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Niche Marketing for Restaurants: Finding Your Audience (Infographic)

Modern Restaurant Management

Whether you’re serving gourmet food in a fine dining establishment or flipping burgers next to the local university, there’s going to be an audience that works best for your business. For example, if you own a food truck adjacent to a university, you could focus your marketing efforts on college students.

Marketing 492
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MRM EXCLUSIVE: The Tipping Point Is Now

Modern Restaurant Management

Diners are the most willing to tip consistently at fine dining establishments. They are less likely to tip consistently at fast- food locations and ice cream parlors. •Over a one-third of Americans say it is frustrating that they are asked to tip at dining establishments they normally would not have.

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As Your Restaurant Rolls with the Punches of COVID-19, Keep These Tips in Sight 

Modern Restaurant Management

Unequivocally, restaurateurs and entrepreneurs in the food industry have been among the hardest hit, economically speaking, by the COVID-19 pandemic. The normalcy of customers coming in the doors for a night of dining or even a casual lunch feels like a vision of the distant past. Adapt Your Facility.

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JUST DON’T KNOW OR JUST DON’T CARE

Culinary Cues

We hire and fire, increase pay, or add more staff, change restaurant menus or add convenience foods to reduce the need for qualified employees, or simply accept that poor attitudes and inconsistent product are just “the way it is.” So, here we are, fighting the effects of the disease of caring and knowing. Make this your benchmark.

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A Comprehensive Guide To Restaurant Profit Margins For All Restaurant Types

7 Shifts

Variable costs Variable costs depend on your restaurant’s level of activity, including food and beverage costs, labor costs, and supplies. COGS is a restaurant metric that includes everything you spend on food and drinks to make the dishes you serve. Additionally, keeping food costs low while maintaining quality can be tough.

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DON’T NICKEL AND DIME YOUR GUEST or IMPRESS THEM WITH QUANTITY

Culinary Cues

It is important to always keep in mind that dining out is still a luxury, even though more and more families have built it into their lifestyle. Whether a quick service restaurant, family dining, food truck, or white tablecloth fine dining operation – there will always be some level of price sensitivity.

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8 Successful Restaurant Concepts & Ideas to Inspire and Guide You

7 Shifts

Fresh: Modern vegan and vegetarian food with an emphasis on whole and natural ingredients. A fine-dining restaurant with an emphasis on ingredients may present the menu simply, with descriptions of where the ingredients are from. Cheap digital menu marketing that captures a share of online dining demand. Menu design.