Modern Restaurant Management

OCTOBER 23, 2023

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. In fact, Influencer Marketing Hu b stated that businesses are making $5.78 in earned media value for every $1 spent on influencer marketing.

Fine Dining 520

Fine Dining Marketing Social Media Influencer 520

Modern Restaurant Management

JULY 14, 2020

COVID-19 has transformed the restaurant and hospitality industry, which means that restaurants need a new approach to promoting and marketing their business to health and safety-conscious diners. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 539

Marketing Social Media Influencer Online Ordering 539

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Or you can partner with influencers, invite them to the restaurant, and ask them for a review on their accounts. Does this type of marketing work in 2022?

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

DECEMBER 10, 2021

Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Make Use of Local SEO and Content Marketing. Aside from using Google My Business, you may also use content marketing to promote your restaurant. That all changed when chef and food influencer David Chang featured the BBQ joint in his Netflix show.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

DECEMBER 19, 2024

One of our most effective methods for creating a deeper connection beyond a transaction is through storytelling, using local flavors and regional influences in our menu. As dietary preferences and cultural influences evolve, it’s more important than ever for establishments to differentiate themselves by embracing diverse menu offerings.

Dietary Restrictions 417

Dietary Restrictions Influencer Customer Experience Menu 417

Modern Restaurant Management

JULY 8, 2021

It’s no secret that the influencer marketing industry is booming with billions of dollars. But what many fail to recognize is that mega influencers are not a one-size-fits-all, and they should instead consider partnering with a micro influencer. And there’s even more trust with micro influencers.

Influencer 508

Influencer Consumer Goods 2016 Marketing 508

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement. Phygital marketing is a hybrid channel delivering an immediate, immersive experience to make brands memorable and converts.

Marketing 530

Marketing Mobile Ordering Online Ordering Customer Experience 530

Modern Restaurant Management

JANUARY 10, 2023

according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke. Make video quality a priority.

Marketing 531

Marketing Social Media Small Business Cash Management 531

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. From start-ups to the leading international brands all put a lot of emphasis on Instagram marketing to boost their marketing efforts. Instagram is the digital equivalent of word-of-mouth marketing and promotion.

Marketing 493

Marketing Influencer Social Media Food Supply 493

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

JUNE 18, 2020

And to inspire you to put your experience to work for you, here is a quick guide to the Post-CV restaurant marketing themes that will help your business bounce back to profitability in the new normal – whatever that looks like. What marketing methods would you employ with a proactive mindset? Sensitivity.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Goliath Consulting

DECEMBER 3, 2024

Today, the Michelin Guide continues to explore new markets and broaden its global influence. Potential new markets include: Middle East : Following its entry into the UAE, Michelin could target other Middle Eastern countries such as Saudi Arabia and Qatar, both of which are working to elevate their global culinary reputations.

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Marketing Email Marketing 2006 2009 243

Modern Restaurant Management

AUGUST 24, 2021

With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. And it’s a place where finance and marketing build repeatable models that actively drive pipeline performance. You know, the usual in 2021.

Marketing 520

Marketing Social Media Download Back of House 520

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

FEBRUARY 25, 2025

This shift demands a new approach to local marketing – one that prioritizes and enables nuanced queries, hyper-local engagement, and AI-powered discovery. Search profiles as well as review sites also offer traditional recommendations in the form of written reviews, which have a strong influence on restaurant consumers.

SEO 324

SEO Social Media Customer Experience Customer Service 324

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Here are few ways you can market your in-house restaurant delivery business. Billboards : Invest a bit in your brands with billboards to help market your in-house delivery business across your store and surroundings.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Its crucial to pair with the right influencer, however.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

DECEMBER 19, 2024

In the restaurant industry, advances in payment processing and payment technology are driving significant changes, influencing everything from customer experience and operational efficiency to revenue generation and security. According to Statista , the global online food delivery market size was valued at $151.5

2025 447

2025 Loyalty Program Mobile Ordering Online Ordering 447

Modern Restaurant Management

SEPTEMBER 3, 2021

It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works. Consider the following: Data shows 83 percent of marketers feel their campaigns are more effective with location-based marketing and see higher response rates.

