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In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fastcasual restaurants to adapt quickly to changing conditions. Former competitors are now part of the same umbrella company. Brands are also dipping their toes into the metaverse.
The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. Whether its a loyaltyprogram, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
Expand Customer Loyalty : This year, many restaurants didn’t necessarily see a drop in topline sales, but instead suffered drops in visit frequency. In 2023, companies should lean into growing brand loyalty and engaging more deeply with existing customers even more as they look to offset drops in visit frequency in the category.
Fast food, fastcasual and sit-down restaurant apps have seen the biggest jump since last April. Orders from fast food apps increased 38 percent, fastcasual apps increased 71 percent, and sit down restaurants increased 88 percent. 86 percent have ordered directlyfrom a restaurant app in the last six months.
This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. “This program is a way to empower and equip restaurant employees with tools and resources to help them succeed and achieve their goals. To be able to offer these types of resources means a lot.
In the short term, it’s QSR that will experience labor improvement, then fast-casual. We’re going to see companies come to market with the ability to tap into their security systems and use facial recognition and audio, enabling them to: Identify customers and attach them to loyaltyprograms. Reduce theft.
In 2024, brands will continue to overcome the challenge of accessing and aggregating this valuable owned data to cultivate this level of hospitality and long-term brand loyalty. Stored value will also emerge as a critical element in loyaltyprograms, offering added flexibility and customer benefits. – Joe Hand Jr.,
The Ellises also won three other awards including the Top Quarters for Kids fundraiser, Clean Juice’s charitable program helping underprivileged children get access and education about organic eating. IHOP® unveiled the latest plans to launch a pilot of its new fast-casual concept, flip’d by IHOP (flip’d).
In addition, On The Border will launch a new Rewards program and an app that allows guests to track points for every visit. Despite the lagging global pandemic, the organic fast-casual brand is surging forward with record-breaking sales, franchise development growth, and new guest acquisition and satisfaction.
The fast-casual brand continues to grow amid the pandemic and is on track to open more than 30 restaurants this year. Together, they are launching the Pathways to Black Franchise Ownership program, an innovative personal development training initiative that equips potential business owners to operate high-performing businesses.
Through this program, Dunkin’ franchisees have the opportunity to offer their restaurant employees an affordable, flexible and supportive pathway to an associate or bachelor’s degree from SNHU. Taffer’s Tavern has its eyes set on bringing its bar fare andbeverage program to D.C. ” Showing Support.
Quick-service restaurants Quick-service restaurants (QSR) , also known as fast-food restaurants, offer quick, convenient dining options. Competition is fierce in the fast-food industry, with major chains dominating the market, such as McDonald’s, Burger King, and Taco Bell. They have limited items that are easy to prepare.
“The wing category has traditionally been all about the sports fan but we believe it is so much more than that and are confident our new look and feel will speak to a broader audience – propelling us to even greater heights as a result.” ” Ike's Loves Bangin' Buns. Bad Ass Coffee Continues Growth Plan. .
Marketers who already had a text messaging programs in place discovered that consumers actually opened their texts and messages got through (In fact, 97 percent of the time!). We believe the trends in restaurants will be a return to growth in the fastcasual space, with a slower growth pattern to higher end and resort style dining.
In this edition of MRM News Bites, we feature robots in fast food, virtual education and chef-inspired, plant-based ice cream. They are offering $0 delivery fees** from all merchant partners in DoorDash’s program to support Black-owned businesses on DoorDash and Caviar through the end of 2020. ” Resetting America.
Their enthusiasm for our brand coupled with their deep experience developing successful polished casual and fast-casual restaurant brands in Alberta make them the perfect partners to bring CPK into Canada for the first time. ce launched its franchise program to expand the concept across the nation. Real Famous BBQ Debuts.
As workplaces, sports and entertainment venues, schools, colleges and universities, and other places of business begin to resume operations, Aramark developed customized plans to create safe and hygienic dining experiences for everyone the company serves. Aramark Creates Safety Plans. ” Par Tech Teams with Revolution. .”
In addition to virtual kitchens meeting lower labor costs, they also offer a fast-track to opening, with a location able to begin serving in just one month. We are offering a groundbreaking conversion opportunity with our new Fazoli’s 2020 Franchise Incentive Program. ” Ice is Doing Nice. Pieology in China.
In addition, Taco John’s is rolling out a systemwide remodel program to match its updated branding, driving its popularity among young consumers. The drive-thru feature is a first for the fastcasual brand, which has previously focused on eat-in cafés and kiosks.
