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Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.

Pricing 195
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Fast-Casual Academia, Climatarian Menu and Ice Auction

Modern Restaurant Management

These features include tableside mobile ordering, NFC contactless payments, and direct online ordering. They also have the choice of using the MarketConnect app to order and pick up from a designated shelf onsite, avoiding interactions and maintaining necessary social distancing.

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Keeping Up with Diners’ Expectations Amid Rising Prices

Modern Restaurant Management

Since most consumers are attached to their smartphones, the best way to stay connected with their favorite restaurants is through mobile apps. However, just because most restaurant chains have hopped on the trend doesn’t mean they’ve mastered all the features diners want and need in a mobile app. The top reasons?

Pricing 493
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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences.

Marketing 195
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Moves Modern Restaurants Are Making in 2024

Modern Restaurant Management

While consumers might seek culinary experiences they can’t have at home, they have vastly different expectations for how they engage – whether via phone, app ordering, third-party take-out, or dining in, they want the same seamless interactions they’ve come to expect in all areas of their lives. ” It gets better.

2024 508
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MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

The primary response was menu price increases, with nearly 61 percent of respondents adjusting prices to cope with the new reality. However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI. Franchise 2.0:

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. What price points are they comfortable with?

2025 195