Open for Business

JANUARY 24, 2023

A busy owner’s guide to restaurant social media strategy Restaurant social media strategy refers to having a plan to connect with your guests where they spend their time: online. A strong social media presence has never been a more important marketing strategy, whether your restaurant is new or 110 years old.

Social Media 148

Social Media Front of House Download Marketing 148

7 Shifts

DECEMBER 8, 2020

Engage Your Team With Contests Grow your social following There is no underestimating the value of a solid email list or troop of social media followers for your restaurant’s bottom line. For your kitchen team, this could be a signature burger or sandwich special. For the front-of-house, a cocktail or coffee drink.

Front of House 370

Front of House Social Media Employee Relations Back of House 370

7 Shifts

AUGUST 12, 2020

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week. Share recipes or videos of ‘how it’s made.’

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

OCTOBER 10, 2019

Halloween Specials and Menu Ideas for Restaurants and Bars ????? New spooky food and drink specials Unique, Halloween-themed food and drink specials are one of the most common ways bars and restaurants can spookify their business. Here are a few ideas for Halloween restaurant specials to offer this holiday season.

Specials 231

Specials Bar Seasonal Menu Events 231

7 Shifts

OCTOBER 1, 2024

It starts when they search for a place to eat, often using social media and online reviews to make their decision. A warm greeting, attentive service, and a willingness to accommodate special requests can significantly enhance customer satisfaction. In fact, 32% of customers will read online reviews before choosing a restaurant.

Customer Experience 397

Customer Experience 2024 Customer Service Online Ordering 397

The Rail

MARCH 7, 2023

By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerful tool to help you attract new customers and build brand awareness.

Social Media 119

Social Media Customer Experience Small Business Influencer 119

7 Shifts

OCTOBER 14, 2021

Big parties, holiday specials, and private events are, too. Whether you're reminding everyone about a holiday special, or just sending some words or encouragement in a busy time, you can ensure you're being seen and heard. Events in the 7shifts calendar. The holiday season is upon us. Announcements.

Tip Distribution 370

Tip Distribution Hiring Communication Events 370

Culinary Cues

AUGUST 28, 2020

Engage in social media even more than before – post positive info daily. Social distancing is un-nerving in restaurant settings – how can you make it fun? Whether it’s menu, special events, feature nights, or catchy pricing packages – do something that keeps people guessing and returning to your social media posts for more news.

Social Media 441

Social Media Communication Loyalty Program Training 441

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. It's an active marketing tool.

Book 195

Book Marketing Email Marketing Social Media 195

Next Restaurants

MAY 14, 2024

By Eric Tress, Contributor Do you feel overwhelmed when juggling multiple social media pages for your restaurant? social networks in a month. This means you can reach millions of people through social media marketing, which is why it is an essential aspect of running a business. Build brand awareness? Drive sales?

Social Media 106

Social Media Website Management Customer Service Online Ordering 106

Next Restaurants

AUGUST 2, 2022

Of all the industries to have been touched by this cascade of events, however, few have been as deeply impacted as the restaurant industry. One particularly promising revenue stream is to rent out your restaurant for private events. However, the rental income is far from the only perk you can derive from hosting private events.

Events 141

Events Marketing Social Media Customer Service 141

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Special offers are one of the top restaurant marketing strategies that bring in a regular crowd.

2025 195

2025 Marketing Social Media Email Marketing 195

7 Shifts

JANUARY 31, 2023

This makes the day the perfect occasion for restaurants to offer special menus or wine pairings and to celebrate romance with their customers. Restaurants can make Valentine’s Day a profitable holiday by offering special menus and promotions that cater to couples celebrating a first date or an anniversary. Have a special for kids.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

Social Hospitality

MARCH 27, 2020

Offer them a special deal for a later time. Many business events and conferences are now canceled. That said, many of these clients will search for deals and offers to re-book their event this fall. Provide special rates, free upgrades, and other perks that help you clinch those reservations. Consider Your Employees.

Hospitality 454

Hospitality Marketing Travel Hotels 454

7 Shifts

AUGUST 18, 2024

They should also be outgoing and able to socialize with customers. Once your post is ready, you can share it directly with employees in the 7shifts app, as well as on social platforms. Bars are social, vibrant, and entertaining places so consider how your design will showcase this. Step 2: Track job candidates.

Bar 370

Bar License Email Marketing Customer Service 370

Culinary Cues

JULY 23, 2022

There are vivid memories of catering events from hell, lines of people waiting for their char-grilled hamburgers or racks of slow cooked BBQ ribs. Visions of time together as a team competing in a culinary event, testing our skills against the scoring panel and hundreds of other teams vying for recognition.

