7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Claiming and optimizing your profile makes sure that your restaurant information is displayed accurately across all Google platforms, like Google Maps and the local 3-pack, which shows the top three results on Google searches.

Book 195

Book Marketing Email Marketing Social Media 195

Goliath Consulting

SEPTEMBER 6, 2021

It’s now the standard that business owners use social media to promote their businesses. Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. Build your social media presence.

Social Media 243

Social Media Marketing Influencer Customer Service 243

Modern Restaurant Management

FEBRUARY 25, 2022

It needs to be visible to casual browsers who simply won’t take the time to download information that should be easily accessible. Social media platforms will play just as significant a marketing role for restaurants in 2022. The Influencer Question. Instead, look at macro-influencers. That needs to go.

2022 531

2022 Marketing Email Marketing Social Media 531

The Rail

APRIL 4, 2023

When it comes to video marketing for your restaurant on social media, there are a myriad of tips, tricks, topics, and trends that you can implement as soon as today in order to leverage your audience and turn it into a sea of loyal, cash-paying patrons. You want to spark a craving. With that growth comes opportunity.

Social Media 264

Social Media Front of House Advertising 2022 264

Modern Restaurant Management

APRIL 30, 2021

Prominently advertise your commitment to these safety and health guidelines in your social media page and website. Social media influencers are all the rage when it comes to promotional material and it’s undeniable that their reach is considerable. Enforce face-mask wearing for both employees and customers.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

JANUARY 28, 2022

The answers to these questions will inform your company's brand, and your brand informs all your branding decisions. Use Social Media to Promote Your Business. Ghost kitchens are a modern concept, so using modern promotional techniques like social media makes sense. What are the values of your brand?

Social Media 528

Social Media Small Business Advertising Food Order 528

EATER

JANUARY 11, 2022

Your favorite food influencer has probably collaborated with the FeedFeed account, been featured on it, or promoted the hashtags in pursuit of a boost in followers and visibility. The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.”

Influencer 329

Influencer Social Media Employee Relations Website Management 329

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. You can use this information to focus your online marketing efforts on the most efficient channels.

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

SEPTEMBER 16, 2020

If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing. Doing these things accomplishes that and then some.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JANUARY 3, 2024

This issue is primarily associated with the overwhelming amount of information that surrounds individuals today, demanding their attention. A social media presentation is crucial. Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising.

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

OCTOBER 1, 2022

Include such information in the footer to appear wherever visitors go on the website and make a dedicated page with contact details. Implement a chatbot to assist users with making reservations, getting information, and answering frequently asked questions. Communicate with Customers on Social Media.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

AUGUST 8, 2022

However, as a restaurant operator provides free WiFi service to customers they can go beyond “marketing” and leverages technology to not only capture valuable customer information but as the critical first step for powerful messaging, communication and relationship-building. Drive Organic Social Media.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

EATER

DECEMBER 17, 2024

But I like a croissant thats a little messy, something that reminds me that before there was social media, there was simply pleasure for its own sake. Please stop getting your food supply information from trad wives and carnivore diet influencers. Which is not to say theyre not good. Kat Thompson, associate editor

2024 268

2024 Food Food Supply Restaurant Law 268

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Create and/or cultivate your social media presence as well. Build Social Proof. Keep it Fresh.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

Modern Restaurant Management

DECEMBER 10, 2021

When your customers are looking for somewhere to eat, they type what they want into Google to get the information they need. This information includes your location, hours of operation, menu, and reviews. Influencers like food bloggers and food critics have a loyal audience that trusts what they say and recommend.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

FEBRUARY 18, 2022

Your website should be attractive and user friendly and include all relevant contact information, including in-house delivery. Promotional Branding : Collaborate with food bloggers and influencers for referral and promotion of your in-house restaurant. You can use social listening and Google Alerts to find bad reviews.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

ChowNow

FEBRUARY 7, 2025

This will make your budget strategic and sustainable, allowing you to make smart, informed decisions. Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

OCTOBER 15, 2020

To further reinforce the importance of search, Google recently shared that one in two restaurant visits is digitally influenced during their presentation at MUFSO 2019. In a way, brands need to think of themselves as media companies. Beyond unique creative, social media advertising can help your brand engage with new audiences.

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

FEBRUARY 1, 2021

If nothing else, 2020 clearly demonstrated that restaurants need to start utilizing social media influencers more strategically, giving the spotlight to their core values, and incorporating SEO practices into any and all online copy. Here are our recommendations: Utilize the Right Social Media Influencers.

2021 539

2021 SEO Marketing Social Media 539

Modern Restaurant Management

JANUARY 10, 2023

Other social media platforms have rolled out vertical video formats to compete with TikTok, so you might as well use them. Developing a presence on multiple social apps helps users recognize your brand. Does Tik Tok provide a better opportunity than other social media? How does it differ?

