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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

With slow seasons also comes the need to navigate seasonal layoffs and the task of hiring all the best people back the next season. Hire the Right People. The cost of re-hiring even hourly employees is about $3,500 per employee on average, and that cost triples when you think about manager level roles or higher.

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Why ORM Matters for Restaurants

Modern Restaurant Management

When your website has tons of quality backlinks, its SEO strategy gets a boost, and your pages start showing up on the first page of search results. If that’s not the case, invest in SEO strategies that build your brand authority on the web. Be careful of any inconsistencies and watch out for outdated information.

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How Important Is Professional Photography for Your Restaurant

Modern Restaurant Management

It’s often worth it to hire a marketing manager who knows how to strategize and build your brand by: Planning campaigns and specific messaging. Managing SEO. In some cases, whoever you hire to take care of marketing could be an experienced photographer, themselves. Spearheading promotional events.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Creating an SEO optimized website Anyone can create a sleek, multifunctional website these days. One key aspect of your website is search engine optimization (SEO). Having a website that ticks all the right SEO boxes allows Google and other search engines to work to their full potential. Create a blog section on your website.

Marketing 418
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Publish Your Website with These Best Restaurant Website Builders

7 Shifts

Here are a few things to consider: The pros and cons of the DIY approach to restaurant website design Pros: Making your own website for your restaurant is much more affordable than hiring professional help. Hiring a website designer or developer usually starts at $1k to customize a template or $10k to build a completely custom website.

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Here are five additional benefits to outsourcing your restaurant’s digital marketing activities: Cost Savings : Instead of hiring an in-house digital and/or social media manager, outsourcing marketing efforts to an agency will ultimately be the better investment. Google Rankings and Google My Business.

Marketing 508
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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Restaurant website design: Taking a DIY approach vs. hiring a web development team Consider whether you want to build your restaurant's website or hire someone to do it for you. Do I have the budget to hire a web development team? Don’t miss their FAQs page , which likely contributes to the website's SEO power.

Design 397