Open for Business

JANUARY 24, 2023

A busy owner’s guide to restaurant social media strategy Restaurant social media strategy refers to having a plan to connect with your guests where they spend their time: online. A strong social media presence has never been a more important marketing strategy, whether your restaurant is new or 110 years old.

Social Media 148

Social Media Front of House Download Marketing 148

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? These social networks don't have the capabilities your restaurant needs to become an online business. Restaurant website builders make your website easy to update and maintain.

Website Management 370

Website Management Online Ordering Hiring SEO 370

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

JUNE 23, 2020

You must establish a system for managing the orders that come in. You must establish a system for managing the orders that come in. It’s important to outline the fees on a map and mention these fees on social media as well as your website. The system must run smoothly with no hiccups along the way.

FOH 370

FOH Delivery Insurance Back of House 370

Next Restaurants

MAY 14, 2024

By Eric Tress, Contributor Do you feel overwhelmed when juggling multiple social media pages for your restaurant? social networks in a month. This means you can reach millions of people through social media marketing, which is why it is an essential aspect of running a business. Build brand awareness? Drive sales?

Social Media 106

Social Media Website Management Customer Service Online Ordering 106

Culinary Cues

AUGUST 28, 2020

Engage in social media even more than before – post positive info daily. When I see a restaurant with a lackluster website or a Facebook page of sporadic posts with lengthy gaps in activity then I sense that the business has lost its energy. Social distancing is un-nerving in restaurant settings – how can you make it fun?

Social Media 441

Social Media Communication Loyalty Program Training 441

7 Shifts

AUGUST 18, 2024

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. They should also be outgoing and able to socialize with customers. Step 2: Track job candidates.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

SEPTEMBER 9, 2024

Restaurant employee scheduling software can make this process easier, letting employees manage their shifts while allowing you to keep track of changes. These activities could be as simple as a monthly team dinner, a friendly cooking competition, or an outing to a local event. Their job is more important than mine," she says.

2024 335

2024 Social Media Insurance Leadership 335

7 Shifts

MARCH 10, 2021

Invest in Technology Accounting and inventory management software are just a couple of the technologies that small business owners should invest in. Other efficiency benefits include POS software that tracks staff time and inventory, saving time in daily operations preparing payroll, bookkeeping, and inventory management.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

DECEMBER 10, 2020

Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.

Marketing 225

Marketing Social Media SEO Website Management 225

Social Hospitality

MARCH 27, 2020

Hilton Hotels had to furlough much of its staff and has set up a website for those employees to find work. Many business events and conferences are now canceled. That said, many of these clients will search for deals and offers to re-book their event this fall. Promote Future Meetings . Putting it All Together.

Hospitality 454

Hospitality Marketing Travel Hotels 454

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Make sure that your restaurant's name, address, phone number, and website are correct and consistent across all platforms. Go to the Google Business page and claim your restaurant.

2025 195

2025 Marketing Social Media Email Marketing 195

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. For example, you can take orders from your social media profiles, like Facebook and Instagram, using a form or direct message.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

Social Hospitality

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. Organize Local Seasonal Events There is a tiny village called Banon in the French Provence. Local seasonal events have always been among the top sales tactics for the hospitality industry.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

Modern Restaurant Management

SEPTEMBER 28, 2020

What is the ongoing goal for all restaurant owners and managers? For more local restaurants, targeting communities through social media channels such as Facebook and Instagram can have a huge impact. Another important marketing tactic, which is a necessity in modern times, is having a website. Use Other Outside Resources.

Operations 221

Operations Website Management Social Media Customer Service 221

7 Shifts

NOVEMBER 5, 2019

This post will walk you through creating, optimizing, and managing your restaurant business profile not only for single-site restaurants, but also multi-location restaurants and franchises. It even provides a “critic reviews” section from third-party, high authority websites. What is a Google My Business Account?

