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Food bloggers and influencers are modern-day critics that can wield enough persuasive power to make or break a hospitality business. Any person with a social media account can be considered an influencer, so where should you begin? Micro vs. Macro Influencers. Find Bloggers in Your Niche.
. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
Minimizing Menu Price Increases : Just because diners are still eating out and ordering in, does not mean they are happy about higher menu prices. Key influences include limited-time offers (81 percent), MICHELIN Stars (50 percent), and social media (67 percent decide where to eat via social platforms).
In the restaurant industry, advances in payment processing and payment technology are driving significant changes, influencing everything from customer experience and operational efficiency to revenue generation and security. According to Statista , the global online food delivery market size was valued at $151.5
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Orderingfood online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.” That’s where the NEXT Flavor Report comes in.
A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. The survey of 1,500 U.S.-based
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.
There is less space, and in turn less employees needed, which helps restaurants save on operating costs and allow kitchen staff to focus solely on food preparations. Additionally any online marketing efforts can surely help entice customers to check out what food options the ghost kitchen has to offer.
11, 2024, comparing it to the average Sunday in 2024 and found that: Wings win MVP with an 87 percent increase in sales The average price of wings ordered increased 18 percent. The average price of wings increased 18 percent, likely due to demand and larger orders. Toast analyzed data from restaurants on Sunday, Feb.
“We are making sure that we keep our food, aesthetic and brand all aligned and consistent,” Murray said. “Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.” Where do you look for inspiration?
Nowadays, running a successful restaurant takes more than great food and good service. Another way to get local backlinks is from local news articles, food bloggers, or restaurant directories to boost your visibility in search results. Make sure to add high-quality photos of your food, interior, and staff.
Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? That’s the essence of restaurant influencer marketing. Why Restaurant Influencer Marketing Works You might be wondering, “Does this really sizzle?”
Its not just about good food anymoreits about trust, reputation, and visibility. Whether someones deciding where to make a reservation or who gets their lunch order, what others say about you online carries real weight. Local media outlets, food bloggers, and influencers often use review platforms to scout out new places to feature.
Rising labor and food costs, along with the ongoing struggle to recruit and retain employees, remain among the top concerns for both fullservice and limited-service operators. "The Despite the positive outlook, many operators say, "new year, similar concerns." Restaurants aim to attract more in-person diners.
Social media is an incredibly powerful tool—especially for such a universally loved (and needed) category like food and drink. Across all social media platforms, from Facebook to Instagram, food and restaurant brands are some of the best-performing companies on the web. Get in Touch with Influencers.
Walmart When we buy food off of TikTok, what are we getting, really? From the creator fund to sponsored content and upstart new businesses seeking to capitalize on a newly massive social media following, influencers are cashing in. And in an increasingly common number of instances, these ventures involve making and selling food.
In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. National food holidays, once everyday occurrences on the culinary calendar, have evolved into marketing goldmines for restaurants.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Upload high-quality photos.
Train food, Ive come to learn, is its own distinct and expansive category. I often bring my own food on long train rides: okra stew and crab rice, or perhaps my dads spaghetti and meatballs, as well as fruits and cakes, all packed in my trusted backpack cooler, along with an electric travel Crock-Pot that has saved me on many Amtrak trips.
This new year is a perfect time to begin shaping a long-term vision and identifying opportunities for growing your restaurant or food services business over the next ten years. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. Food Industry Faces Consumer Pressures.
Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Restaurants were harder hit than most because many food related businesses weren’t ready to transition to digital services. Reach Out to Local Foodies.
The survey covers how diners discover new restaurants (plus what sources they trust for recommendations), what diners want to get out of the experience of dining out (including pictures for social media), how inflation has affected dining, approaching dining abroad, and what food trends may currently be on the rise.
These factors contribute to a volatile supply chain, influencing everything from ingredient availability to menu pricing strategies. Contemporary menus increasingly feature more plant-based selections and alternative proteins, while also reflecting the demand for locally vetted foods and transparent supply chains.
hadynyah/Getty Images A local food expert provides the ideal culinary tour of Sri Lanka, from the islands palm tree-lined beaches to its rolling highland tea plantations Floating just below the southern tip of India, Sri Lanka is a stunningly verdant island cloaked in jungles. Whats the food in Sri Lanka like?
