7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. Not only that, 34% of consumers choose where to dine based on peer-reviewed websites.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

The Restaurant Group

JULY 25, 2024

Maximizing Your Restaurant’s Potential: A Comprehensive Guide by TRG Restaurant Consulting Managing a restaurant is hard work. Here’s how we do that: Crafting a Profit-Driven Menu Seventy-seven percent of diners visit a restaurant’s website before they visit one. But how do you earn their loyalty?

Hiring 78

Hiring Loyalty Program Website Management Cash Management 78

Rocket Fuel

NOVEMBER 19, 2024

Back-of-House (BOH) Systems: BOH platforms offer streamlined inventory management, staff coordination and kitchen operations tracking. Payroll Portals: Payroll platforms track employee hours, manage schedules and process payments seamlessly. Was a new manager on duty? These systems help optimize efficiency behind the scenes.

Operations 52

Operations BOH Franchise Franchising 52

Social Hospitality

JULY 5, 2019

” button that redirects people to your online ordering website, for example. Customer Relationship Management (CRM) is one of the most important ways to get people to come back to your restaurant. Test Loyalty Programs. Reward existing customers with loyalty programs and offer incentives for return visits.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Modern Restaurant Management

MARCH 16, 2023

Music can help restaurants strengthen relationships with their customers and build loyalty. Set the Tone for Customer Dining Experience Music sets the tone and creates a mood that adds to the experience, which can have a significant influence on guests. One way to gain a competitive edge is with music – which is often overlooked.

License 189

License Loyalty Program Customer Experience Customer Service 189

The Rail

AUGUST 8, 2024

A typical restaurant’s revenue is influenced by several factors, including location, menu pricing, and customer turnover. A payment processor with advanced features like customer profiles, integrations, and loyalty program functionality can help you build stronger, and more profitable, relationships with your patrons.

Loyalty Program 52

Loyalty Program Website Management Social Media Online Ordering 52

Modern Restaurant Management

OCTOBER 4, 2021

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. Manage Social Media. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

ChowNow

SEPTEMBER 9, 2024

Increase revenue Marketing efforts can help influence what and how much customers order. Investing in an automated marketing solution, like ChowNow’s automated email marketing, can help keep expenses predictable and manageable. If your marketing efforts are focused on increasing loyalty, this is a great KPI to measure.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. Managing this transition effectively is a must to ensure customer satisfaction and meet customer expectations.

Loyalty Program 59

Loyalty Program Customer Service Social Media Customer Experience 59

Restaurant Engine

SEPTEMBER 13, 2023

With more than half of people today saying social media can influence their restaurant choice , it’s never been more important to build a presence on social media. Social media has changed the fabric of society, and it greatly influences people all over the country. The goal is to build loyalty through special deals.

Social Media 59

Social Media Loyalty Program Email Marketing Website Management 59

The Rail

NOVEMBER 10, 2023

Retargeting: Don't Forget the Almost-Customers Retargeting tools allow you to display ads to individuals who have previously interacted with your website but did not make a reservation or purchase. Ensure your ads are mobile-friendly and lead to a mobile-optimized website. It's a gentle reminder of what they're missing out on.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Chowly

FEBRUARY 23, 2024

The restaurant industry’s optimism rests on customer loyalty, with 9 in 10 consumers considering dining out an essential lifestyle choice. Additionally, 81% of potential consumers express likelihood in joining loyalty programs, signaling a growing appetite for personalized and rewarding dining experiences.

2024 96

2024 Loyalty Program 2023 Point of Sale 96

Restaurant365

FEBRUARY 25, 2020

Your restaurant profit margin can be influenced by food and inventory trends, your geographic location, the state of the broader economy, and a wide range of other factors. However, make sure to consider the effects on your profit margin by using your restaurant management system to track the financial impact of adding a delivery service.

