Remove Influencer Remove Merchandise Remove Social Media
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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

Prominently advertise your commitment to these safety and health guidelines in your social media page and website. You can also expect fresher and higher quality merchandise because the food won’t have to stay in transit for long. Enforce face-mask wearing for both employees and customers. Reach Out to Local Foodies.

Marketing 568
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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

The sharp decline in sales has reached all restaurant dayparts as regular daily routines got upended by the social distancing guidelines. The top factor influencing the choice to buy alcoholic drinks with take out/delivery relates to ease and safety. All Day Parts Suffering. restaurants, bars, clubs, etc.), ” Read more here.

2020 491
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Alison Roman, Bon Appétit, and the Global Pantry Problem

EATER

It stemmed from a recent interview that Roman gave in which she criticized both minimalism icon Marie Kondo and cookbook author Chrissy Teigen for peddling branded merchandise, implying that they were sellouts — while discussing her own “capsule collection” of cooking tools, no less.

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The Enduring Appeal of Signature Staples at QSRs and Beyond

Modern Restaurant Management

Consistency across all communication channels, from signage and advertising to social media and packaging, reinforces the unique selling points of a specific menu item, creating a cohesive brand experience that resonates with customers at every touchpoint.

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How I Got My Job: Designing NYC’s Coolest Restaurant Merch and Food Labels

EATER

My designs range from branding (logos, menus, merchandise) to physical assets (wallpapers, lighting, and events) to digital assets (social media, emails). When I started designing merchandise for brands, I really wanted to create something people would constantly want to wear and feel cool in. Is it vegan?

Design 300
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MRM Research Roundup: Mid-December 2020 Edition

Modern Restaurant Management

“It’s encouraging to see consumers continue to rally and support local businesses, with many planning to purchase merchandise, specialty items and gift cards as holiday gifts.” 22 percent of customers are looking to buy restaurant merchandise. 24 percent of people are interested in gifting signature sauces.

2020 419