Promote Online Ordering and Reservations. Using QR codes on tables, counters or even doors offers a touchless alternative to physical menus, minimizing the need for direct interaction with wait staff and encouraging speedy ordering. Restaurants can also offer customers a pre-order option during the reservation process.
Frequent users (ordering from restaurants more than five times a week) were far more digitally engaged with brands. They’re buying too – 40 percent of respondents place takeout orders on their apps and 30 percent place delivery orders. But don’t just take our word for it.
Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. These spaces are only used to prepare food for off-premises consumption; there is no dining room, curbside pickup or drive thru, which means operators can get by on skeleton back-of-house (BOH) crews.
In 2017, ophthalmologist Dr. Chris Knobbe published a paper arguing that “harmful vegetable oil,” as well as other processed foods, “are the primary and proximate cause of AMD [age-related macular degeneration].” The solution, the thinking goes, lies in an imagined past where foods were not processed, or even regulated in any way.
At first glance, factors influencing where to grab a quick bite to eat may seem different from those behind buying a new pair of shoes. Yet they share a similar objective – influencing and serving customers wherever they are and with whatever they want. Retailers also needed to streamline ordering ahead for curbside pick-up.
Create an app to make it easy for Gen Z to place a mobile order, review their regular meals and stay up to date on seasonal specials and rewards. Keep your customers coming back for their favorites by saving their preferences and offering them to place those same orders again.
Despite inflation taking its toll, many people are continuing to prioritize and enjoy the convenience of takeaway and food delivery with recent Deliverect data revealing that more people are purchasing delivery orders today than they were before the recent increase in the cost of living. Quality, Convenient Deliveries Influence Choice.
But it’s not because they want the best option, they are looking for the most authentic food. The Gen Z Influence This tasteful group of about 70 million Americans craves authenticity in every bite, from organic street foods to diverse global cuisines. Gen Z demands transparency and ethical practices in the food industry.
Weather forecasts impact sales greatly because changes in weather conditions influence the customer’s food choices. The information enables them to make informed decisions owners to know busy times and food preferences for a particular season. It also gives them a handle on proper foodordering and staffing needs.
Key customer factors that influence dining preferences, from demographics to behavior. Demographics help you define the basic characteristics of your target diners, giving you insight into who they are, what they can afford, and how their lifestyle influences their dining choices. Lets get started and find your target audience.
It’s essential to adopt sound marketing strategies for your in-house food delivery business. Whatever they do and say to customers from initial inquiries to delivered order can make difference between a satisfied or unsatisfied customer. Tracking and Updates : Ensure you give updates and tracking details of customers' orders.
Whether customers are ordering direct via your site or through a third-party marketplace, it’s crucial to focus on building customer relationships when your employees aren’t the ones handing orders to customers. Brands working with multiple DSPs will be better positioned to meet customers where they order most.
Many individuals on the medication feel full much faster, resulting in smaller portions and reduced overall food intake. For restaurants, this shift could lead to increased demand for shareable plates, half portions, or customizable menu options that allow guests to order lighter meals without sacrificing variety.
Below are six best practices to implement so you can improve the efficiency of your restaurant or food service operation: 1. Reduce Your Food Waste. Throwing away excess food can be a huge problem for restaurant efficiency because every ounce of food thrown away diminishes your revenue. Create A Successful Marketing Plan.
It is also possible to share your menu or most popular food items, behind-the-scenes footage of you preparing the food, or to get viewers hooked on an upcoming dish. Collaborate with Food Bloggers and Influencers. Bloggers and influencers may give a shoutout in exchange for a free meal or restaurant discount.
There are millions of food pictures on Instagram at this very moment. People like to share where they are, how good their food looks, and whether it lives up to the hype. Especially during COVID and in these months of transition, showcasing professional pictures of your atmosphere and your food can start to bring patrons back.
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