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CHEFS – WHAT DOES YOUR MENU REPRESENT?

Culinary Cues

Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.

Menu 401
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CHEFS – ARE YOU READY FOR WINTER

Culinary Cues

More than anything else, when I was in restaurant kitchens I looked forward to planning and testing the next set of menu changes. A stale menu is not cost effective, ignorant of quality issues with ingredients, uninspiring for employees, and just plain boring. Winter is, by far my favorite season to plan menus.

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Providing The Best Restaurant Customer Experience in 2024

7 Shifts

From creating a welcoming ambiance to offering unique menu items, let’s explore the ways you can refine your restaurant's customer experience in 2024. Presentation also matters. Menu and food choices Your restaurant’s menu and food choices can entice or put off customers.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.

Book 195
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Restaurant Food Photography Tips and Trick for Managers

7 Shifts

Top Down is what made that influencer risk their life by standing on your chair to take a picture—it’s the best angle for dishes like pizza or avocado toast. It’s also the optimal angle for capturing charcuterie boards or collections of dishes for a pre-set menu. Your menu or wine list. Tea lights. Logo matchbooks or pens.

Food 370
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LINE COOKS ARE THE STUDIO MUSICIANS OF THE RESTAURANT BUSINESS

Culinary Cues

Yet, on any given night, it is the cadre of line cooks (the restaurant industry’s version of studio musicians) who cook those meals, adjust the seasoning, and paint beautiful pictures of enticing food on Italian bone china plates. It is this understanding that allows the musician to feel the music and portray it as it was intended.

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THE SINGLE MOST IMPORTANT INGREDIENT IN THE MAKING OF A GREAT CHEF

Culinary Cues

SALT as a mineral and a seasoning is just salt – why question it? A great chef without a solid knowledge of wine varieties, terroir, the art of the wine maker’s signature, variances in vintage, and how a particular wine enhances the experience of food presented on the menu will surely be at a loss.