Loyalty Program 183

Loyalty Program Point of Sale Fast Casual Online Ordering 183

Apicbase

OCTOBER 24, 2022

Managing a restaurant business is quite tricky. Now, businesses are returning to normal, so it’s time to level your management to increase sales and grow your restaurant. Build and Optimize Your a Restaurant Website. Websites are powerful marketing tools. Loyalty Program.

Loyalty Program 52

Loyalty Program Social Media Website Management Food Order 52

7 Shifts

JULY 16, 2021

See why 500,000+ restaurant pros choose 7shifts for scheduling and team management. A common way for coffee shops to get financed is through business loan programs. See why 500,000+ restaurant pros choose 7shifts for scheduling and team management. Planned marketing strategies: Will you have a loyalty program?

License 459

License Hiring Equipment Small Business 459

The Restaurant Times

JANUARY 30, 2022

To give you a sense of what SEO for restaurants entails, it primarily entails optimizing your website and content for local searches. ” As a result, optimizing your website for “near me” searches has the greatest potential for growing your restaurant business of any marketing tactic. Marketing With Influencers .

Innovation 52

Innovation Marketing Loyalty Program Social Media 52

Open for Business

MARCH 21, 2023

User-generated content and influencer marketing campaigns are both types of word-of-mouth marketing. Online reviews: Customer reviews on websites like OpenTable, Google, Facebook, and Yelp are powerful forms of word-of-mouth marketing. Referral programs: One way to encourage positive word-of-mouth is referral marketing.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Lavu

NOVEMBER 18, 2022

Team and Management: Introduce your team, and share a brief bio about each member of your leadership team. Consider what you need for your website, signage, menus, promotional postcards, etc. List media outlets in your area along with stories to pitch to nearby news stations, print publications, blogs, and social media influencers.

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

7 Shifts

MARCH 27, 2020

You can point your restaurant staff towards monetary relief programs offered by the government and other organizations to help them stay afloat if your business closes. Manage expectations by creating a timeline for updates. Stay tuned for 7shifts’ very own relief program! Look at your historical sales and food cost reports.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Apicbase

FEBRUARY 29, 2024

85% of operators use POS data to engage with customers via text or email, while 60% use it for their loyalty programs. Square , 2024) Get started : Restaurant Inventory Management Software for Multi-Unit Restaurants and Large-scale Catering Operations. million tons in 2020 and 12 million tons in 2021.

2024 52

2024 Operations 2023 Loyalty Program 52

MBB Hospitality

NOVEMBER 28, 2023

In today’s digital age, a strong online presence with a well-maintained website, active social media profiles, and engaging content can set you apart. These narratives build customer loyalty and can be the defining factor that keeps your tables filled. Use data analytics to understand dining trends and optimize menu offerings.

Loyalty Program 52

Loyalty Program Customer Service Customer Experience Social Media 52

Focus POS

NOVEMBER 19, 2019

Your strengths lie in restaurant management, not necessarily restaurant marketing, so we’ve pulled together four tips to up your marketing skills for 2020. Your restaurant marketing strategy needs to include an updated website that is geo-targeted to your location. Prioritize Local SEO. Put yourself in your customers’ shoes.

2020 74

2020 Marketing Loyalty Program Email Marketing 74

Sling

DECEMBER 2, 2020

Cultivating customer loyalty is an essential part of making your business a success in the 21st century. But what is customer loyalty, and why is it so important? And how can you improve customer loyalty in your business? What Is Customer Loyalty? Why Is Customer Loyalty Important? How To Improve Customer Loyalty.

Loyalty Program 78

Loyalty Program Coupons Customer Service Website Management 78

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

2021 196

2021 Coupons Loyalty Program Fast Casual 196

Gourmet Marketing

SEPTEMBER 23, 2021

Establish a loyalty program to offer your customers rewards. A loyalty program is a fantastic way to get your customers to come back again and again. There are a number of ways to approach a loyalty program and how it works will ultimately depend on your personal preferences. In-restaurant ideas.