Advertising 495

Advertising Marketing Coupons Customer Service 495

Modern Restaurant Management

SEPTEMBER 20, 2022

Marketing strategies and tactics can sometimes be an afterthought. The challenge now is that the twin influences of social media and social distancing have transformed how word gets around. There’s also no need to compensate influencers to star in these videos. This is true globally and locally.

Marketing 493

Marketing Social Media Front of House Customer Experience 493

Modern Restaurant Management

MARCH 18, 2025

Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority. Now is the time for restaurant brands to ask: Are we merging human insight with technology to craft meaningful customer journeys?

2025 322

2025 Sustainability Social Media Customer Experience 322

Modern Restaurant Management

JULY 29, 2022

billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. Drives market share growth – The fast-food industry is made up of several large competitors and many smaller brands. In 2021, QSR brands spent an estimated $1.8

Advertising 522

Advertising Take-out Marketing Social Media 522

Modern Restaurant Management

OCTOBER 14, 2024

For restaurants, especially those operating on thin margins, these fees can influence pricing strategies, profitability, and even operational decisions. Ultimately, understanding and managing interchange fees will be crucial for restaurants aiming to maintain their financial health and competitive edge in a rapidly changing market.

Cash Management 322

Cash Management 2023 Customer Service Pricing 322

Modern Restaurant Management

FEBRUARY 1, 2021

As businesses begin to plan their strategy for 2021, they’ll need to leverage as many marketing and PR trends that they can to better raise paid and organic brand awareness. In 2021, restaurants especially need to utilize trending marketing and public relations best practices to rebuild their businesses. Bottom line?

2021 539

2021 SEO Marketing Social Media 539

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

DECEMBER 31, 2024

Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. ” Guests will have the opportunity to experience many of these trends come to life at Kimpton restaurants and bars across the globe.

2025 450

2025 Beverage Fine Dining Guest Recovery 450

Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. This includes looking at how the restaurant is running, looking at the people that are coming in, looking at the demographics and doing market research.

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

Modern Restaurant Management

FEBRUARY 27, 2025

Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. innovative and unique marketing strategies and 3. JA: The biggest challenges are supply chain logistics, maintaining quality, and adapting to different markets.

Franchise 221

Franchise Franchising Social Media Influencer 221

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. More than 2.5

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

JULY 6, 2023

Without question the superior answer is a strategy and implementation that creates customized experiences, fosters strong connections, boosts guest engagement and significantly influences customer behaviors. marketers have witnessed business growth by using personalized messaging. Surprisingly, 88 percent of U.S.

Seating 450

Seating Innovation Marketing Loyalty Program 450

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Digital Marketing Digital content can take several forms, from your website to search ads and email marketing.

Franchise 450

Franchise Franchising Marketing Social Media 450

Modern Restaurant Management

AUGUST 24, 2021

Industry reports are predicting that ghost kitchens will create a $1 trillion global market by 2030, rising by 25 percent each year for the next five years—an estimated $300 million in yearly sales – and a likely indication as to why more investors, as well as major QSRs, are rapidly entering the market.

Influencer 450

Influencer 2030 Online Ordering Customer Experience 450

Modern Restaurant Management

DECEMBER 11, 2024

Jason Cortellesso How do you market new merch availability? Marketing new merch is all about leveraging the community and creating buzz: In-Venue Displays : Eye-catching displays in high-traffic areas of the bar to immediately catch patrons’ attention. What lessons have you learned along the way?

Merchandise 419

Merchandise Sports Social Media Seasonal Menu 419

Modern Restaurant Management

DECEMBER 17, 2024

While built on cutting-edge technology, this is a simple solution for ensuring that every sales rep is equipped to effectively market to restaurant operators, with digital prospecting and proposal tools to help distributors expand their book of business.

2025 419

2025 Loyalty Program Customer Experience Online Ordering 419

EATER

FEBRUARY 18, 2025

Although often used as just a pitstop, the capital Colombo is home to a host of impressive restaurants and bars, as well as legendary bakeries, diners, and weekend markets. To say Sri Lanka has one cuisine ignores its deep culinary influences and strengths. The kitchen blends Mexican and Japanese dishes with Sri Lankan influences.

Hotels 296

Hotels Seasonal Menu Back of House Small Business 296