7 Shifts

OCTOBER 22, 2024

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

MARCH 21, 2025

Key customer factors that influence dining preferences, from demographics to behavior. Demographics help you define the basic characteristics of your target diners, giving you insight into who they are, what they can afford, and how their lifestyle influences their dining choices. or How often do you order delivery?

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

JANUARY 23, 2025

Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order. People love the feeling of being rewarded for their dedication, and a good program ensures they feel appreciated every time they visit. All you have to do is keep them happy.

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

Loyalty Program 467

Loyalty Program Customer Experience Customer Service Communication 467

ChowNow

MARCH 19, 2025

With 52% of diners saying that ordering takeout is essential to their lifestyle, its no longer just an optionits an opportunity. But getting customers to order once isnt enough. With competition increasing and third-party apps controlling customer relationships, building loyalty requires a smarter approach.

Loyalty Program 195

Loyalty Program Email Marketing Back of House Customer Experience 195

Modern Restaurant Management

MAY 30, 2023

Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. Frequent users (ordering from restaurants more than five times a week) were far more digitally engaged with brands. RMS dug deep into many influences on dining choices – including social media.

Loyalty Program 492

Loyalty Program Social Media Download 2023 492

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

Modern Restaurant Management

JUNE 17, 2024

On average, Gen Z diners say they'd only wait up to 33 minutes for a delivery order. We also found that Gen Z is ordering takeout/delivery far more frequently, with 69 percent of Gen Z diners saying they order takeout or delivery weekly or more often – well above the U.S. average of 39 percent across all age groups.

Operations 473

Operations Loyalty Program Mobile Ordering Consumer Goods 473

ChowNow

FEBRUARY 12, 2025

A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. And it works 59% of respondents say marketing emails influence their purchase decisions. Promotions and Discounts Special offers drive customer action.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

ChowNow

FEBRUARY 7, 2025

Drive repeat business through loyalty programs, email campaigns, and promotions. Do you want to drive more online orders? Investing in digital ads, email marketing , and an optimized online ordering system that can boost sales. Online Ads (Google, Facebook, Yelp, etc.)

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

OCTOBER 4, 2021

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up. Keep Your Online Menu up to Date.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 493

Ordering Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. For instance, in many cases, the first time someone sees your logo will be online, so it better look just as good on an iPhone as it does on a giant sign. Having a digital presence is critical.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

OCTOBER 18, 2021

Here are few of the technology advancements that we’ve seen influence many consumers to embrace “homegating” rather than make their way back to bars and stadium. These obstacles ultimately forced the spirits industry to focus on selling their beverages in an on-demand ordering capacity. sales rose 7.7 percent to $31.2

Loyalty Program 493

Loyalty Program Online Ordering Mobile Ordering Beverage 493

Modern Restaurant Management

MARCH 1, 2022

In short, consumers are ordering more food, and for larger parties. We’ve noticed that the increase in basket size is partly due to more guests being on the same check and that, in fact, the share of single-party orders has declined.” percent compared to 2019. Compare that to average net price, which was up 7.5

Loyalty Program 458

Loyalty Program Mobile Ordering Download Food Order 458

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2025 2024 221

7 Shifts

AUGUST 12, 2021

Data acquired about your actual consumers can be used in both online and offline marketing campaigns. In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Loyalty Rewards. Online Delivery.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

The Rail

DECEMBER 2, 2024

Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. As customers increasingly turn to online ordering for convenience and safety, restaurants must adapt to stay competitive. Real-time order tracking. If so, you’re not alone.

Delivery 147

Delivery Food Loyalty Program Food Order 147

Modern Restaurant Management

JULY 6, 2023

Without question the superior answer is a strategy and implementation that creates customized experiences, fosters strong connections, boosts guest engagement and significantly influences customer behaviors. By offering incentives and rewards, restaurants can encourage customers to join the program and willingly provide their data.

Seating 450

Seating Innovation Marketing Loyalty Program 450

Modern Restaurant Management

JUNE 20, 2023

The restaurant industry has generally seen an increase in online orders since the start of the pandemic. It means more restaurant businesses now have an online presence. It can also influence their purchasing decision. So when you showcase UGC, you can attract new diners and enhance customer loyalty, too.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

OCTOBER 1, 2022

It combines different online and offline strategies to promote a restaurant and increase orders. One of the best ways to become visible is to go online and create a website. Or you can partner with influencers, invite them to the restaurant, and ask them for a review on their accounts.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

AUGUST 24, 2021

It’s a business tale as old as time: the newly-hired CMO figures he/she can move a whole lot of product if they can just get their hands on enough budget upfront to build out savvy online ordering tools, an app with a strong loyalty program, and a delivery solution with order injection, alongside the budget to market the brand on tv, build a (..)

