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“Every guest touchpoint–whether it’s a dine-in experience, an onlineorder, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
Onlineordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.
While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. This was only topped by grocery store increases at 79 percent.
Food bloggers and influencers are modern-day critics that can wield enough persuasive power to make or break a hospitality business. Any person with a social media account can be considered an influencer, so where should you begin? Micro vs. Macro Influencers. Find Bloggers in Your Niche.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.
Minimizing Menu Price Increases : Just because diners are still eating out and ordering in, does not mean they are happy about higher menu prices. Restaurant operators should limit significant menu price increases, explore value menus when possible, and avoid implementing any sneaky service charges.
Steady OnlineOrdering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home. Now, the process is fully digitized.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, onlineordering trends, and the world's best cities for food. percent of diners noting that recent price increases have altered their spending habits, and 58.5
Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority. Two-thirds of Gen Z and Millennials admit to spending more time online than they’d like, driving a desire for balance between online and in-person connections.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. Income: Do your customers prioritize affordability, or are they willing to pay premium prices?
Here are some key takeaways: Each generation discovers and researches restaurants differently, with younger generations relying more on online review platforms and social media. Theres also a visual element here, with diners eating with their eyes first and being reeled into new restaurants by food imagery and what I ordered videos.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.
Thirty-six percent of American diners follow restaurants on social media, with 39 percent of them doing so to determine if they want to order food from their establishment. ” Update your Online Presence. ” Update your Online Presence. Get in Touch with Influencers.
Frequent users (ordering from restaurants more than five times a week) were far more digitally engaged with brands. About half of respondents rely on apps for loyalty or rewards promotions, an effective and profitable way to grow your brand’s reach in these price-sensitive times. But don’t just take our word for it.
Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.
This is because you can expect lower prices due to the smaller distance between you and the businesses providing your goods. Social media influencers are all the rage when it comes to promotional material and it’s undeniable that their reach is considerable. People are looking up restaurants more and more online.
These factors contribute to a volatile supply chain, influencing everything from ingredient availability to menu pricing strategies. What’s more, innovations in food delivery, including drone technology and “dark stores,” facilities dedicated solely to fulfilling online food orders.
According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 billion in spending by others. And hungry teens love to eat.
At first glance, factors influencing where to grab a quick bite to eat may seem different from those behind buying a new pair of shoes. Yet they share a similar objective – influencing and serving customers wherever they are and with whatever they want. Retailers also needed to streamline ordering ahead for curbside pick-up.
When looking for the right onlineordering platform for your multi-location restaurant, it’s important to choose one that will help you remain profitable and give you the tools you need to run a successful business. . While there is no shortage of onlineordering services to choose from, not all onlineordering partners are alike.
The pandemic has taught the society at large to transact online accelerating digital transformation within the restaurant and hospitality verticals. The pandemic has taught the society at large to transact online accelerating digital transformation within the restaurant and hospitality verticals. Build Data-First Architectures.
Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. For instance, in many cases, the first time someone sees your logo will be online, so it better look just as good on an iPhone as it does on a giant sign. Data can also help optimize your menu and pricing model.
Here are few of the technology advancements that we’ve seen influence many consumers to embrace “homegating” rather than make their way back to bars and stadium. These obstacles ultimately forced the spirits industry to focus on selling their beverages in an on-demand ordering capacity. sales rose 7.7 percent to $31.2
It combines different online and offline strategies to promote a restaurant and increase orders. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. One of the best ways to become visible is to go online and create a website. Restaurant marketing revolves around making your business known.
As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.
Frequent users (ordering from restaurants more than five times a week) were far more digitally engaged with brands. About half of respondents rely on apps for loyalty or rewards promotions, an effective and profitable way to grow your brand’s reach in these price-sensitive times. But don’t just take our word for it.
The Gen Z Influence This tasteful group of about 70 million Americans craves authenticity in every bite, from organic street foods to diverse global cuisines. According to a National Restaurant Association Show presentation, Gen Z consumers care more about authenticity, convenience and aesthetics than price value.
Pizza chains still getting orders via phone 70 percent of the time. People want to know about safety measures in order to know what rules they must follow. Up to date info and employee processes will make the research and dining/ordering experience all the more impressive. Make sure your online presence is locked in.
Takeout orders increased 46 percent Shift in Guest Dining Preferences for Valentine's As restaurants prepare for Valentine's Day, new data from Tock reveals a clear shift in guest dining preferences and booking patterns. Analyzing data from full-service restaurants on Feb. contributing 21 percent of total transactions.
Early in the pandemic, 72 percent of operators invested in delivery and mobile/onlineordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Investment in delivery and mobile ordering pays off.
Conduct surveys, focus group discussions, interviews, and online polls for this. Leverage Influencer Marketing Influencer marketing is the other potential goldmine you cannot ignore. Many are using influencers to get their messages across. Influencers have thousands to millions of followers. Respond quickly.
We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. One great thing about the online delivery market is that it produces massive amounts of data. Heloise Blaure, founder of HomeKitchenLand.com.
Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience. Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience.
As customers increasingly turn to onlineordering for convenience and safety, restaurants must adapt to stay competitive. The global online food delivery market size was valued at USD 221.65 Real-time order tracking. Search and filtering options (by cuisine, price, dietary preferences, etc.). from 2023 to 2030.
Consumers ordering deliveries still want to make sure it feels like they are treating themselves. Of course, customers expect restaurants to prioritize hygiene and safety protocols – and rightly so – but they also want to be provided with a modern and efficient ordering process, alongside high-quality food and top dollar service.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
What are they ordering? Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week. What are they wearing?
78 percent of Canadians have ordered delivery within six months prior to the survey. 78 percent of Canadians have ordered delivery within six months prior to the survey. Quebec ordered delivery the most, with 84 percent saying they had ordered within the last six months. Delivering Excellence. ” Supporting Local.
This will enable brands to better manage off-premises orders and balance their hybrid operating models. Restaurateurs may very well look to expand beyond the typical pop up, food truck, festival or off-premises event to more interesting, intimate venues like social influencer kitchens, dining rooms and gardens.
The main takeaway: It’s led to higher prices and lower foot traffic at many of the state’s dining establishments. “As a result of the minimum wage increase, most chains have raised prices in the region anywhere from the mid-single digits to the midteens,” writes Hottovy. percent lower than the national average.
You may discover that your target customers enjoy an afternoon pick-me-up and are sensitive to price. This research will dictate your hours of operation and pricing plans! Expected menu prices. Make this calculation using the following formula: BEP =Fixed Costs / (Sales Price Per Unit - Variable Costs).
Slack is a more general employee communication tool that also makes it easy to connect online. Kiosk ordering Your busy customers don’t always have time to wait in line. Kiosk ordering tools speed up the ordering process, making it easier to keep up during a mealtime rush.
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