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How to Find the Target Market for Your Restaurant

ChowNow

Key customer factors that influence dining preferences, from demographics to behavior. Demographics help you define the basic characteristics of your target diners, giving you insight into who they are, what they can afford, and how their lifestyle influences their dining choices. Lets get started and find your target audience.

Marketing 195
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Restaurant Marketing for Inflationary Times

Modern Restaurant Management

Or you can partner with influencers, invite them to the restaurant, and ask them for a review on their accounts. UGC refers to photos, videos, and other types of content your visitors create with mentions of your restaurant. From email promotions to UGC and influencers, digital marketing provides tools for various budgets.

Marketing 508
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221
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How to Build a Restaurant Referral Program

The Eat Restaurant

A restaurant referral program is essential for client acquisition, as 61% of diners trust recommendations from friends, family, and coworkers. Personal recommendations are more effective than influencers or review platforms, which only 22% and 15% of diners trust, respectively. Heres why it matters: 1.

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2023 Outlook: Trends and Challenges Restaurants Will See, Part Two

Modern Restaurant Management

Instead, as these solutions advance, companies should refer to their technology as “Smart Carts,” or something in the same vein, to give a more accurate representation of what they provide and come off as warm and welcoming tools designed to elevate hospitality. – Phil Quackenboss, VP of Restaurants & Growth at Fetch.

2023 493
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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. According to our survey, consumers reference these precautions before making a purchase decision. Emotional Connection and Loyalty. 2 ranking, Nike.

2020 491
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10 Digital Marketing Tips for Restaurants

Social Hospitality: Restaurants

Test Loyalty Programs. Reward existing customers with loyalty programs and offer incentives for return visits. Restaurants that use loyalty programs and send SMS campaigns often see a repeat customer rate of 80% and above (for online orders on own platforms). Give them a referral bonus to reach more people.

Marketing 170