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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.

Book 195
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MRM Research Roundup: Valentine’s Day Edition

Modern Restaurant Management

There's growing interest in premium dining experiences, with prepaid reservations above $200 now representing 10.1 Increase in average prepaid value: The average prepaid reservation has increased 36 percent to $102 so far this year, up from $75 in 2024.²This percent in 2024. Prepaid bookings now represent 38.6

2024 221
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2025 F&B Trends: Newstalgia, Stealth Health, and Botanical Beverages

Modern Restaurant Management

Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. ” Guests will have the opportunity to experience many of these trends come to life at Kimpton restaurants and bars across the globe.

2025 450
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How to Make Your Restaurant Stand Out Online: Effective Website Strategies and Avoiding SEO Deception

Modern Restaurant Management

Ensure that your site is intuitive and easy to navigate, with clear menus, contact information, and reservation options readily accessible. To cater to the growing demand for convenience, consider integrating online ordering and reservation systems into your website.

SEO 489
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How ‘Phygital’ Marketing Improves Customer Engagement for Restaurants

Modern Restaurant Management

Promote Online Ordering and Reservations. Restaurants can also offer customers a pre-order option during the reservation process. In addition to placing their food order within the app, allowing patrons to reserve their table within your app frees them from calling the restaurant.

Marketing 530
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Your Guide To Restaurant Email Marketing In 2025

ChowNow

A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. And it works 59% of respondents say marketing emails influence their purchase decisions. Promotions and Discounts Special offers drive customer action.

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Serving Up Success: How Video Marketing Can Boost Restaurant Visibility

The Rail

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Serving 130