Website Management 253

Website Management Customer Service Customer Experience Online Ordering 253

Social Hospitality

JULY 5, 2019

Leverage Social Media Marketing. Social media is your restaurant’s ultimate weapon. People spend a substantial amount of time on social media platforms every day. Customer Relationship Management (CRM) is one of the most important ways to get people to come back to your restaurant.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Bingage

DECEMBER 5, 2019

Well, social media is a quite familiar term for everyone! When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. and how to take photos that are customer-friendly and proper social media monitoring. Image Source.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Do they prefer takeout or dine-in?

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. It can also be a great step to creating more accurate inventory management!

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

AUGUST 7, 2024

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting " For cost-effective marketing, Chirone advises operators to leverage social media channels such as Yelp and local Google ads, utilize email and seek out local partnerships. "You

Marketing 188

Marketing Email Marketing Social Media Coupons 188

Modern Restaurant Management

MAY 28, 2021

Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media. But, chances are you got into the restaurant business to manage or cook, not to market. Managing SEO.

Social Media 218

Social Media Website Management Mobile Ordering Food Order 218

7 Shifts

AUGUST 26, 2019

After struggling with time and money lost to manual scheduling, they ditched spreadsheets to streamline their scheduling, communication, and performance tracking with 7shifts’ easy-to-use, intuitive labor management platform. Before using 7shifts, we would generate our schedules on a spreadsheet and transfer it over to a website.

Website Management 247

Website Management Social Media Communication Book 247

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. Manage expectations by creating a timeline for updates. Social Distancing” and “Flatten the Curve” are more than buzz words of 2020.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

AUGUST 18, 2020

Traditional strategies for driving additional revenue in your restaurant such as new menus items, events, catering, or pop-ups have been displaced by changed consumer habits, regulatory guidelines, and dine-in restrictions. The restaurant industry has irreversibly changed due to the COVID-19 pandemic.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. Customers today strongly believe in the importance of social responsibility. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

OCTOBER 17, 2019

While Instagram in particular has taken the food and restaurant communities by storm, it’s still important to have a website to serve as your restaurant’s official home on the internet. Fortunately, website design platforms like WordPress, Squarespace, and Wix are lowering the barrier to entry to web design. Not convinced?

Demo 240

Demo Website Management Online Ordering SEO 240

Modern Restaurant Management

NOVEMBER 7, 2023

Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time. Prioritize Building and Managing Your Website There’s a new trend where restaurants are opening locations without creating a website.

Marketing 203

Marketing Social Media SEO Front of House 203

Modern Restaurant Management

JULY 3, 2024

A well-crafted website serves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Stunning visuals play a significant role in enticing visitors to explore your website further.

SEO 195

SEO Website Management Online Ordering Mobile Ordering 195

Restaurant Engine

JUNE 2, 2022

? Harness the power of social media to drive business to your restaurant. ?. Social media is vital to the success of your restaurant. Did you know that according to one study by Social Media Today, 30% of millennial diners actively avoid restaurants with a weak Instagram presence?

Social Media 80

Social Media Website Management Coupons Customer Experience 80

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. You might also decide to create a custom landing page for visitors from social media.

Social Media 197

Social Media Advertising Events Customer Experience 197

Cheetah

JANUARY 27, 2022

As 2022 kicks off, operators that wish to stay competitive must upgrade their website and social media presence to keep up with the changing restaurant world. Many digital marketing agencies provide website design and maintenance, engaging social media content, and online interaction with patrons.

Social Media 78

Social Media 2022 Website Management Online Ordering 78

Modern Restaurant Management

JUNE 2, 2020

Consistently delivering safe dining experiences requires a total re-think of processes and service standards, then the skills and behaviours required of both managers and team members. Everywhere a potential customer is in contact with your brand- social media, the website, a phone call, the entrance.

Training 218

Training Kitchen Safety Food Safety Website Management 218

Modern Restaurant Management

JULY 26, 2024

If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? Decide in advance who the spokesperson will be, which media contacts will get your press release, etc.

Communication 185

Communication Food Safety Social Media Loyalty Program 185

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Given the unpredictable nature of circumstances today, you need to promote and market the event. Publicize Your Reopening.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215