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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. In addition, partnering with local influencers extends our reach authentically.

Marketing 445
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Influencer Marketing for Restaurants: An Expert’s Guide to Boosting Your Bookings

Modern Restaurant Management

After all, when it comes to choosing where to eat, we tend to prioritise the opinions and experiences of others over most other factors – it’s no wonder influencers have become such a powerful tool for restaurants in boosting their bookings. What Is Influencer Marketing? Influencer marketing is essentially a two-way street.

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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

Marketing 471
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From Clutter to Connection: How Regional Tastes Drive Brand Success

Modern Restaurant Management

One of our most effective methods for creating a deeper connection beyond a transaction is through storytelling, using local flavors and regional influences in our menu. As dietary preferences and cultural influences evolve, it’s more important than ever for establishments to differentiate themselves by embracing diverse menu offerings.

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How Interchange Fees Are Reshaping the Restaurant Industry’s Bottom Line

Modern Restaurant Management

For restaurants, especially those operating on thin margins, these fees can influence pricing strategies, profitability, and even operational decisions. As a percentage of each sale, interchange fees may seem minor individually but can accumulate to significant amounts over time.

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2025: The Year of Contradictions in the Restaurant Industry

Modern Restaurant Management

Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority. Now is the time for restaurant brands to ask: Are we merging human insight with technology to craft meaningful customer journeys?

2025 322
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Are You a Manager or Leader? Here’s How to Tell and Why It Matters

Modern Restaurant Management

Leadership isn’t about wielding authority; it’s about influence. These questions might help: Do you excel at organizing and executing tasks or thrive on inspiring and influencing others? Encouraging Innovation : Creating an environment where new ideas and calculated risks are welcomed.