article thumbnail

From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. In addition, partnering with local influencers extends our reach authentically.

Marketing 445
article thumbnail

‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

Marketing 471
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2025 Restaurant Payment Trends and Predictions

Modern Restaurant Management

In the restaurant industry, advances in payment processing and payment technology are driving significant changes, influencing everything from customer experience and operational efficiency to revenue generation and security. This trend, which gained significant momentum during the pandemic, will remain a core focus in 2025.

2025 447
article thumbnail

Expanding the Definition of Value

Modern Restaurant Management

Loyalty programs and promotions drive traffic – 70 percent of operators say loyalty programs increased customer visits in 2024. Loyalty programs are also providing value for both the operator and the consumer. Loyalty programs are also providing value for both the operator and the consumer.

article thumbnail

2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part One

Modern Restaurant Management

. – Jay Fiske, President, Powerhouse Dynamics Beyond the App: Loyalty and Data-Driven Personalization In 2025, loyalty and digital innovation are set to shape the QSR industry more than ever. A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members.

2025 419
article thumbnail

7 Strategies To Increase Your Restaurant’s Average Order Volume (AOV)

ChowNow

The psychological principle behind these dealsscarcity and exclusivitymakes them feel special and valuable, influencing customers to buy more and increasing your restaurants AOV without feeling like a hard sell. Earn a free item after X qualifying orders Builds customer loyalty and increases repeat business.

Ordering 349
article thumbnail

Taking Care of the Customers Is Key to Ensuring Loyalty

Modern Restaurant Management

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?