Modern Restaurant Management

AUGUST 2, 2024

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of LTO impact, influencer impact and no-show fees. Diversify media mix: An omnichannel presence provides optimal reach and the widest range of information sources. percent more visits than the year-to-date Tuesday average.”

Influencer 100

Influencer Pricing 2024 Social Media 100

Bingage

DECEMBER 5, 2019

Well, social media is a quite familiar term for everyone! When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. and how to take photos that are customer-friendly and proper social media monitoring. Image Source.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Engagement on Social Media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Goliath Consulting

JANUARY 1, 2020

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

Social Media 92

Social Media 2006 2016 Website Management 92

Modern Restaurant Management

JULY 3, 2024

A well-crafted website serves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Stunning visuals play a significant role in enticing visitors to explore your website further.

SEO 195

SEO Website Management Online Ordering Mobile Ordering 195

7 Shifts

MAY 23, 2024

Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting. This is a restaurant revenue management strategy that can help ensure optimal ingredient usage and prevent over-portioning. It can also be a great step to creating more accurate inventory management!

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

FEBRUARY 25, 2022

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. If you do already have a website, you need to ensure it loads quickly and is easy to navigate.

2022 212

2022 Marketing Email Marketing SEO 212

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. Customers today strongly believe in the importance of social responsibility. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews.

Social Media 197

Social Media Website Management SEO Customer Experience 197

EATER

JANUARY 11, 2022

Your favorite food influencer has probably collaborated with the FeedFeed account, been featured on it, or promoted the hashtags in pursuit of a boost in followers and visibility. The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.”

Influencer 127

Influencer Social Media Employee Relations Website Management 127

Modern Restaurant Management

AUGUST 31, 2023

Build and Nurture Relationships with Local Media Local media decide what stories get published. To start building your relationship with the local media, have a good story to tell in the first place. So, once you have a date for your event, make sure you send out invites to the local media so they can cover it.

Social Media 154

Social Media Email Marketing Influencer Events 154

Modern Restaurant Management

NOVEMBER 7, 2023

Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time. Prioritize Building and Managing Your Website There’s a new trend where restaurants are opening locations without creating a website.

Marketing 203

Marketing Social Media SEO Front of House 203

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

Social Hospitality

JULY 5, 2019

Leverage Social Media Marketing. Social media is your restaurant’s ultimate weapon. People spend a substantial amount of time on social media platforms every day. Customer Relationship Management (CRM) is one of the most important ways to get people to come back to your restaurant.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Modern Restaurant Management

MARCH 8, 2023

That’s why social media can be a game-changer for the hospitality industry. Creating engaging experiences is vital for restaurants looking to stay competitive today, and social media is a great place to begin and end those experiences. Today, consumers often begin the journey to your restaurant on social media.

Social Media 180

Social Media Customer Experience Website Management Customer Service 180

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is influencing menu offerings, restaurant design, and marketing strategies. With social media, we're able to reach people around the globe—it's so important.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

ChowNow

JUNE 20, 2024

SEO, or Search Engine Optimization, is the practice of using a combination of keywords, tools, descriptions, linking and headings to enhance a website’s visibility and ranking on search engine result pages. The goal of SEO is to bring in organic traffic to a website by making it more appealing to search engines, like Google.

SEO 78

SEO Social Media Website Management Mobile Ordering 78

Modern Restaurant Management

SEPTEMBER 20, 2022

How do I attract new customers, manage my costs and differentiate my establishment from the competition? The challenge now is that the twin influences of social media and social distancing have transformed how word gets around. There’s also no need to compensate influencers to star in these videos.

Marketing 197

Marketing Social Media Front of House Customer Experience 197

Modern Restaurant Management

MAY 28, 2021

Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media. But, chances are you got into the restaurant business to manage or cook, not to market.

Social Media 218

Social Media Website Management Mobile Ordering Food Order 218

Modern Restaurant Management

SEPTEMBER 21, 2023

When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. Verify your business to confirm that you are the owner or manager. More on this in the next topic!

SEO 203

SEO Website Management Email Marketing Online Ordering 203

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

SEPTEMBER 28, 2020

What is the ongoing goal for all restaurant owners and managers? For more local restaurants, targeting communities through social media channels such as Facebook and Instagram can have a huge impact. Another important marketing tactic, which is a necessity in modern times, is having a website. Use Other Outside Resources.