The best performing segments during November were those whose sales are the most negatively affected by Thanksgiving: fastcasual, upscale casual and casual dining. Expect for casual dining, upscale casual and fine dining to have abysmal sales and traffic growth numbers. First, at 2.1 times and 2.8
An inaugural loyaltyprogram (September). “Salata is on an upward trajectory to become “the” premiere national fast-casual salad restaurant,” said Wheeler. Program, which has impacted more than 65 million students in 35 years. Local Subway® Day Program Celebrates Nearly a Decade.
Since its inception in mid-March, more than 500 restaurants around the world have joined the program and are reporting sales ranging from several thousand dollars to up to $60,000. "The program is inventive and very attractive to our guests."
Innovations in efficiency, on the other hand, can lead to long-lasting success, as in the case of the McDonald’s brothers’ systematization of fast food orders. As CEO John Weber noted in FastCasual , “Technology adoption will continue [to be] a major factor in satisfying customer expectations and increasing productivities.
“They’ve had to basically adapt and change their entire business model,” says Yang Yang, an associate professor in the School of Sport, Tourism and Hospitality Management (STHM) at Temple University. If there is a specific type of business that could benefit during the remainder of 2020, it could be the fast food industry.
Fast-food restaurants also took a hit, down 1.5 According to a report from Sift: 62 percent are concerned that their interactions with QSRs will lead to some type of fraud, whether it’s stolen payment information, account takeover, hijacked loyalty rewards points, or fake reviews. points), food trucks (up 3.5
In today’s competitive market of fastcasual chicken concepts, our brand has continued to differentiate itself with our made-from-scratch food and our hospitable atmosphere that guests are excited to return to,” said Scott Deviney, CEO of Chicken Salad Chick. " Jack in the Box Relaunches Franchise Program.
“While this 2020 required us to pivot, we’ve been able to stay focused on maintaining our position as the fastest growing fastcasual brand,” said Swenson, who joined Dave’s Hot Chicken at the tail-end of 2019. ” Naf Naf Expands in Dallas Area. . ” Fogo de Chão Inks New Deals. .
The brand recently launched its philanthropic arm – aptly named the Game On Foundation – to support youth sports facilities in the communities it serves. “The future of sports, business, art, medicine – you name it – is in the children around us, making it essential to invest in their success.”
. “Hospitality operators should be prepared to meet this demand — both from an operational and technological standpoint — to keep guests safe and provide the types of hospitality experiences that will foster long-term loyalty with customers. Based on data collected from 6,000 fast food restaurants in the U.S.,
The James Beard Foundation’s programs exist to serve and bolster people at different points in their careers. The Awards are one of these programs.” To access the Leading a Fair Kitchen, free, online leadership training program, chefs and operators can visit FairKitchens.com for step-by-step instructions.
Nearly half (47 percent) of diners say they engage with loyaltyprograms at least once a week, up significantly from just 34 percent in 2023. To improve retention, operators are focused on technology that delivers structured onboarding programs, leadership development, and real-time feedback tools.
For example, we may see other categories beyond fastcasual, quick serve and family dining begin to emerge, such as our company building a new category of “Craft Casual.” With the launch of Yelp’s LIVES program nationwide, health and hygiene inspection scores are now at diners’ fingertips.
The organization is run by Veterans and former First Responders with a passion for helping heroes in search of their next calling and offers a variety of programs to help veterans and current and former first responders succeed within the franchising space. Jimmy's John's New Incentive Program.
“Team member tenure at White Castle is unprecedented in our industry, and that loyalty absolutely goes both ways.” In early September, the business announced a month-long program to thank its own team members who opt for the vaccine: $100,000 in cash prizes. Servers sport blue mechanic shirts. New Sites for gfg.
So much data is generated at every point within a restaurant, whether fastcasual or fine dining. In 2025, we anticipate more restaurant brands will develop their own white-labeled digital wallets in partnership with companies like Ansa to provide customers easy-to-use payments with the added benefit of personalized loyalty incentives.
Maturing Sales Channel and Loyalty Strategies With the rising costs of customer acquisition across various marketing and sales channels, operators must strategically allocate their channel spend. As repeat visits become less frequent, interpreting channel performance in terms of basket size, margin, and loyalty conversion is essential.
When they do go out, consumers prefer local restaurants over national chains; QSR more than fastcasual or casual dining; and coffee shops/casual eateries are preferred over "breakfast only" spots. Chick-fil-A holds onto its fast food crown; Subway stumbles. percent to a score of 77.6
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