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Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.
Fast food and food delivery gradually began changing that equation. 2024 was a year of experimentation with AI, with restaurants testing it on customer-facing interactions, like AI drive-thru ordering, with varying degrees of success. The restaurant experience was once solely comprised of human-to-human, in-person experiences.
Above all, food is set to be the star of the event, 92 percent of employees say attending a holiday party with exceptional food makes them more excited about the event and 78 percent of employees are looking forward to the food at holiday parties the most.
The restaurant experience isnt just about great service and ambianceits deeply tied to ingredient sourcing and food costs. These policies, which will affect a wide range of imported goods, could ripple across the food and beverage industry in the form of higher prices, tighter margins, and evolving menus. With new U.S.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Orderingfood online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. The survey of 1,500 U.S.-based
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
At the same time, a rise in fast-food prices driven by inflation is reshaping consumer behavior, with many customers now treating fast food as a splurge rather than a convenience. For example, AI can help QSRs make smarter inventory decisions by analyzing purchasing trends and aligning ingredient orders with demand.
Improve Seasonal Menu Offerings When it comes to the holidays, consumers love to tuck into festive favorites. It’s the perfect season for experimenting with new menu items that align with previous seasonal trends. On the other hand, no restaurant wants to risk overordering.
Amid these potential disruptions, operators need a fresh approach to managing food costs. Extreme Weather: By 2035, experts predict that higher temperatures alone will push up worldwide food prices by between 0.9 To keep food costs under control, real-time insights are key. percent annually. Think of it as an adaptable tool.
Successfully navigating fluctuating food costs, especially with volatile ingredients like eggs, requires a multi-faceted approach, Mike Stasko Jr., What are the best practices for dealing with food costs for recipes when necessary items are fluctuating in price? How can you avoid rising prices on egg-focused menu items?
Minimizing Menu Price Increases : Just because diners are still eating out and ordering in, does not mean they are happy about higher menu prices. Restaurant operators should limit significant menu price increases, explore value menus when possible, and avoid implementing any sneaky service charges.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Somewhere in between is the number that makes sense for your food costs, your market, and your restaurants unique position. Set prices too low, and youre leaving money on the table.
You take your seat at a table embedded with a touchscreen menu. Tap a few buttons, and your order is sent to the kitchen, where robots are preparing dishes with precision, ensuring perfect consistency every time. Throughout the meal, robot servers deliver your food and clear the table when you're done. Need a drink?
Keeping menus updated across various online ordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple online ordering channels is tedious, time-consuming, and prone to mistakes. What is Menu Management Software?
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
While there was a brief dip in consumer awareness of menu price increases in late 2024, the spring of 2025 has seen a moderate rise, affecting dining habits and consumer perceptions of value. Millennials and parents also over-index in restaurant visits, with a strong inclination toward nightlife activities and premium dining experiences.
From smarter ordering systems to food that travels better, here’s what pizzeria owners can expect in the year ahead. On the customer side, AI is beginning to play a more significant role in online ordering. This not only frees up labor but also reduces order errors.
These systems can understand various accents and dialects, process orders accurately, and even upsell menu items based on customer preferences. Inside restaurants, AI is powering self-ordering kiosks and chatbots, streamlining the ordering process and reducing human error.
checking for understanding) Patience and adaptability to different communication preferences Example: “I had a customer with several food allergies who was, understandably, very concerned about ingredients and cross-contamination. I offered several suggestions from our allergy-friendly menu and explained the ingredients to them.
MVP Menu Performances More than 200 million people tuned in to the Super Bowl last year—many with a plate of wings in front of them. 11, 2024, comparing it to the average Sunday in 2024 and found that: Wings win MVP with an 87 percent increase in sales The average price of wings ordered increased 18 percent.
Not all menu items are created equal, nor do they contribute the same profit to the bottom line. Some dishes are more popular and increase revenue, while others carry a smaller margin or might not be ordered as often. Plow Horses : Popular menu items that are not as profitable as average. "Plow
To reduce menu confusion and minimize price sensitivity, Ori’Zaba’s Scratch Mexican Grill recently rolled-out a rengineered and easier-to-read menu. " The new menu, which showcases enticing high-margin labeled photos and a new call-out feature “Be Extra! percent and 2.3
The hospitality industry has always been about delivering great service—but today, that means more than just good food and friendly staff. For years, restaurant technology has been about speed and efficiency—faster orders, better scheduling, streamlined payments. Contactless ordering and AI powered recommendations.
"If I had the opportunity, I would encourage them to employ voice analytics, not to automate ordering, but rather to analyze customer/employee conversations for insights into customer experience, operational efficiency, marketing effectiveness, safety compliance, employee engagement, and more, he said. "The
One location might offer seamless mobile ordering, while another struggles with glitchy payment systems, creating inconsistencies that can frustrate customers and impact revenue. Customers crave simplified steps at the beginning and end of their food service experiences, and it’s not hard to understand why.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025. That’s where the NEXT Flavor Report comes in.
Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.
Introduction Hey there, fellow food enthusiast! Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online foodordering systems. The benefits of online foodordering system go beyond convenience. No more waiting on hold or repeating your order multiple times.
Remember when guests used to walk in, grab a menu, and browse through every page? Now, they're on their phones before they arrive, checking your reviews, looking at food photos, and getting recommendations based on their past orders. Let's put this in restaurant terms.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, online ordering trends, and the world's best cities for food. percent stating these hikes have changed their ordering decisions.
Robert Sietsema/Eater NY Wonder wants to fix food delivery — so it just acquired Grubhub On November 13, Wonder, the company that describes itself as “a new kind of food hall,” announced its acquisition of the established foodordering and delivery platform Grubhub. How does Wonder make its food?
The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating.
Restaurant operators need to embrace menu and technological innovations in order to meet guest expectations this holiday season, according to the Fall/Winter Trend report: a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. "Our
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
Fast-casual concepts like Sammy’s Sliders, which offer high-quality, craveable food with speed and flexibility, are perfectly positioned for this shift. Customers expect seamless online ordering, loyalty programs, and delivery options, and franchise systems need to invest in tech to stay competitive.
Sure, the chef may have his or her name on the menu, the owner may proudly greet every guest, accomplished line cooks may amaze everyone involved, service staff win the day with attention to detail and salesmanship, and one could certainly argue that dishwashers are MVPs because if they fail, the whole operation starts to crumble.
Providing good food is just the beginning. Service is about accuracy and efficiencytaking an order, delivering food, clearing a table. Whether its remembering a regulars order or simply offering a sincere greeting, small actions can build emotional loyalty that no discount or trend can match.
Restaurant operators searching for something versatile that will cross the dayparts need to look no further than their breakfast menu as waffles have been breaking out of the morning. Profitability: Waffles are a low-cost, center-of-the-plate item and one of the most profitable breakfast item menu offerings. Waffles saw a 15.4
Nowadays, running a successful restaurant takes more than great food and good service. Another way to get local backlinks is from local news articles, food bloggers, or restaurant directories to boost your visibility in search results. Make sure to add high-quality photos of your food, interior, and staff.
That includes food prep equipment like mixers, food processors and slicers. Following some best practices for care and cleaning not only helps support the longevity of the equipment, but it also helps ensure staff has equipment that can produce consistent, high-quality food output. Check the operator’s manual.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
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