Marketing 520

Marketing Social Media Download Back of House 520

Modern Restaurant Management

DECEMBER 21, 2022

Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience. Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience.

2023 493

2023 Loyalty Program Mobile Ordering Customer Experience 493

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

2021 490

2021 Coupons Loyalty Program Fast Casual 490

Modern Restaurant Management

FEBRUARY 18, 2020

We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. One great thing about the online delivery market is that it produces massive amounts of data. Heloise Blaure, founder of HomeKitchenLand.com.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

APRIL 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. Easy online ordering – Easy online ordering was nearly tied for second. March Sales Decline. percent in March.

2020 491

2020 Point of Sale Fast Casual Online Ordering 491

Modern Restaurant Management

SEPTEMBER 16, 2024

Operational Empathy: Understand the Core One of the most significant ways my background has influenced my strategy as a COO is through operational empathy. Or perhaps an incorrect food order. No two restaurants are the same, so take a pulse on where your system is at in terms of customer programs and service offerings.

Leadership 450

Leadership Operations Loyalty Program Guest Recovery 450

7 Shifts

AUGUST 12, 2020

What are they ordering? See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week. There are dozens of companies that provide high-quality drag-and-drop templates with all the tools you need to take reservations and online orders.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JANUARY 12, 2022

Early in the pandemic, 72 percent of operators invested in delivery and mobile/online ordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Investment in delivery and mobile ordering pays off.

2022 539

2022 Mobile Ordering Guest Recovery Point of Sale 539

Modern Restaurant Management

APRIL 20, 2021

In the hospitality industry today, it’s imperative to have up to date technology solutions with features that allow for contact-free planning, ordering, payments and delivery/pick-up. The more seamless this experience is for customers, the more likely they are to order through a venue today and in the future.

2021 473

2021 Online Ordering Mobile Ordering Guest Recovery 473

Modern Restaurant Management

SEPTEMBER 15, 2021

78 percent of Canadians have ordered delivery within six months prior to the survey. 78 percent of Canadians have ordered delivery within six months prior to the survey. Quebec ordered delivery the most, with 84 percent saying they had ordered within the last six months. Delivering Excellence. ” Supporting Local.

2021 447

2021 Retail Loyalty Program Online Ordering 447

Modern Restaurant Management

DECEMBER 21, 2022

This will enable brands to better manage off-premises orders and balance their hybrid operating models. As mentioned before, this expands the need for loyalty programs, and also demands an agile technology stack that can go where customers are, as well as bring customers in.

2023 419

2023 Loyalty Program Fast Casual Customer Experience 419

Lavu

APRIL 4, 2025

Using data from POS systems, loyalty programs, and feedback forms, restaurants can create targeted promotions and build long-term loyalty. What Youll Learn About Personalized Restaurant Marketing Collect Data : Use the right POS systems , loyalty programs, and feedback forms to gather customer insights (e.g.,

Marketing 78

Marketing Loyalty Program Email Marketing POS 78

Modern Restaurant Management

DECEMBER 4, 2020

It also could provide a future outlook for the industry, especially if more states implement stay-at-home orders in response to rising COVID-19 cases. Online reviews are an increasingly valuable resource for customers searching for goods and services at local businesses during the COVID-19 pandemic, according to new research from Podium.

Loyalty Program 364

Loyalty Program Online Ordering Consumer Goods Fast Casual 364

Modern Restaurant Management

JUNE 3, 2021

Order accuracy and speed top list of what consumers want. The vast majority will revisit a specific drive-thru if their order is always correct (68 percent) and service is fast (62 percent). 68 percent order directly from restaurant apps multiple times a month compared to 42 percent who never order from third-party apps.

2021 474

2021 Fast Casual Mobile Ordering Guest Recovery 474

Modern Restaurant Management

APRIL 16, 2024

For today’s always-online consumers, it’s all the same. Ninety-four percent of diners base their decisions on online reviews, and businesses who respond are seen as nearly two times more trustworthy than businesses who don’t. Nobody likes being ignored – online or off. Reviews matter. All you have to do is ask AI.

Social Media 275

Social Media Loyalty Program Online Ordering Customer Service 275