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Despite contending with rising operational costs, especially in food and labor, franchisees and multi-unit operators experienced growth in guest traffic and profit margins. This recovery was largely supported by strong takeout and delivery sales, which played a crucial role in sustaining revenue streams.
Loyaltyprograms also matter: 65 percent of drive-thru users and over 60 percent of takeout and delivery users say membership affects where they order. Within QSRs, fast-casual restaurants led the way, growing transactions by 2 percent in March.
On the surface, the numbers suggest a robust recovery. But unfortunately, there’s a good reason for that… and it doesn’t involve guests suddenly getting much stronger urges to visit more restaurants. Additionally, the underlying strength of the industrys recovery. Comp Sales -2.5%
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty. See details here.
Fast food, fastcasual and sit-down restaurant apps have seen the biggest jump since last April. Orders from fast food apps increased 38 percent, fastcasual apps increased 71 percent, and sit down restaurants increased 88 percent. 86 percent have ordered directlyfrom a restaurant app in the last six months.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features COVID-19 crisis statistics and surveys about third-party delivery, guest expectations, QSR reliance and more. “The industry’s successful recovery will depend on a customer’s feeling of well-being,” noted Oakes.
This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. “This program is a way to empower and equip restaurant employees with tools and resources to help them succeed and achieve their goals. To be able to offer these types of resources means a lot.
Features of the new restaurant design were determined following a thorough brand study on drive-thru operations and Guest habits, and include a double drive-thru lane, parking stalls for curbside pickup, a walk-up window, and patio seating. ” Franchise opportunities remain in areas across the U.S.,
In this edition of MRM News Bites, we feature robots in fast food, virtual education and chef-inspired, plant-based ice cream. They are offering $0 delivery fees** from all merchant partners in DoorDash’s program to support Black-owned businesses on DoorDash and Caviar through the end of 2020. ” Resetting America.
In this edition of MRM News Bites, we feature the Takeout For Good Effort on June 2 and a host of products designed to help restaurants keep guests and staff safer as they reopen. Altering seating arrangements to improve spacing between guests. Takeout For Good. Redesigning workflows to ensure safe distancing between employees.
To prepare for a stronger economy, Expert Market suggests implementing targeted solutions like streamlined financial management software for owners and utilizing loyaltyprograms and adaptive measures to retain customers. ” That report finds that, through the first half of 2024, fast-casual restaurants saw visit growth of 3.2
An inaugural loyaltyprogram (September). “Salata is on an upward trajectory to become “the” premiere national fast-casual salad restaurant,” said Wheeler. Program, which has impacted more than 65 million students in 35 years. Local Subway® Day Program Celebrates Nearly a Decade.
Intriguingly, it appears fastcasual restaurants have started taking back the customers they lost to quick serve restaurants since the pandemic, with consumers visiting fastcasual restaurants more often, up to 24 percent from 21 percent in May. Loyaltyprograms yield repeat business. FastCasual.
Data findings in the series have offered insight into customer expectations to support restaurant brands as they navigate through the health crisis and continue to move forward through the recovery. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers. .
Additionally, the results indicate that the negative effect of COVID-19 was smaller for fast-food restaurants compared to full-service establishments. ” The Long Road to Recovery. Asia Center for Tourism and Hospitality Research, the road to recovery could still be a long one. percent demand decline. Shopping malls.
“While this 2020 required us to pivot, we’ve been able to stay focused on maintaining our position as the fastest growing fastcasual brand,” said Swenson, who joined Dave’s Hot Chicken at the tail-end of 2019. ” Naf Naf Expands in Dallas Area. . ” Fogo de Chão Inks New Deals. .
In this edition of MRM News Bites, we feature links for PPP Forgiveness, new Yelp features and more products and services for restaurant recovery. Through a QR code, guests can easily scan the code and join the waitlist through Yelp. Pre-COVID, companies provided food to employees and guests for meetings, events, or as a perk.
This edition of MRM Research Roundup features the latest news on restaurant recovery, delivery trends, top ice cream toppings and the ideal "delivery doughnut." The key to the industry's recovery will be the strength of each daypart. " Top Recovery Trends. " Remarkable Resiliency. foodservice industry.
restaurant recovery is underway, but it will take time for it to return to pre-pandemic levels fully,” said David Portalatin, NPD food industry advisor and author of Eating Patterns in America. The restaurant industry has made progress restaffing, but job recovery for the industry is lagging the overall economy. “The U.S.
The US Foods Ghost Kitchen program also recently expanded its concept offerings from six to 12. "Together we look forward to empowering North American restaurateurs to deliver superior guest experiences and make them wildly successful." Step Up to The Table. Tractor Adds Pouring Partners.
Student volunteers support in a variety of hands-on roles that range from assisting chefs with the preparation of their dishes, to facilitating guest registration. SOBEWFF® also provides our students, many of whom come from low-income families, financial relief and motivation toward a timely graduation through its scholarship program.
In this edition of MRM Research Roundup, we feature news of the expected pent-up demand from guests, the Great Restaurant Restart and delivery trends. Additional key findings from the survey include: Over a third (38 percent) of respondents plan to have between 1-20 guests, with 32 percent planning to have under 50.
“Over the past 40 years, TSFR has developed a strong reputation as a leader in the restaurant industry and fostered a talented and engaged team that delights our guests,” said Mark Schostak, Executive Chairman at TSFR. The Awards are one of these programs.” ” said Dawn Padmore, VP of Awards.
This pilot is putting us on that path – and we couldn’t be more pleased to continue our work with Miso Robotics and pave the way for greater adoption of cutting-edge technology in the fast-food industry.” “Our mission is to help restaurants survive this pandemic and thrive beyond it. Chowly Teams with Grubhub.
This edition of MRM Research Roundup features the impact of cold weather on restaurant viability, why franchises need to be nimbler and the pandemic's effect on guest expectations. This is encouraging for restaurants, especially as only about 8 percent of respondents said that guests will be very unwilling. Restaurant Adaptation.
When they do go out, consumers prefer local restaurants over national chains; QSR more than fastcasual or casual dining; and coffee shops/casual eateries are preferred over "breakfast only" spots. Chick-fil-A holds onto its fast food crown; Subway stumbles. percent to a score of 77.6
“This is something we were expecting given the underlying relentless erosion of guest counts and the fact that the industry was headed towards tougher previous year sales comparisons as we went into the second half of 2019,” said Victor Fernandez, vice president of insights and knowledge for TDn2K. percent during the same period.
While one great deal or special may drive restaurant revenue, the reality is most restaurants need a mix of specials, discounts and loyalty rewards to offer a little something for everybody. in fastcasual restaurants in Q3 compared to Q2. Restaurant reward programs are well worth the effort. Restaurant sales data trends.
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