customers who are searching for a delicious place to eat. Step 3: Create your site by choosing a website name, using a website builder (i.e.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Modern Restaurant Management

OCTOBER 9, 2024

To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips. Restaurants require different menus, operations, and technology to manage their catering business.

Catering 88

Catering Dietary Restrictions Seasonal Menu Tip Distribution 88

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59

The Restaurant Times

OCTOBER 5, 2021

Your Website Is Your Brochure. Do you have your website? Before you dive into this world, make sure you have a simple yet engaging website for your restaurant business. Your website is your business card. People visiting your website are potential customers. People visiting your website are potential customers.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Gourmet Marketing

SEPTEMBER 23, 2021

Keep track of your restaurant stats and create events around them. These statistics are a fantastic way to build up information that can be used in the future to help create events, highlight menu items, or even draw in more people on certain days. Highlight popular food items on the website.

Marketing 61

Marketing 2021 Social Media Website Management 61

Restaurant Clicks

JANUARY 3, 2019

Examples are: Increase our private event or catering lead generation by 20%. If you can see through analytics that spending $30 on a pay per click ad with Google Adwords generated a $2,000 catering event for your restaurant, how much would you continue to spend on that ad? Google searches (SEO) ? Is your website mobile friendly?

2019 61

2019 Marketing Email Marketing Social Media 61

Restaurant Clicks

OCTOBER 30, 2017

Make sure to claim or create your listing and your listing is complete and accurate, including: Contact information and website. Include all possible contact information including your address, telephone number, and website so that Google can provide as much information as possible. Business hours. What are citations?

SEO 62

SEO Website Management Sports Information 62

The Restaurant Times

NOVEMBER 17, 2022

pop-up restaurant at a bar, make a specific and branded menu just for the event. Just as you prepare for unexpected events by having a lawyer you can call, so should you plan for an event you are putting together months ahead of time. Additionally, having a multi-management location, vendor management, menu management and .

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Open for Business

JULY 7, 2023

Here are some ways you can consider offering hospitality in the ether: Make your website guest friendly When you design or update your website, it’s natural to focus on your own agenda. It’s good hospitality to make it as easy as possible for guests to find what they’re looking for when they visit your website.

Hospitality 78

Hospitality 2023 Front of House Social Media 78

Restaurant Engine

AUGUST 9, 2023

You’re a busy restaurant owner or manager, and while your business is growing, you’d like to really up the ante. Have employee events. Tip #4: Unleash Your Website Your website is your most powerful marketing feature. Offer special events or tastings. You can count on us to create a website that converts.

Compost 52

Compost Recycling Website Management Employee Relations 52

The Restaurant Times

FEBRUARY 7, 2021

These can range from food served, a specialty item, some events, or even a restaurant’s interior design. How To Manage Public Relations For Restaurants In The UAE. For example, TV and outdoor advertisements, Paid SEM/SEO, paid influencers; paid content in different influential news dailies and magazines is called paid media.

Social Media 52

Social Media Tip Distribution Influencer SEO 52