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Loyalty is a huge factor now as guests desire rewards and perks for sticking with a favorite small business, and repeat customers are keeping many restaurants going. If restaurant operators are not attuned to this, they will find it very difficult to exist in the very near future. Customer habits have also shifted after the pandemic.
In the restaurant industry, advances in payment processing and payment technology are driving significant changes, influencing everything from customer experience and operational efficiency to revenue generation and security. According to Statista , the global online food delivery market size was valued at $151.5
Smart QSR and fastcasual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyaltyprograms. So, what can marketers of fastcasuals do to bring people back to their brick-and-mortar locations? Put your focus on first-party data.
While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyaltyprograms. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.
The 5 Must-Have Restaurant Customer Retention Strategies for 2025 These are the absolute must-have retention strategies every restaurant operator should use if they want to grow their customer base this year. People love the feeling of being rewarded for their dedication, and a good program ensures they feel appreciated every time they visit.
While restaurants that successfully pivot to address this demand for value may grow or maintain their sales, these brands could find themselves making other cost-saving operational changes, like reducing portion sizes, to account for this trend. In this competitive environment, it’s clear that we must innovate to stay ahead.
The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. Whether youre an independent operator or part of a small chain, visibility is everything. A casual brunch spot in a college town will attract a different crowd than a high-end steakhouse in a business district.
For fast-casual or QSR brands, digital tableside ordering is equally beneficial. One example of a restaurant chain leveraging similar tableside technology is the growing chef-driven Mexican fast-casual concept, Tocaya. Integrating loyaltyprogram or CRM so guests are incentivized to seek out and use these channels.
Independent restaurants are at a pivotal moment, as the industry confronts multiple challenges including inflation, cost volatility, and extreme weather and adapts to an increasingly complex operating environment, according to the findings of the The James Beard Foundation® (JBF) 2025 Independent Restaurant Industry Report.
Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyaltyprogram sign-ups. For example, restaurants that encourage user-generated content (like customers posting their meals) leverage social proof while building brand loyalty without any direct ad spend.
In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fastcasual restaurants to adapt quickly to changing conditions. Former competitors are now part of the same umbrella company. Appeal to Mobile Gamers. Final Thoughts.
As a result, quick-service and fast-casual restaurants are increasingly harnessing big data and automation to give their customers what they want before an order comes out of their mouth – or their brand’s app. But what if you aren’t the fast-food giants of the world? Hold the pickles but double-up on mayo.
What can operators do to address this problem? Investing in employee education can yield substantial returns for QSR owners and operators. Consider a large Mexican fast-casual chain that implemented a tuition coverage program for employees pursuing degrees in fields like agriculture, culinary arts, and hospitality.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes.
Offering discounts to incentivize customers to enroll and engage with loyaltyprograms has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Exclusivity can apply to more than just menu items.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. percent in November.
Fastcasual restaurants are popping up faster than you can say "build your own grain bowl." " They're somewhere between a full-service casual dining restaurant and a quick-service restaurant or fast food chain. Looking for tips on starting your fastcasual restaurant?
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
According to Upserve’s 2020 State of the Restaurant Industry Report, the industry will collectively lose $240 billion, with casual dining sales volume down by 60 percent and fastcasual down 50 percent. Digital Transformation-Fueled Operational Execution. Meeting or Exceeding Customers’ Needs.
Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now. Now brands are trying to balance speed to market and operational readiness. Many brands went full speed ahead without taking operations and associate investments into consideration.
This will enable brands to better manage off-premises orders and balance their hybrid operating models. Operations will continue to be simplified despite digital experiences expansion. End-to-end payment processing removes complexity and PCI compliance demands for operators.
But two non-negotiables have remained strong for diners: convenience and loyalty. Loyalty Reigns Supreme Although consumers may be more selective on where and when they dine out, they still want to frequent their favorite restaurants and access any deals possible. They also want convenience and frictionless digital experiences.
In addition to the emergence of indoor dining, it explores rising competition between fast food and fastcasual restaurant brands with COVID restrictions loosening. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers. . Fast food reigns supreme.
