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CHEFS – WHAT DOES YOUR MENU REPRESENT?

Culinary Cues

Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.

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Providing The Best Restaurant Customer Experience in 2024

7 Shifts

From creating a welcoming ambiance to offering unique menu items, let’s explore the ways you can refine your restaurant's customer experience in 2024. Menu and food choices Your restaurant’s menu and food choices can entice or put off customers. Moreover, the menu sets expectations for the dining experience.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.

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Restaurant Food Photography Tips and Trick for Managers

7 Shifts

Top Down is what made that influencer risk their life by standing on your chair to take a picture—it’s the best angle for dishes like pizza or avocado toast. It’s also the optimal angle for capturing charcuterie boards or collections of dishes for a pre-set menu. Your menu or wine list. Tea lights. Logo matchbooks or pens.

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Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.

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Growing a Restaurant Strategically – The Keys Are Alignment, Timing and Control

Modern Restaurant Management

Research New Offerings Rigorously Before Adding The question of whether, when and how aggressively to add new menu items, expand hours/days, launch catering options or open another location has substantial implications for restaurateurs. Expand thoughtfully at a manageable pace that allows teams and culture to season properly.

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2025 F&B Trends: Newstalgia, Stealth Health, and Botanical Beverages

Modern Restaurant Management

From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025. That’s where the NEXT Flavor Report comes in.

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