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Leverage SocialMedia and Local InfluencersSocialmedia and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. We’ve seen firsthand how socialmedia generates buzz—especially when our famous customers get involved.
“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
The psychological principle behind these dealsscarcity and exclusivitymakes them feel special and valuable, influencing customers to buy more and increasing your restaurants AOV without feeling like a hard sell. Earn a free item after X qualifying orders Builds customer loyalty and increases repeat business.
To do so, you must have an optimized website and engaging socialmedia profiles. Use data from your POS system, online ordering platform, or loyaltyprogram to divide your customers based on factors like their dining frequency, preferences, or location. Segmenting your email list is essential for sending targeted offers.
Key customer factors that influence dining preferences, from demographics to behavior. Demographics help you define the basic characteristics of your target diners, giving you insight into who they are, what they can afford, and how their lifestyle influences their dining choices. Lets get started and find your target audience.
Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order.
Build a Customer LoyaltyProgram Were starting here because a loyaltyprogram is one of the most effective ways to build lasting connections with your customers, and its easier to set up than you might think. For example, the ChowNow Rewards Program makes it incredibly simple for restaurants to offer this experience.
Socialmedia, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your socialmedia. Don’t just rely on organic socialmedia.
Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. About half of respondents rely on apps for loyalty or rewards promotions, an effective and profitable way to grow your brand’s reach in these price-sensitive times. But don’t just take our word for it.
One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? It can also influence their purchasing decision.
At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyaltyprogram that is relevant for a variety of guests? What are the best practices for building a new loyaltyprogram?
Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.
Drive repeat business through loyaltyprograms, email campaigns, and promotions. Promotions, local SEO, and socialmedia ads can help bring more people through your door. A strong socialmedia presence, community partnerships, and local events can get your name in front of more potential customers.
With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. One way to access the WiFi is by logging into socialmedia for the free access.
One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents. Leverage socialmedia.
Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Facebook’s 1.62
Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. Manage SocialMedia. More consumers are looking to interact with brands on socialmedia platforms. Begin a LoyaltyProgram.
Communicate with Customers on SocialMedia. Meet your guests on socialmedia. Promoting a business on socialmedia is as easy as taking a photo of your meals and clicking the “Share” button. Such content showcases the brand favorably and works as social proof.
Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases. Revenue growth in 2024 was largely driven by menu price adjustments.
This stresses the need for customer retention programs. Today, customers find restaurant brands through influencers, socialmedia, review sites, and multiple channels. Thus, loyaltyprograms are the best ROI-driven strategy for customer retention. This is a key point that results in high customer loyalty.
Without question the superior answer is a strategy and implementation that creates customized experiences, fosters strong connections, boosts guest engagement and significantly influences customer behaviors. By offering incentives and rewards, restaurants can encourage customers to join the program and willingly provide their data.
Consider launching socialmedia challenges encouraging customers to post reviews or create branded hashtags that motivate your diners to become brand advocates. Then, you can share customer-created videos to diversify your content and provide social proof. Its crucial to pair with the right influencer, however.
Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. Since happy hours are also about socializing , make sure to include plenty of shareable items.
Email marketing might not be as flashy as socialmedia marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike socialmedia platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.
In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Engagement on SocialMedia. According to brightlocal , at least 87% of internet users are influenced by reviews and comments. Loyalty Rewards.
Is our socialmedia presence a cost center or an action driver? With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. Does the cost of a SaaS-based recommendation engine outweigh its benefits?
– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience.
With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. Theres little room for branding, and menu presentation, pricing, and promotions are often influenced by the platforms rules rather than the restaurants preferences.
From stand-out socialmedia accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! SocialMedia. actively follow their favorite restaurants on socialmedia? Many of these diners even use these social platforms to pick and choose their next dining experience.
Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. LoyaltyProgram. Almost 70 percent of customers admitted that rewards or loyaltyprograms do influence their shopping decisions. SocialMedia. Out-Of-Home.
There are many restaurants who’ve never touched advertising or socialmedia, and they’ve been the neighborhood’s go-to spot for decades. See how they’re branding themselves online and across socialmedia, and what kind of promotions they’re running throughout the week. Loyaltyprograms Who doesn’t love free stuff?
Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. Building a food delivery app for your restaurant can help you expand your reach, streamline operations, and foster customer loyalty. Socialmedia login for easy access.
“As QSRs make it increasingly easier to order off-premise with the rollouts of mobile applications and loyaltyprograms, they provide a convenience to customers that may take the sting out of higher prices,” said Acerra. Delivering that level of convenience will win brand loyalty.”
” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, socialmedia marketing, sustainability and third-party delivery. The restaurants of the future will disrupt the industry with: specialization, availability, exclusivity and speed and, media engagement.
Data on Repeat Diners : If a consumer has downloaded the app, joined a loyaltyprogram or checked-in to your QSR, they expect to hear from you and would welcome perks and incentive to return. Timeout from Fighting : Let’s call it half-time for the great fast-food socialmedia wars.
Responding to your customer reviews is essential to boosting multi-location businesses’ online reputations and increasing customer loyalty. To actively influence online reputation, restaurants must see review responses as one side of an ongoing conversation. Their CX team was only capturing insights via loyaltyprograms.
By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. By promoting socialmedia channels, mobile apps, or loyaltyprograms, QSR operators can encourage customers to interact with their brand outside of the restaurant.
It sets the stage for customer excitement, loyalty, and lasting buzz. Think of it as setting the stage for an unforgettable show: Tease on SocialMedia – Share sneak peeks, ingredient highlights, or behind-the-scenes photos. Media Events – Invite journalists and bloggers to spread the word.
A restaurant referral program is essential for client acquisition, as 61% of diners trust recommendations from friends, family, and coworkers. Personal recommendations are more effective than influencers or review platforms, which only 22% and 15% of diners trust, respectively. Heres why it matters: 1.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. The sharp decline in sales has reached all restaurant dayparts as regular daily routines got upended by the social distancing guidelines. percent in March.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
With just under 50 percent of people planning to host their event outside, restaurants, hotels and venues with an outdoor space should begin promoting these offerings through their marketing and social channels. More than one in three (34 percent) said that they will be planning their event with 1-3 months’ notice.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
Casual Dining Preferences Market Force Information unveiled a survey on casual dining preferences across the United States highlighting shifting trends influenced by economic factors and evolving consumer tastes. Below are insights from the survey, highlighting the latest trends surrounding gift cards, loyaltyprograms and merchant apps.
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