Recognizing this shift, Freshii , a fast-casual franchise with hundreds of locations globally, created a corporate partnership that enables companies to offer meal kits and market baskets at a discount to their employees. and grocery boxes delivered directly to home offices.
Restaurant operators once again find themselves refocusing priorities and altering their plans for 2022. While sales are trending higher, the National Restaurant Association reports three in four operators say recruitment and retention is their toughest challenge. Rely on Technology to Increase Operational Efficiency.
The old nursery rhyme, “Jack be nimble, Jack be quick” could sum up the actions of successful restaurant operators in 2020. Staying nimble will allow operators to respond with value-oriented menus to meet their customers where they are. 85 percent of millennials and Gen Zers have, too. In other words, you have to be quick.
With increasing restrictions on public movement and offline retail operations, the growing demand for online shopping amid the COVID-19 pandemic is propelling global mobile wallet industry growth. They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions.
In terms of trends, it is clear that in 2023 technology will continue to shape and enhance the restaurant industry and we will see operators adopting new technologies to create an even more seamless and frictionless experience for guests, while still maintaining unique and engaging dining experiences. For part one, click here.
A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.
We were entering the saturated fast-casual burger space and knew we needed to make an impact. It also involves logistics, such as determining budget and resource constraints and creating a systems foundation that ensures operational consistency. One example is Harriet’s Hamburgers in Charlotte, NC, top photo.
Although the land, labor, and creativity of farm-to-table sourcing is so exciting and delicious, considerable operational disruption, scheduling, and menu management is still required to make it all a profitable business model. If you think Uber Eats and Grubhub have already had a big impact on the way restaurants operate, just wait.
By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. If so, you’re not alone. from 2023 to 2030.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. Fine dining and upscale casual were the worst performing segments during March based on same-store sales growth. March Sales Decline. percent in March.
In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Consumers Love Loyal Eighty-five percent of consumers are joining loyaltyprograms, and restaurant merchants know they need to capitalize. According to the 21st Annual U.S.
With increasing restrictions on public movement and offline retail operations, the growing demand for online shopping amid the COVID-19 pandemic is propelling global mobile wallet industry growth. They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions.
Some restaurants were slow to adopt contactless payment methods, efficient booking systems, and other tech solutions, which resulted in missed opportunities to enhance guest experiences and operational efficiency. Co-founder, Carbonate Looking back at 2023, I witnessed a significant shift in how restaurants approach loyaltyprograms.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. The artistry of chefs and the creativity of restaurateurs will continue to be at the forefront, while these tools become operational enhancers.
Loyaltyprograms offer a rare win-win for restaurant operators and guests alike. Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market. Like most facets of the industry, restaurant loyalty is easier said than done.
Take the casual-dining chain, TGI Fridays, for example. The best thing to do is find online ordering software that is easy to set up, fast to get started with and doesn’t cost a lot of money. Updated restaurant technology is the key to being a modern, successful establishment.
We appreciate how our team shows up every day with positive attitudes, ready for new challenges and open to all of the operational changes thrown their way. Operators that were already embracing an omni-channel approach have accelerated those efforts as a result of this evolving consumer behavior.
" The coveted “Operator of the Year” award went to Kevin and Beth Ellis (multi-units in North and South Carolina) and Lane and Lori West (single unit in Southern Pines, North Carolina). Comeback Operator of the Year : Scott Teverbaugh, Fishers, IN. Highest Average Ticket Price : Michelle Constantino, Naperville, IL.
This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. “This program is a way to empower and equip restaurant employees with tools and resources to help them succeed and achieve their goals. To be able to offer these types of resources means a lot.
Flynn now owns and operates a combined total of 2,355 quick-service, fastcasual and casual dining restaurants, generating $3.5 “They bring with them a wonderful team of dedicated operators and support personnel, who we welcome whole-heartedly into the Flynn family. From now through May, KFC U.S.
It’s January, which means restaurant operators and managers have been juggling busy holiday crowds for breakfast, lunch and dinner while also planning the employee party that typically occurs this month. With that in mind, here are seven do’s and don’ts for restaurant operators to show how much they value their team.
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