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‘A Smaller Footprint Isn’t a Limitation – It’s an Invitation to Get Creative’

Modern Restaurant Management

Restaurant industry challenges are pushing operators to be more creative and efficient with many opting for more multifunctional spaces – especially in a fast-casual setting. Another important factor is designing for restaurant seasonality, which can impact the success of restaurant significantly.

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Total New Customers refers to how many new customers your restaurant gains during a specific period because of your marketing efforts. For fast-food restaurants, the average paid CAC is $27, while the average organic CAC is around $9. Fast casual and casual dining restaurants are in the middle ground, between $83 and $125 of paid CAC.

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Dining Trends for 2024

Modern Restaurant Management

Among the findings: Casual experiential dining appeals on many fronts to consumers of varying ages in different parts of the country looking for affordable culinary experiences. Chef driven fast casual restaurants feed consumers’ desires for high quality menu items delivered quickly and on the go.

2024 474
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How to Find the Target Market for Your Restaurant

ChowNow

Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Loyalty & Referral Programs: If your audience includes frequent diners, encourage repeat visits with rewards programs or discounts for referring friends. Values: Are they eco-conscious, looking for sustainable and local ingredients?

Marketing 195
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Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

Fast-casual spots usually dont have that luxury, so pricing needs to be tighter and more dialled in. Yes, competitor pricing can give you a ballpark idea of what customers in your area expect to paybut it shouldnt be your only reference point. Competitive pricing is helpful as a reference , not a roadmap.

Pricing 195
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Why Become a Franchise Owner?

Goliath Consulting

Prospects continue to be bright for fast food and fast-casual franchises: Papa John’s Pizza just announced their plan to open 1,000 new stores over the next five years (1), and Whataburger hinted an offer of offering new franchising units for the first time in 20 years (2). References: [link] [link] [link] [link] [link] [link].

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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

Limited-service restaurants (those in quick service and fast casual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home. Fine dining and upscale casual were the worst performing segments during March based on same-store sales growth.

2020 491