Remove Influencer Remove Mobile Ordering Remove Pricing
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MRM Research Roundup: Price Wars, Influencer Impact and No-Show Fees

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of LTO impact, influencer impact and no-show fees. Only 18 percent of survey respondents said they used any form of digital or mobile training. As a result, they are making hard decisions to adjust prices and make menu changes.

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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. To do so, they must evaluate how value can be derived outside of price point.

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Restaurant Guests in the Driver’s Seat

Modern Restaurant Management

Customers want seamless interactions where their orders are taken correctly the first time. Guests also want to be engaged and well-informed throughout the ordering process. Guests also want to be engaged and well-informed throughout the ordering process. Are orders often inaccurate? What does that mean?

Seating 175
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15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. Price: Contact them for a custom quote Mailchimp If you're new to email marketing, Mailchimp is your best choice. Price: Free (1,000 monthly emails), Essentials - $6.50/month

2024 221
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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.

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Customer satisfaction boils down to one thing

ChowNow

Consumers are now 66% more likely to order takeout than they were in 2019, according to the National Restaurant Association. But as customers flock to apps and drive-thrus for easy ordering, how does it affect their view of your restaurant? adults who order from restaurants at least once a month.

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MRM Research Roundup: 2022 Restaurant Trends

Modern Restaurant Management

Early in the pandemic, 72 percent of operators invested in delivery and mobile/online ordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Investment in delivery and mobile ordering pays off.

2022 215