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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. Located in Calabasas, we’ve had the pleasure of serving the Kardashians, whose signature “salad shake” has become an iconic part of our brand.

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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

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From Clutter to Connection: How Regional Tastes Drive Brand Success

Modern Restaurant Management

One of our most effective methods for creating a deeper connection beyond a transaction is through storytelling, using local flavors and regional influences in our menu. As dietary preferences and cultural influences evolve, it’s more important than ever for establishments to differentiate themselves by embracing diverse menu offerings.

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Make or Break: Managing the Media’s Role in Food Recalls

Modern Restaurant Management

It’s important for food companies across the supply chain – from the farms that grow the food to the restaurants that serve it – to have good communication strategies that will keep the public safe and manage brand reputation both during and after an incident.

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2025 F&B Trends: Newstalgia, Stealth Health, and Botanical Beverages

Modern Restaurant Management

Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. ” Guests will have the opportunity to experience many of these trends come to life at Kimpton restaurants and bars across the globe.

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Serving Up Success: How Video Marketing Can Boost Restaurant Visibility

The Rail

Leveraging Influencer Collaborations Partnering with food bloggers and social media foodie influencers can be a boon for restaurants. Influencers have dedicated followers who trust their recommendations and reviews, leading to new business. Its crucial to pair with the right influencer, however.

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2025: The Year of Contradictions in the Restaurant Industry

Modern Restaurant Management

Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority. Technology plays a key role in this, as smartphones serve as an endless stream of information, entertainment and social connection.

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