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. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
QR codes, for their part, can be exploited through phishing schemes, where hackers create fake codes to direct users to malicious websites. Delivery platforms increase risks of supply chain attacks The restaurant supply chain is dense, involving food suppliers, payment processors, and delivery services.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. The survey of 1,500 U.S.-based Have guests’ needs changed?
At the same time, a rise in fast-food prices driven by inflation is reshaping consumer behavior, with many customers now treating fast food as a splurge rather than a convenience. For example, AI can help QSRs make smarter inventory decisions by analyzing purchasing trends and aligning ingredient orders with demand.
Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Even if your food is incredible, youre not operating in a vacuum.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
What is the ongoing goal for all restaurant owners and managers? Below are six best practices to implement so you can improve the efficiency of your restaurant or food service operation: 1. Another important marketing tactic, which is a necessity in modern times, is having a website. Reduce Your Food Waste.
Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
Is online ordering inefficient? Do you lose money due to food waste? Experiencing over-ordering or last-minute shortages? Experiencing over-ordering or last-minute shortages? An inventory management system with automated restocking alerts keeps your stock levels in check. Are labor costs too high? Set clear goals.
Whether you like it or not, your restaurants online reputation is shaping first impressions long before a guest walks through your doors or even places an order. And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. And those impressions matter.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
There are millions of food pictures on Instagram at this very moment. People like to share where they are, how good their food looks, and whether it lives up to the hype. Especially during COVID and in these months of transition, showcasing professional pictures of your atmosphere and your food can start to bring patrons back.
If you’re like me, chances are you’ve probably orderedfood online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025.
Keeping menus updated across various online ordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple online ordering channels is tedious, time-consuming, and prone to mistakes. What is Menu Management Software?
Managing multiple third-party delivery platforms can feel like running several businesses at once. Each system has its own tablet, order flow, and set of requirements, making it difficult to keep up with operations smoothly. Each platformUber Eats, GrubHub, DoorDashrequires its own tablet, login, and ordermanagement system.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders. How to improve your website and listings to rank higher in local searches. The best ways to get more customer reviews and use them to your advantage.
Modern AI exists without the limitations that you see in movies, operating on everything from the smartphones in your pocket to the website that uses machine learning to track COVID-19. A common complaint among 66 percent of guests is inconsistent temperatures in their food. Capacity Management. Restaurant Logistics.
Devote a Section of Your Website to Catering I find that, usually, customers would rather interact with a well-designed and functional website than have to try to get someone on the phone to discuss catering. The website should allow them to enter the type of event they want catered, date, location and number of expected guests.
As per a recently published report by Future Market insights, the Takeaway and Delivery Food market is going to witness accelerated demand in the coming years with online food platforms. As restaurants shuttered across the world due to the pandemic in 2020, deliveries and takeout orders soared.
Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.
Online food delivery thrives as phones become one-stop shops for ordering and tracking meals. This convenience has made the online food delivery market massive, with global revenues of over $1 trillion in 2023 alone. They must choose whether to use third-party online ordering platforms or handle delivery in-house.
With the pandemic overhauling the restaurant industry in every way, 53 percent of adults now say purchasing takeout or delivery food is essential to their daily lifestyle. Customers want the ability to order online, set up delivery, view seating, and book tables through the convenience of a mobile phone. Can customers find you?
Today, the global food delivery app industry is predicted to reach $320 billion by 2029 — up from $140 billion in 2022. As such, implementing a robust food delivery and takeout service has become critical for restaurants’ longevity and success. Managesorders at peak hours so the kitchen isn’t overwhelmed.
Creating a contactless ordering experience for guests at your restaurant is important in order for your business to stay competitive and profitable. Restaurants have endless third-party ordering app options, but those do come with a price, approximately five-twenty percent of each sale. in the online food delivery sector.
As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. A QR code is really just a different way to distribute a website address.
Leveraging technology, Chayon managed to pivot the business model. I love giving my clients the option to order directly from my own website and being certain that I am always providing them with the best service I can.” Chayon feels the investment he made in his business has been worth it. ” .
Automation tools also provide value through mobile ordering apps, AI solutions, digital reviews apps, and online reservation software. Mobile Order Applications Mobile smart order apps for waiters help to speed up the service and manage the orders right at the guest’s table.
Diners simply don’t want the low food quality that often comes with long menus. These restaurant food trends can directly impact a restaurant’s profitability. A short menu can slim down the food costs through streamlined inventory management, as well as reduced food waste.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. The marketing message has not changed drastically from food-based to safety procedures. Safety is the new variable that got added up along with the usual suspects pertaining to food.
A well-crafted website serves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Stunning visuals play a significant role in enticing visitors to explore your website further.
How to Optimize Your Website for Local SEO Here are some tips to optimize your website for local SEO: Include Location Information on Your Site : Make sure to include details like your restaurant's address, phone number, and operating hours. Verify your business to confirm that you are the owner or manager.
This need to rapidly adjust how we deliver services has accelerated the pace of digital transformation across industries, including food service. Now, your online ordering app or website is the modern equivalent of a server taking the order, delivering the food and processing the payment. Invest in Your IT.
From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates. It may not look like it at first glance, but every interaction you have with your guests generates data.
A survey by restaurant management software company Upserve found that 64 percent of respondents were either slightly or very optimistic about the future. Food costs are one of the highest costs for restaurants, ranging anywhere from 20 percent to 40 percent , according to point of sale system provider TouchBistro. Revamping the Menu.
Our brand has adapted to this unprecedented situation in several different ways, primarily through digital ordering and special promotions. In terms of promotions, Mighty Quinn’s is offering 15 percent off of all delivery and takeout orders placed through our website and app. Our efforts have not gone unnoticed.
Increased Emphasis on Online Ordering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process. Among mobile gamers, more than a third (35 percent) of them eat fast food at least once a week, and nearly a quarter (22 percent) eat it more frequently.
In mid-November, sweetgreen opened its first advanced order vehicle pickup window, “sweetlane” in Schaumburg, Illinois. As the first of its fleet, the “sweetlane” provides an effortless experience for visitors in vehicles to pickup online orders through a drive-up window. Why put in a drive-thru and why now?
Suddenly, the ability to engage customers digitally – to take orders via apps and websites, to fulfill orders via delivery and curbside pickup, all occurring “outside the four walls” – became existential. In March of 2020, the world changed. The results are profound.
Its not just about good food anymoreits about trust, reputation, and visibility. Whether someones deciding where to make a reservation or who gets their lunch order, what others say about you online carries real weight. Local media outlets, food bloggers, and influencers often use review platforms to scout out new places to feature.
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out to Yevgeni Tsirulnik, SVP, Innovation and Incubation at Toshiba Global Commerce Solutions How should restaurant operators approach digital investments moving forward? When was the last time you placed an order in a restaurant app for curbside pick-up?
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Online ordering and delivery apps. Reservation and table management apps.
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