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Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part One

Modern Restaurant Management

" As we mark the fifth anniversary, MRM magazine surveyed restaurant insiders about the pandemic’s lasting impact on their businesses and the industry. Loyalty is a huge factor now as guests desire rewards and perks for sticking with a favorite small business, and repeat customers are keeping many restaurants going.

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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? Put your focus on first-party data.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes.

2024 539
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86 Your Brand Issues: How to Build Cohesive, Memorable Brands that Resonate with Guests

Modern Restaurant Management

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer.

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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Fast-casual visits overall were down 3.8 In December, QSR restaurants overall saw visits decline 2.9 percent in December and 11.3

Marketing 221
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2023 Outlook: Trends and Challenges Restaurants Will See, Part One

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked experts for their thoughts on trends and challenges that will affect the restaurant industry in 2023. As mentioned before, this expands the need for loyalty programs, and also demands an agile technology stack that can go where customers are, as well as bring customers in.

2023 419
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

2020 493