ChowNow

FEBRUARY 7, 2025

Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

The Restaurant Group

MARCH 23, 2025

Introduction Hey there, fellow food enthusiast! Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. The benefits of online food ordering system go beyond convenience. 24/7 Accessibility Midnight munchies?

Online Ordering 78

Online Ordering Food Order Ordering Loyalty Program 78

ChowNow

MARCH 21, 2025

Climate & Seasonality: Does the weather impact what people order or when they dine out? Ask yourself: Dining Preferences: Do they prioritize health-conscious options, indulgent comfort food, or trendy dishes? Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? How Are They Marketing?

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 28, 2025

In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

ChowNow

FEBRUARY 28, 2025

Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 13, 2025

77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. Even if your food is incredible, youre not operating in a vacuum.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

MARCH 5, 2021

A well-designed restaurant website will help bring guests from online into your restaurant’s front door. Ordering Online. The COVID-19 pandemic has more than doubled online food ordering and delivery. If ordering online is now a major part of your business, then you want this to stand out more.

Mobile Ordering 491

Mobile Ordering Online Ordering Social Media Food Order 491

Modern Restaurant Management

JANUARY 23, 2025

For example, implementing procedures to monitor inventory closely can prevent overstocking or food spoilage, while clear cleaning and maintenance schedules ensure the proper use and consumption of supplies. Ask a team member to post social media updates or answer customer inquiries online.

Operations 395

Operations Workshop Sustainability Inventory 395

ChowNow

MARCH 14, 2025

If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

SEPTEMBER 16, 2020

The marketing message has not changed drastically from food-based to safety procedures. Safety is the new variable that got added up along with the usual suspects pertaining to food. Pizza chains still getting orders via phone 70 percent of the time. Doordash with unique Zoom backgrounds.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. For instance, in many cases, the first time someone sees your logo will be online, so it better look just as good on an iPhone as it does on a giant sign. Having a digital presence is critical.

Social Media 251

Social Media Email Marketing Customer Experience Loyalty Program 251

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

ChowNow

FEBRUARY 7, 2025

Consider market conditions: Shifts in the economy, rising food costs, and local competition can all impact how much you should invest in marketing. Promotions, local SEO, and social media ads can help bring more people through your door. Do you want to drive more online orders? Is brand awareness your main focus?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 539

Marketing Social Media Influencer Online Ordering 539

Modern Restaurant Management

JUNE 20, 2023

The restaurant industry has generally seen an increase in online orders since the start of the pandemic. It means more restaurant businesses now have an online presence. One way to do this is by building social proof. How do you build social proof for your restaurant business? Here are four strategies: 1.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

DECEMBER 20, 2023

In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. A well-crafted narrative is essential in enhancing brand identity through various social channels and e-newsletters. The industry is projected to reach $1.2

Customer Experience 493

Customer Experience Innovation Social Media Seasonal Menu 493

Modern Restaurant Management

APRIL 1, 2020

As the novel coronavirus outbreak leads to state-mandated dining room closures, many food service franchisors are struggling to maintain business. In response to the influx of delivery and pickup orders at Teriyaki Madness, the brand has added drive-thrus in TMAD parking lots where they didn’t exist originally.

Technology 472

Technology Healthcare Social Media Mobile Ordering 472

ChowNow

JANUARY 23, 2025

Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order. Think about it: your regulars already know what you offer, love your food, and trust your service. All you have to do is keep them happy. And when you do?

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

MARCH 25, 2022

Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. At least 45 percent of Americans preferred reading the menu, ordering, and paying with their phone to reduce touch points during the pandemic, according to an online survey of 2,081 people conducted by Appetize.

Social Media 539

Social Media Email Marketing Mobile Ordering Kitchen Safety 539

Modern Restaurant Management

JULY 12, 2022

Restaurants continue to face labor and supply chain issues, plus rising food costs. This can be done by calculating your restaurant’s food cost percentage and cost of each dish using reports and data that an integrated point-of-sale can provide. Offer Easy Online Ordering. Be In Charge of Your Own Marketing.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

MAY 24, 2022

Diners are increasingly turning online to get their favorite dishes with same-store pickup orders in the U.S. Diners are increasingly turning online to get their favorite dishes with same-store pickup orders in the U.S. Consumers are adventurous when ordering for delivery or takeout. While Friday at 6 p.m.

Ordering 520

Ordering Online Ordering Social Media 2022 520

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Having a great website for your business is paramount to represent their online presence. Whatever they do and say to customers from initial inquiries to delivered order can make difference between a satisfied or unsatisfied customer.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

Modern Restaurant Management

SEPTEMBER 24, 2020

According to Morgan Stanley estimates, online delivery is set to grow from $260 billion in 2017 to $325 billion in 2020 – and possibly $470 billion by 2025. And be sure to include napkins with every order to promote good hygiene. Eating out, or taking out, is never just about the food. Make Takeout a Social Event.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

DECEMBER 31, 2024

Participants reported continued food and labor cost increases, with 88 percent experiencing rising staff expenses, compared to 89 percent in last year’s annual survey, and 86 percent reporting an increase in food costs.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. Think for a moment about your restaurant’s current online presence. Can they view your menu online?

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

The Rail

APRIL 4, 2023

By Torrey Tayenaka, Contributor Video marketing for restaurants is an essential type of marketing campaign to inspire patrons to visit or order. This is how you show them the colors and textures of your food. One that they think about for hours and eventually hop in the car or place an online order.

Social Media 264

Social Media Front of House Advertising 2022 264

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. Social Media platforms only allow you to attach one link to your bio which can be inconvenient.

Social Media 474

Social Media Online Ordering Seasonal Menu Email Marketing 474

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your online ordering. During that same period, you gained 100 new customers.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. Optimize for Search Engines It's important to make your restaurant stand out in an online marketplace. Listing your restaurant on delivery apps will help you reach more people and make it easier for them to order food from you.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

JANUARY 24, 2024

Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy. Over half of the world’s population uses social media, interacting with an average of six platforms. Another option for personalization?

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. Offer gift card promotions to customers who purchase a certain amount of food or drink duringthe Super Bowl. This can help increase sales and also encourage repeat business.

Loyalty Program 461

Loyalty Program Social Media Email Marketing Online Ordering 461

Modern Restaurant Management

MAY 28, 2021

There are millions of food pictures on Instagram at this very moment. People like to share where they are, how good their food looks, and whether it lives up to the hype. Especially during COVID and in these months of transition, showcasing professional pictures of your atmosphere and your food can start to bring patrons back.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

MAY 17, 2022

Promote Online Ordering and Reservations. Online menus are one of the best ways to utilize technology within a restaurant. Using QR codes on tables, counters or even doors offers a touchless alternative to physical menus, minimizing the need for direct interaction with wait staff and encouraging speedy ordering.

Marketing 530

Marketing Mobile Ordering Online Ordering Customer Experience 530