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“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
In the restaurant industry, advances in payment processing and payment technology are driving significant changes, influencing everything from customer experience and operational efficiency to revenue generation and security. However, this increase in digital ordering and card-not-present transactions has skyrocketed their processing rates.
Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers. A smooth mobile experience keeps people engaged and leads to more online bookings.
Restaurants seeking to capture more Gen Z and millennial diners should support this fast-paced lifestyle with meaningful loyaltyprograms that save time and encourage return visits. To maximize consumer loyalty, divide diners into separate groups to help you speak to them directly.
As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobileordering experiences.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. How long do you anticipate the value trend continuing?
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Why Every Restaurant Needs an Online Ordering System The answer is simple: to stay competitive.
Key customer factors that influence dining preferences, from demographics to behavior. Demographics help you define the basic characteristics of your target diners, giving you insight into who they are, what they can afford, and how their lifestyle influences their dining choices. or How often do you order delivery?
On average, Gen Z diners say they'd only wait up to 33 minutes for a delivery order. We also found that Gen Z is ordering takeout/delivery far more frequently, with 69 percent of Gen Z diners saying they order takeout or delivery weekly or more often – well above the U.S. average of 39 percent across all age groups.
In short, consumers are ordering more food, and for larger parties. We’ve noticed that the increase in basket size is partly due to more guests being on the same check and that, in fact, the share of single-party orders has declined.” percent compared to 2019. Compare that to average net price, which was up 7.5
Hyper-connectivity and lifestyle trends will continue to influence and alter consumer behavior. Goods on the Go : Mobileorder-ahead has quickly gone from a new phenomenon to a key differentiator as restaurants and customers alike enjoy its benefits.
This stresses the need for customer retention programs. Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. Thus, loyaltyprograms are the best ROI-driven strategy for customer retention. This customer loyalty stays strong, negating the changing market landscape.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. And it works 59% of respondents say marketing emails influence their purchase decisions. Promotions and Discounts Special offers drive customer action.
Early in the pandemic, 72 percent of operators invested in delivery and mobile/online ordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Investment in delivery and mobileordering pays off.
Music can help restaurants strengthen relationships with their customers and build loyalty. Set the Tone for Customer Dining Experience Music sets the tone and creates a mood that adds to the experience, which can have a significant influence on guests. One way to gain a competitive edge is with music – which is often overlooked.
We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. You can see which other restaurants they frequent, too, and the types of items they order from those places.
Here are few of the technology advancements that we’ve seen influence many consumers to embrace “homegating” rather than make their way back to bars and stadium. These obstacles ultimately forced the spirits industry to focus on selling their beverages in an on-demand ordering capacity. sales rose 7.7 percent to $31.2
Restaurants will continue to embrace digital on-premise, including mobileordering and payment at the table, to streamline operations and improve the guest experience. Restaurants will continue to embrace digital on-premise, including mobileordering and payment at the table, to streamline operations and improve the guest experience.
Other advancements include: integrating data from various sources, including social media, reviews, and loyaltyprograms, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences. Nothing is fraud proof.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. As customers increasingly turn to online ordering for convenience and safety, restaurants must adapt to stay competitive. Real-time order tracking. Order assignment and status updates.
It combines different online and offline strategies to promote a restaurant and increase orders. Optimize the website for mobile screens. Or you can partner with influencers, invite them to the restaurant, and ask them for a review on their accounts. Restaurant marketing revolves around making your business known.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, online ordering trends, and the world's best cities for food. percent stating these hikes have changed their ordering decisions.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. According to brightlocal , at least 87% of internet users are influenced by reviews and comments. Loyalty Rewards. Engagement on Social Media.
Throughout subsequent waves of the pandemic, the reports explored the growth of off-premise strategies including the spike in mobile apps and, more recently, captured softening safety concerns among consumers when they began favoring shorter wait times over safety protocols. Order accuracy and speed top list of what consumers want.
In the hospitality industry today, it’s imperative to have up to date technology solutions with features that allow for contact-free planning, ordering, payments and delivery/pick-up. The more seamless this experience is for customers, the more likely they are to order through a venue today and in the future.
This will enable brands to better manage off-premises orders and balance their hybrid operating models. As mentioned before, this expands the need for loyaltyprograms, and also demands an agile technology stack that can go where customers are, as well as bring customers in.
88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March. Mobile advance ordering will become normative, as well as alerting local customers to restaurant openings and any deals.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. Consumers are still very willing to get mobile and visit your stores for pick-up. 15 percent are ordering take out/delivery with alcoholic drinks.
Online ordering is obviously huge in 2020, and customers are craving comfort food when they’re ordering in, according to Upserve’s new 2020 State of the Restaurant Industry data collected from the company's 10,000+ restaurant customers. Mobileordering trends. 1 reason Americans use mobileordering?
78 percent of Canadians have ordered delivery within six months prior to the survey. 78 percent of Canadians have ordered delivery within six months prior to the survey. Quebec ordered delivery the most, with 84 percent saying they had ordered within the last six months. Delivering Excellence. ” Supporting Local.
We have also learned that our guests are willing to try new things and have really embraced our touchless ordering system as well as our new takeout offerings. We realized how important transparency and communication were this year, both with our staff and our customers, in order to make everyone feel comfortable and feel safe.
In the next year, this role will also include helping them with order management during peak times. In the next year, this role will also include helping them with order management during peak times. Using LPR, restaurant staff can link an order to a customer's car and use it as an identification to deliver their order once ready.
It also could provide a future outlook for the industry, especially if more states implement stay-at-home orders in response to rising COVID-19 cases. While over half of every age group agreed that businesses' responses had changed their opinions, people aged 18-29 were most likely (64 percent) to be influenced.
Those that are continuing to prosper had their technological house in order prior to the pandemic. such as using mobile messaging to keep customers informed while their food is being prepared and provide a mechanism for informing restaurants when they have arrived to pick up their order. Our outlook for 2021 is optimistic.
If a diner always orders vegan dishes, they should receive updates on vegan specials. Mobile Optimization: The Pocket Sommelier With mobile searches surpassing desktop, it’s essential to: Streamline the booking process. Offer exclusive discounts on app-based orders. Include exclusive discounts or early-access deals.
Through this program, Dunkin’ franchisees have the opportunity to offer their restaurant employees an affordable, flexible and supportive pathway to an associate or bachelor’s degree from SNHU. Taffer’s Tavern has its eyes set on bringing its bar fare andbeverage program to D.C. ” Showing Support. .”
Mobile Coffee Shops (Carts and Trucks). A common way for coffee shops to get financed is through business loan programs. Planned marketing strategies: Will you have a loyaltyprogram? Keep in mind that every coffee shop is going to be different, influenced by its location, size, and target market. Coffee Bars.
Since its inception in mid-March, more than 500 restaurants around the world have joined the program and are reporting sales ranging from several thousand dollars to up to $60,000. "The program is inventive and very attractive to our guests."
” This model allows guests to order at the counter and have their food delivered directly to their table; they can order their food via delivery services; they can order in-restaurant and take their food to go; or they can enjoy their food at the bar along with a handcrafted margarita served by a bartender.
COVID-19 triggered an increase in remote, app-based ordering in the US On Premise. More than two thirds (69 percent) of consumers say it is still their preferred method, compared to 9 percent who want to order through their phone. While many younger people have embraced digital order and pay, older ones haven’t.
Ensure it’s easy to navigate and mobile-friendly. Building a community around your brand fosters loyalty. Collaborate with Influencers and Food Bloggers Partnering with local influencers and food bloggers can expand your reach. When guests see their suggestions in action, it builds loyalty and trust.
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