7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. It can also be a great step to creating more accurate inventory management!

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

AUGUST 11, 2020

With people staying home to avoid the spread of COVID-19, the popularity of virtual events has taken off. Virtual events allow people to feel connected and to enjoy themselves, despite the fact that they can’t do so in a restaurant, bar, or other venues. Does your venue host live entertainment such as bands, DJs, or comedy?

Events 212

Events Food Supply Entertainment Equipment 212

Modern Restaurant Management

AUGUST 7, 2024

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting " For cost-effective marketing, Chirone advises operators to leverage social media channels such as Yelp and local Google ads, utilize email and seek out local partnerships. "You

Marketing 188

Marketing Email Marketing Social Media Coupons 188

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. For example, you can take orders from your social media profiles, like Facebook and Instagram, using a form or direct message.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

7 Shifts

SEPTEMBER 9, 2024

Restaurant employee scheduling software can make this process easier, letting employees manage their shifts while allowing you to keep track of changes. These activities could be as simple as a monthly team dinner, a friendly cooking competition, or an outing to a local event. Their job is more important than mine," she says.

2024 335

2024 Social Media Insurance Leadership 335

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. Customers today strongly believe in the importance of social responsibility. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 352

Management Management Operations Mobile Ordering 352

Bingage

DECEMBER 5, 2019

Well, social media is a quite familiar term for everyone! When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. and how to take photos that are customer-friendly and proper social media monitoring. Image Source.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

7 Shifts

AUGUST 18, 2024

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. They should also be outgoing and able to socialize with customers. Step 2: Track job candidates.

Bar 370

Bar License Email Marketing Customer Service 370

Social Hospitality

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. Organize Local Seasonal Events. Local cheese makers invite locals and tourists to this event, and the peaceful village becomes a top tourist destination over that period of time. Follow Social Media Trends.

Hospitality 309

Hospitality Marketing Social Media Hotels 309

Modern Restaurant Management

JULY 3, 2024

A well-crafted website serves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Stunning visuals play a significant role in enticing visitors to explore your website further.

SEO 195

SEO Website Management Online Ordering Mobile Ordering 195

7 Shifts

OCTOBER 9, 2020

This rise in digital interactions has made it critical for restaurants to have well-designed websites. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. In this ultimate restaurant website design guide for beginners, you’ll learn: How to prepare for a website makeover.

Design 397

Design Online Ordering Mobile Ordering Social Media 397

Modern Restaurant Management

JULY 26, 2024

If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? Decide in advance who the spokesperson will be, which media contacts will get your press release, etc.

Communication 185

Communication Food Safety Social Media Loyalty Program 185

Future Food

MARCH 24, 2020

Eating with your eyes – Food, Design and Social Media. Social media and the Internet, in general, drive our ability to offload our opinions on every element in our lives. How do you use social media to your advantage and what traps must you avoid, to remain successful and thriving?

Social Media 83

Social Media Design Food Customer Experience 83

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Do they prefer takeout or dine-in?

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

NOVEMBER 7, 2023

Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time. Prioritize Building and Managing Your Website There’s a new trend where restaurants are opening locations without creating a website.

Marketing 203

Marketing Social Media SEO Front of House 203

Modern Restaurant Management

AUGUST 31, 2023

Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.

Social Media 154

Social Media Email Marketing Influencer Events 154

Social Hospitality

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. Organize Local Seasonal Events There is a tiny village called Banon in the French Provence. Local seasonal events have always been among the top sales tactics for the hospitality industry.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. You can also integrate your restaurant's POS system with customer relationship management (CRM) software to better understand your customer base.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 10, 2020

Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.

Marketing 225

Marketing Social Media SEO Website Management 225

Social Hospitality

JULY 5, 2019

Leverage Social Media Marketing. Social media is your restaurant’s ultimate weapon. People spend a substantial amount of time on social media platforms every day. Customer Relationship Management (CRM) is one of the most important ways to get people to come back to your restaurant.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Lavu

MARCH 23, 2020

When it comes to managing a restaurant, it’s not always easy. With narrow margins, unpredictable crowds, and new trends such as delivery services, it is critical to provide customers a variety of dining opportunities, like hosting events. Since most people want food at their event, it really is a win-win situation.

Events 78

Events Social Media Customer Service Document 78

7 Shifts

AUGUST 18, 2020

Traditional strategies for driving additional revenue in your restaurant such as new menus items, events, catering, or pop-ups have been displaced by changed consumer habits, regulatory guidelines, and dine-in restrictions. The restaurant industry has irreversibly changed due to the COVID-19 pandemic.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

Modern Restaurant Management

JUNE 12, 2023

For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.

Social Media 167

Social Media Loyalty Program Communication Website Management 167

Modern Restaurant Management

JANUARY 22, 2024

How do you manage your restaurant in a modern and efficient way? Engage consumers using social media, storytelling, and events to create a deep emotional tie that extends beyond the plate. Make sure your website is mobile-friendly, provide online reservations, and think about building a user-friendly mobile app.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? These social networks don't have the capabilities your restaurant needs to become an online business. Restaurant website builders make your website easy to update and maintain.

Website Management 370

Website Management Online Ordering Hiring SEO 370

Restaurant Engine

OCTOBER 11, 2023

1: Regularly Share Reviews on Social Media One of the best ways to leverage reviews to boost your online following is to post them regularly on your social media accounts. You can also direct people to your website to see more of your Google reviews. Are they on your website?

Social Media 110

Social Media Email Marketing SEO Website Management 110

SpotOn

AUGUST 12, 2024

You’ll also find out how to integrate social media accounts into your business profile, upload the best images, respond to reviews and comments most effectively, and find relevant keywords. The first entries on a Google search results page are typically the websites most relevant to that specific search.

SEO 98

SEO Social Media Website Management Customer Service 98

Modern Restaurant Management

SEPTEMBER 28, 2020

What is the ongoing goal for all restaurant owners and managers? For more local restaurants, targeting communities through social media channels such as Facebook and Instagram can have a huge impact. Another important marketing tactic, which is a necessity in modern times, is having a website. Use Other Outside Resources.

Operations 221

Operations Website Management Social Media Customer Service 221

7 Shifts

JUNE 23, 2020

You must establish a system for managing the orders that come in. You must establish a system for managing the orders that come in. It’s important to outline the fees on a map and mention these fees on social media as well as your website. The system must run smoothly with no hiccups along the way.

FOH 370

FOH Delivery Insurance Back of House 370

Modern Restaurant Management

OCTOBER 19, 2022

To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. Generally speaking, the higher the rank, the more likely a consumer is to click on a website. Create unique content – Think blog posts, testimonials, engaging/fun social media posts.

SEO 189

SEO Social Media Website Management Online Ordering 189

Modern Restaurant Management

MAY 28, 2021

Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media. But, chances are you got into the restaurant business to manage or cook, not to market. Managing SEO.

Social Media 218

Social Media Website Management Mobile Ordering Food Order 218

Modern Restaurant Management

SEPTEMBER 21, 2023

When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. Verify your business to confirm that you are the owner or manager. More on this in the next topic!

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Next Restaurants

JULY 26, 2024

If you already have a Facebook page for your restaurant, you’re halfway there: Create a Facebook Business Manager Account : This tool allows you to manage all your Facebook marketing activities in one place. Add Your Facebook Page : Link your restaurant’s page to your Business Manager account.

Website Management 78

Website Management Social Media Customer Experience Events 78

7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Restaurants often use social media to target users. Don't let your customers leave your website without offering value. Recommended Resources: Free Restaurant Management Excel Templates.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195