Operations 221

Operations Website Management Social Media Customer Service 221

Modern Restaurant Management

DECEMBER 10, 2021

You can then use these photos on your menu, Instagram and Facebook page, website, and other listing platforms that feature your restaurant. How much do you spend on creating your website and promoting it online? Influencers like food bloggers and food critics have a loyal audience that trusts what they say and recommend.

Marketing 226

Marketing SEO Front of House Website Management 226

ChowNow

SEPTEMBER 9, 2024

It all comes down to marketing, whether it’s a social media post or an email blast. From a Sprout Social survey , 68% of consumers say they use social media to learn about products and brands. Increase revenue Marketing efforts can help influence what and how much customers order.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Lavu

NOVEMBER 1, 2023

Advertising your delivery service on social media, through partnerships, and with targeted ads can help you get and keep more customers. Next, you should invest in reliable technology, such as a user-friendly website or mobile app, to streamline the ordering process for customers.

Delivery 167

Delivery Food Online Ordering Mobile Ordering 167

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

The Restaurant Group

JULY 25, 2024

Maximizing Your Restaurant’s Potential: A Comprehensive Guide by TRG Restaurant Consulting Managing a restaurant is hard work. Here’s how we do that: Crafting a Profit-Driven Menu Seventy-seven percent of diners visit a restaurant’s website before they visit one. To learn more, please continue to our website.

Hiring 78

Hiring Loyalty Program Website Management Cash Management 78

ChowNow

JUNE 10, 2024

Running a restaurant is a balancing act of managing expenses and maximizing revenue. Overhead Costs: Rent, utilities, and other fixed costs must be managed efficiently. Social media is another powerful, cost-effective channel to directly engage with diners, promote new menu items, and drive diners to order online.

Online Ordering 78

Online Ordering Social Media Website Management Inventory 78

Next Restaurants

DECEMBER 18, 2019

The people looking for your product or service are performing another activity, such as reading the Sunday paper, watching the local news on TV, or scrolling through a social media feed.”. Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers.

Social Media 108

Social Media 2020 Influencer Website Management 108

The Rail

AUGUST 8, 2024

A typical restaurant’s revenue is influenced by several factors, including location, menu pricing, and customer turnover. These tools can automate sales processes, shorten the workflow, and capture and manage data. Plus, advanced sales operations tools also incorporate customer relationship management (CRM) functionality.

Loyalty Program 52

Loyalty Program Website Management Social Media Online Ordering 52

Restaurant Engine

JUNE 10, 2020

Like all social media platforms, Instagram is free to use, unless you decide it’s time to advertise on the platform. All you’ve spent is your time, if you are doing the posting, or what you’d pay a social media manager. 4: Influencers Increase Your Reach. What’s the big deal with these influencers?

Social Media 99

Social Media Influencer Website Management Email Marketing 99

Open for Business

MARCH 21, 2023

Social media: Word-of-mouth marketing includes organic social media mentions. User-generated content and influencer marketing campaigns are both types of word-of-mouth marketing. Online reviews: Customer reviews on websites like OpenTable, Google, Facebook, and Yelp are powerful forms of word-of-mouth marketing.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

7 Shifts

JULY 16, 2021

See why 500,000+ restaurant pros choose 7shifts for scheduling and team management. See why 500,000+ restaurant pros choose 7shifts for scheduling and team management. Will you use social media marketing? Small Business Administration 's website. Neighborhood shops. College campuses / school zones. Liquor License.

License 459

License Hiring Equipment Small Business 459

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. Manage expectations by creating a timeline for updates. Social Distancing” and “Flatten the Curve” are more than buzz words of 2020.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Open for Business

MARCH 23, 2023

Your brand is everything, so it makes sense to have a dedicated team member managing it. One sign that it’s time to hire marketing staff is that you, your general manager, or current team members handling marketing feel overwhelmed. It’s smart to invest in experienced candidates for social media marketing jobs if you have the budget.

2023 78

2023 Marketing Social Media Email Marketing 78

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. You might also decide to create a custom landing page for visitors from social media.

Social Media 197

Social Media Advertising Events Customer Experience 197

Perfect Daily Grind

FEBRUARY 15, 2023

Jessica Keenan is the Managing Director at Ascension Coffee in Dallas, Texas. Baristas need to understand different brewing methods , as well as how grinding and extraction influence flavour,” he says. What about becoming a competitor or an influencer? Read on to find out what they had to say. What skills does a barista need?

Education 187

Education Point of Sale Training Website Management 187