Marketing 531

Marketing Social Media Small Business Cash Management 531

Modern Restaurant Management

FEBRUARY 24, 2025

Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases. Revenue growth in 2024 was largely driven by menu price adjustments.

2024 251

2024 2025 2023 Loyalty Program 251

Modern Restaurant Management

FEBRUARY 7, 2024

The Gen Z Influence This tasteful group of about 70 million Americans craves authenticity in every bite, from organic street foods to diverse global cuisines. Gen Z is keenly aware of what social media follows and they’re eager to see if the hype is real by showing up and trying new food experiences.

Social Media 493

Social Media Customer Experience Influencer Dine-in 493

Modern Restaurant Management

JUNE 23, 2023

Understand Your Audiences As a franchise restaurant brand, you have multiple audiences, and they are all looking for very different information. Relevant: For a story to be effective, it must convey timely information your audience wants and needs. The key is to match the right storyline with the right media outlet.

Franchise 450

Franchise Franchising Marketing Social Media 450

Modern Restaurant Management

FEBRUARY 10, 2021

Working with the right social media influencers can therefore enhance your reputation. When approaching particular influencers, remember that knowledge and credibility carry a lot more weight in the gluten-free community than the number of followers an influencer has. Take to the Camera.

Marketing 452

Marketing Social Media Online Ordering Demo 452

Modern Restaurant Management

MARCH 8, 2023

That’s why social media can be a game-changer for the hospitality industry. Creating engaging experiences is vital for restaurants looking to stay competitive today, and social media is a great place to begin and end those experiences. Today, consumers often begin the journey to your restaurant on social media.

Social Media 450

Social Media Customer Experience Website Management Customer Service 450

ChowNow

JANUARY 23, 2025

Social media Everyone is on social media , even if every person isnt on the same platform, so youll need to hit each of the major apps like: Instagram Facebook X (Twitter) TikTok Create a buzz with event pages, behind-the-scenes teasers, and countdowns to the big event. Make sure youre ready for the big day.

Events 195

Events Seasonal Menu Social Media Customer Experience 195

Modern Restaurant Management

AUGUST 2, 2024

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of LTO impact, influencer impact and no-show fees. Diversify media mix: An omnichannel presence provides optimal reach and the widest range of information sources. percent more visits than the year-to-date Tuesday average.”

Influencer 251

Influencer Pricing 2024 Social Media 251

Modern Restaurant Management

NOVEMBER 7, 2023

Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time. Having a social media page is important, and claiming your property across all social platforms is recommended. In many cases, trends are a good thing. More than 2.5

Marketing 508

Marketing Social Media SEO Front of House 508

ChowNow

JANUARY 23, 2025

Personalize the Customer Experience Dale Carnegie, author of How to Win Friends and Influence People , once said: A persons name is, to that person, the sweetest, most important sound in any language. For more expert tips, check out our article on social media marketing for restaurants. Absolutely.

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. Because of this, it's important to make sure you give the viewers as much information as possible at the first glance. Collaborate with Food Bloggers and Influencers. Host Contests and Giveaways.

Marketing 493

Marketing Influencer Social Media Food Supply 493

Modern Restaurant Management

MARCH 23, 2020

For example, if you’re a pizza joint, offer a remote pizza making class online or on social media where people can connect with you and your cuisine from the comfort of their own home. This will give you the helpful, human touchpoint that influences brand loyalty in many consumers. Keep Employees Informed.

Marketing 507

Marketing Back of House Employee Relations Social Media 507

Modern Restaurant Management

JULY 6, 2023

Without question the superior answer is a strategy and implementation that creates customized experiences, fosters strong connections, boosts guest engagement and significantly influences customer behaviors. This data can include contact information, dining preferences, and even dietary restrictions, which helps in creating customer profiles.

Seating 450

Seating Innovation Marketing Loyalty Program 450

7 Shifts

AUGUST 12, 2021

One option is to include important information like your company name and phone number at the top of your page. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Engagement on Social Media. The key is in the way they handle their social media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JULY 3, 2024

Ensure that your site is intuitive and easy to navigate, with clear menus, contact information, and reservation options readily accessible. Social media engagement is another powerful tool for connecting with your audience. Collaborations and influencer partnerships can help expand your reach and tap into new audiences.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. You might also decide to create a custom landing page for visitors from social media.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

JULY 2, 2021

This sudden interest in food has led to the rise of social media influencer “foodies” whose star power rivals Food Network hosts. And with millions of recipes being shared over social media channels daily, this interest will surely grow over time. Mailing lists come in many different shapes and sizes.

Social Media 474

Social Media Point of Sale Email Marketing Consumer Goods 474

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 481

2020 Influencer Point of Sale Food Safety 481