ChowNow

FEBRUARY 13, 2025

77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

JUNE 20, 2023

The restaurant industry has generally seen an increase in online orders since the start of the pandemic. One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. Here are four strategies: 1.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

DECEMBER 10, 2020

By optimizing their websites, restaurateurs make it easy for patrons find their business online which can lead to more customers dining in and/or ordering online. Keeping websites up to date with fresh content and complete restaurant information including menus, hours of operation, and address can improve SEO (Search Engine Optimization).

Marketing 563

Marketing Social Media Website Management SEO 563

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. A strong online presence means more visibility, more orders, and, ultimately, more revenue.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. SEO is more than just a trend; it's a way to get potential customers to your website. Listing your restaurant on delivery apps will help you reach more people and make it easier for them to order food from you.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

ChowNow

MARCH 21, 2025

Climate & Seasonality: Does the weather impact what people order or when they dine out? Ask yourself: Dining Preferences: Do they prioritize health-conscious options, indulgent comfort food, or trendy dishes? Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? How Are They Marketing?

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 7, 2025

Consider market conditions: Shifts in the economy, rising food costs, and local competition can all impact how much you should invest in marketing. Promotions, local SEO, and social media ads can help bring more people through your door. Do you want to drive more online orders? Is brand awareness your main focus?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MAY 28, 2021

There are millions of food pictures on Instagram at this very moment. People like to share where they are, how good their food looks, and whether it lives up to the hype. Especially during COVID and in these months of transition, showcasing professional pictures of your atmosphere and your food can start to bring patrons back.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

SEPTEMBER 16, 2020

The marketing message has not changed drastically from food-based to safety procedures. Safety is the new variable that got added up along with the usual suspects pertaining to food. Pizza chains still getting orders via phone 70 percent of the time. Blaze Bullock, SEO Strategist, Blaze Digital Marketing.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

OCTOBER 1, 2022

It combines different online and offline strategies to promote a restaurant and increase orders. Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

OCTOBER 15, 2020

Whether customers are ordering direct via your site or through a third-party marketplace, it’s crucial to focus on building customer relationships when your employees aren’t the ones handing orders to customers. In a way, brands need to think of themselves as media companies. Facebook’s 1.62

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your online ordering. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. That’s because 41 percent of people prefer to order food online rather than in-store. They want engaging content that keeps them entertained.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

JUNE 24, 2021

With the pandemic overhauling the restaurant industry in every way, 53 percent of adults now say purchasing takeout or delivery food is essential to their daily lifestyle. Customers want the ability to order online, set up delivery, view seating, and book tables through the convenience of a mobile phone.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

7 Shifts

AUGUST 12, 2020

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Why you create the food you do, why your service is different, and why customers should come and be a part of your story. What are they ordering? What are they wearing?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Social Hospitality: Restaurants

FEBRUARY 25, 2021

How can you convince a customer to come to your business and spend money on your food? Everything you do should funnel customers towards your mobile menu to encourage takeout orders. More than simple access to an online menu, they can be used to: Follow your social media. Pull up an online order form. Social Media.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

ChowNow

MARCH 14, 2025

If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

NOVEMBER 30, 2021

Provide an Order Form for Holiday Takeout Packages. By offering takeout packages you can reach the customers who want to spend time with their family and friends within the comfort of their own homes, while still enjoying restaurant-quality food. Increase Your Social Media Following. Prompt Online Reviews.

Social Media 508

Social Media Seasonal Menu Online Ordering SEO 508

Modern Restaurant Management

OCTOBER 4, 2021

Fast food chain Carl’s Jr. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up. There’s a reason why restaurant branding so often uses bright colors, especially fast food brand logos almost always do — bright colors work. Manage Social Media.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

7 Shifts

AUGUST 12, 2021

In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Engagement on Social Media. The key is in the way they handle their social media. Loyalty Rewards. Special Offers and Promotions.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

MAY 18, 2021

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. By August 2020, Americans reported ordering takeout 2.4 By August 2020, Americans reported ordering takeout 2.4 times a week, spending a total of $67 weekly since the start of the pandemic.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Social Hospitality: Restaurants

AUGUST 11, 2023

In order to run a successful restaurant, you must also have an easy-to-navigate website. Implementing a solid SEO strategy may not be the heart of a good restaurant, but it certainly can help. Here are some SEO practices for restaurants to boost their digital presence and attract customers. By localizing it. Picture this.

SEO 195

SEO Social Media Reservations Online Ordering 195

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. Despite not being a platform that depends a lot on search engine optimization (SEO), search engines rely on hashtags to rank your post on their search result pages. Collaborate with Food Bloggers and Influencers.

Marketing 493

Marketing Influencer Social Media Food Supply 493

Next Restaurants

AUGUST 5, 2021

Using food bloggers to review your restaurant will significantly help you connect to new audiences as well as attract them to check out your place. . They can watch a video about how you process an order, prepare the food, and, most importantly, behind-the-scenes of your restaurant. Name Your Video Title with Target Keywords.

SEO 177

SEO Social Media Online Ordering Email Marketing 177

7 Shifts

MAY 31, 2024

You got into this business because of your passion for food and hospitality. Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools. Let’s go over each category.

2024 221

2024 Marketing Email Marketing SEO 221

Modern Restaurant Management

FEBRUARY 12, 2021

Your restaurant website needs to help your guests find you online, inform them about your menu and, possibly, help them reserve a table or order a delivery directly from you. Contactless ordering and payment available. Use your phone photos for social media updates. But have you thought about your website design?

Design 520

Design Online Ordering Mobile Ordering Reservations 520

Modern Restaurant Management

AUGUST 17, 2020

Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study. Thirty-nine percent of those in the US and 36 percent in the UK ordered more frequently from their local restaurant than before the crisis. "Throughout COVID-19 Consumer Dining Trends.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Why you create the food you do, why your service is different, and why customers should come and be a part of your story. Maybe it's how you cook or serve the food, like at Benihana. Achievable.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JANUARY 7, 2021

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Why you create the food you do, why your service is different, and why customers should come and be a part of your story. What are they ordering? What are they wearing?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings. Local SEO also benefits from: Regularly updating Google My Business listings. Utilizing localized keywords.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

MAY 23, 2024

Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting. By analyzing the profitability and popularity of your menu items in depth, you can pinpoint exactly which food and beverages contribute to your restaurant's success and which ones you can eliminate.

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

Modern Restaurant Management

JANUARY 31, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.

Marketing 221

Marketing Loyalty Program 2024 2025 221

ChowNow

SEPTEMBER 9, 2024

After perfecting your menu, contracting suppliers and training staff to prepare and serve the food, how do you actually get customers in your door? It all comes down to marketing, whether it’s a social media post or an email blast. Increase revenue Marketing efforts can help influence what and how much customers order.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 14, 2024

More and more restaurants are launching their own websites, mobile apps, and online ordering channels. So much so that diners go out of their way to order directly from restaurants they love. We’re always looking for new ways to help restaurants get more from their online ordering and boost their revenue streams.

Website Management 195

Website Management Mobile Ordering SEO Online Ordering 195

7 Shifts

OCTOBER 9, 2019

Awareness Campaigns Awareness campaigns include social media ads such as Facebook and/or Instagram ads that reach out to a specific audience in a specific location (for example, people between 20 to 55 years old living within a 5km radius of your restaurant). The graph trend speaks for itself.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284