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How to Find the Target Market for Your Restaurant

ChowNow

Key customer factors that influence dining preferences, from demographics to behavior. These are the people most likely to dine with you based on factors like their age, income, dining preferences, and lifestyle. Climate & Seasonality: Does the weather impact what people order or when they dine out?

Marketing 195
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Total New Customers refers to how many new customers your restaurant gains during a specific period because of your marketing efforts. For dining establishments that rely on in-person traffic, a simple way to track new customers is by asking them directly when they place an order or through digital receipts that prompt a brief survey.

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MRM Research Roundup: Mid-January 2021 Edition

Modern Restaurant Management

This edition of MRM Research Roundup features restaurant industry year-end totals, how restaurant labor is evolving, fast-food brand intimacy and top cities for locavores. 37 percent of restaurants report outdoor dining as their biggest revenue driver during COVID-19. Top Fast-Food Brand Intimacy. An Unpopular Year.

2021 423
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Restaurant Staff Training 101

7 Shifts

Fine dining establishments may require staff to have in-depth knowledge of each dish, including wine pairings and ingredient sourcing, while a fast-casual restaurant may focus on quick service and consistent food prep. Let’s say you run a fast-casual restaurant.

Training 195
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Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

Fast-casual spots usually dont have that luxury, so pricing needs to be tighter and more dialled in. Yes, competitor pricing can give you a ballpark idea of what customers in your area expect to paybut it shouldnt be your only reference point. Competitive pricing is helpful as a reference , not a roadmap.

Pricing 195
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

“In 2025, restaurants are walking the fine line between automation and hospitality,” said Ming-Tai Huh, Head of Food & Beverage at Square. The data shows a remarkable 61 percent of singles are willing to dine out for a first date on February 14th, while 51 percent of all diners are considering double dates.

Marketing 221
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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

Limited-service restaurants (those in quick service and fast casual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home. Fine dining and upscale casual were the worst performing segments during March based on same-store sales growth.

2020 491