Employee Relations 384

Employee Relations Workshop Events Social Media 384

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. For example, you can take orders from your social media profiles, like Facebook and Instagram, using a form or direct message.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

7 Shifts

OCTOBER 22, 2021

If sales don't differ too much from the rest of the year, your restaurant might not need much extra consideration for staffing outside special events. Are there any events that have special staffing needs? Finally, before building a holiday schedule, your restaurant needs a plan for its restaurant events program.

Seasonal Menu 370

Seasonal Menu Hiring Reference Mobile Ordering 370

Modern Restaurant Management

JANUARY 16, 2020

What will inspire event themes and design in 2020? Wellness is a still a top trend in catered events for 2020. Photos courtesy of Cameron Mitchell Premier Events. Cocktails : Ingredients such as bee pollen, teas, hibiscus and matcha will be found mixed in creative drinks at the trendiest events. Cake Balloon Station.

Events 223

Events Catering 2020 Outdoor 223

Social Hospitality

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. Create Special Offers for Customers If it’s the peak of the season, you compete with all local restaurants and hotels. Organize Local Seasonal Events There is a tiny village called Banon in the French Provence.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

Modern Restaurant Management

JANUARY 26, 2022

Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. With delectable pre-selected courses, the meal can feel more upscale and thus create an event that feels more special and memorable. Host a Party or Event.

Social Media 225

Social Media Seasonal Menu Advertising Events 225

MadMobile

APRIL 20, 2023

Social media is today’s most influential networking tool. However, sometimes managing social media marketing can feel overwhelming and almost like a second job. That’s because social media platforms are advancing and growing every day. The cost: why is it important for restaurants to be on social media?

Social Media 98

Social Media Online Ordering Customer Experience Back of House 98

The Rail

APRIL 4, 2023

When it comes to video marketing for your restaurant on social media, there are a myriad of tips, tricks, topics, and trends that you can implement as soon as today in order to leverage your audience and turn it into a sea of loyal, cash-paying patrons. Create a video slideshow of all your seasonal dishes and special offers.

Social Media 105

Social Media Front of House Advertising 2022 105

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Create and/or cultivate your social media presence as well. Build Social Proof.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

Modern Restaurant Management

JANUARY 3, 2024

Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for social media. A social media presentation is crucial. This serves as a demo version of a guest’s visit.

2024 208

2024 Social Media Customer Experience Events 208

Restaurant Engine

DECEMBER 11, 2024

Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while.

Events 52

Events Specials Workshop Entertainment 52

7 Shifts

OCTOBER 23, 2020

These social networks don't have the capabilities your restaurant needs to become an online business. Thus, the platform has excellent features for restaurants, like online ordering , e-commerce, events management, contactless dining, and catering capabilities. Connect your social media accounts. Customize the template.

Website Management 370

Website Management Online Ordering Hiring SEO 370

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. What social media platforms do they use? See how they're branding themselves online and across social media and what kind of promotions they're running throughout the week.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Thiscan be done by offering discounts or special promotions to customers who have visited the restaurant multiple times during the event. This can help increase sales and attract new customers.

Loyalty Program 184

Loyalty Program Social Media Email Marketing Online Ordering 184

Social Hospitality

JULY 5, 2019

Leverage Social Media Marketing. Social media is your restaurant’s ultimate weapon. People spend a substantial amount of time on social media platforms every day. These are the most widely used social media platforms globally. Run digital ads on social media and search platforms.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Modern Restaurant Management

OCTOBER 12, 2022

As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Serve Special (Spooky) Food and Drinks. Half the fun of Halloween is dressing up in something special. Incentivize.

Advertising 196

Advertising Social Media Food Truck Seasonal Menu 196

7 Shifts

OCTOBER 9, 2019

Awareness Campaigns Awareness campaigns include social media ads such as Facebook and/or Instagram ads that reach out to a specific audience in a specific location (for example, people between 20 to 55 years old living within a 5km radius of your restaurant). The graph trend speaks for itself.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

NOVEMBER 19, 2021

Host Fun Events. Customers are eager to attend fun events, especially post-pandemic. Restaurants that offer special events for customers will generate buzz in the community and drive traffic. Social Media Contests. You probably understand the importance of having a social media presence.

Marketing 189

Marketing Social Media Loyalty Program Food Supply 189

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. Increase your social media presence There are about 4.95

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. While having a special menu for Restaurant Week is important, so is keeping your bottom line in check. Be In Charge of Your Own Marketing.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Modern Restaurant Management

SEPTEMBER 28, 2020

For more local restaurants, targeting communities through social media channels such as Facebook and Instagram can have a huge impact. Special Events: Your competitor’s website or social media may show special events they are promoting, such as happy hours and trivia nights.

Operations 221

Operations Website Management Social Media Customer Service 221