Marketing 61

Marketing 2021 Social Media Website Management 61

Restaurant Engine

FEBRUARY 28, 2024

For example, include things like your website, photography, video, social media, digital ads, flyers, etc. Include a section on how you’ll manage your food truck, how many employees you’ll hire, etc. Build a user-friendly, fast website that highlights your daily locations and menu. Create a loyalty rewards program.

Food Truck 52

Food Truck Food License Website Management 52

Touch Bistro

JULY 15, 2021

Build a Website and Optimize it. By building an active and updated restaurant website , you can reach new customers who are searching for a delicious place to eat. To build your website, follow these four steps: Step 1: Prepare by browsing the Internet for restaurant website design inspiration and finding similar sites.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Modern Restaurant Management

JANUARY 12, 2022

But despite these concerns, 46 percent of people noted they will eat out daily to several times a week in coming months and showed a growing loyalty to their favorite brands. Technology that helps kitchens manage and time orders from multiple channels will be key to keeping pace and ensuring diners stay happy and loyal.”

2022 215

2022 Mobile Ordering Guest Recovery Point of Sale 215

Modern Restaurant Management

DECEMBER 4, 2020

. “They’ve had to basically adapt and change their entire business model,” says Yang Yang, an associate professor in the School of Sport, Tourism and Hospitality Management (STHM) at Temple University. Good management of online reviews can make a difference.

Loyalty Program 145

Loyalty Program Online Ordering Fast Casual Consumer Goods 145

Modern Restaurant Management

FEBRUARY 18, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry movers and shakers: "What do you feel is going to cause disruption in the restaurant industry over the next decade?” In addition to improving the guest experience, technology also makes it easier for restaurants to manage their operations. Reduce theft.

Mobile Ordering 215

Mobile Ordering Front of House Customer Service Customer Experience 215

Restaurant365

NOVEMBER 19, 2019

To prepare for the new year, restaurant owners, operators, and managers need to start planning now. New training methods focus on thorough cross-training, an emphasis on company mission and values, and solid management team structures. Managing complex, rotating inventory. Finding and training staff.

2020 92

2020 Operations Mobile Ordering Social Media 92

Modern Restaurant Management

APRIL 20, 2021

As consumers ramp up their event planning, operators should continue to leverage connected technology solutions to ensure the event booking and management process is streamlined and as user-friendly as possible. ” Optimism Is Returning. There were also some surprises, such as reductions in food and labor costs.

2021 189

2021 Online Ordering Mobile Ordering Guest Recovery 189

Apicbase

JUNE 20, 2022

Preferably, they have managed a team before. These are the primary sources potential restaurant owners turn to when evaluating franchise opportunities: Your current and past franchisees Your website and social media Industry events Franchise opportunity lists The wildcard: your customer database. Your website and social media.

Recruiting 52

Recruiting Franchise Franchising Loyalty Program 52

Restaurant365

APRIL 9, 2020

Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”). Then, focus your website development on ranking for these terms. Ensure mobile-friendly website + menu.

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

The Restaurant Times

SEPTEMBER 30, 2021

The advertiser, here a restaurant, is paid each time a user clicks on one of their web adverts, creating more engagement with the website. Press-driven marketing activities can have a significant influence on a business than revenue-focused promotions. Loyalty Programs.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

Lavu

MARCH 11, 2020

Understanding Restaurant Management Software. Among the technology offered today is restaurant management software. . If you’re in the beginning stages of looking for a restaurant management system , you might have multiple questions or concerns. Why do you need restaurant management software?

Management 78

Management Management Cash Management Mobile Ordering 78

The Restaurant Times

JANUARY 14, 2022

Ghost kitchens are easier to open and manage, but they are not without their challenges. Your cuisines will influence the design and layout of your ghost kitchen. It’s crucial to build a solid online presence on websites, delivery platforms, review sites, and social media. 7 Steps To Open Your Touchless Ghost Kitchen In The UK.

Online Ordering 52

Online Ordering Email Marketing Social Media 2030 52